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Product Description
Review
"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-Los Angeles Times
Product Description
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are
• eight headlines that work--and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
"I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are
• eight headlines that work--and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
"I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy
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Most helpful customer reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars
An adventure in copywriting,
By Andre Mondou (Repentigny, Quebec Canada) - See all my reviews
This review is from: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (Paperback)
This book is everything it says it is....The examples are easy to follow and to understand. It's a great book to learn copywritting...
1 of 1 people found the following review helpful
5.0 out of 5 stars
Brilliant from cover to cover,
By
This review is from: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (Paperback)
As a writer and copywriter I appreciate great writing. Robert Bly's "The copywriter's Handbook" was not the type of book you wanted to read cover to cover quickly. I found myself wanting to stop frequently and implement the techniques right away. I am on my second time through his book and I know I am likely to read it again and again. If you intend to be successful in marketing online or offline then this has to be a part of your education and your resources.
0 of 5 people found the following review helpful
1.0 out of 5 stars
DO NOT BOTHER ORDERING FROM THIS SELLER,
This review is from: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (Paperback)
I've waited almost a month since I placed this order to receive it and according to Amazon, this seller hasn't even shipped it yet!The seller also has not bothered to contact me back in regards to WHY it is taking so long. DO NOT ORDER FROM THESE GUYS. THEY WILL RIP YOU OFF.
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