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“This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.” ―Los Angeles Times
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.
Just not as helpful as many other sources. In fact the art of copywriting is to persuade, well this wasn't written in a way that persuaded me to even finish it. Read morePublished 1 month ago by Xero Hax
Good book for information and possible suggestions on how to write copy. Valuable for use in classes about this subject.Published 1 month ago by Diane Chartrand
Robert (Bly) is written a classic on copywriting. He says the same thing that others are saying, but he usually has said it first and said it with more panache and wisdom.Published on Oct. 5 2012 by R. Widdowson