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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells Paperback – Apr 4 2006


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Product Details

  • Paperback: 432 pages
  • Publisher: Holt Paperbacks; Third Edition, Revised and Updated edition (April 4 2006)
  • Language: English
  • ISBN-10: 0805078045
  • ISBN-13: 978-0805078046
  • Product Dimensions: 20.9 x 15.2 x 1.9 cm
  • Shipping Weight: 340 g
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #18,754 in Books (See Top 100 in Books)


Inside This Book (Learn More)
First Sentence
"A copywriter is a salesperson behind a typewriter." Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.2 out of 5 stars
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Most helpful customer reviews

4 of 4 people found the following review helpful By Larry Arrance on Nov. 5 2010
Format: Paperback
As a writer and copywriter I appreciate great writing. Robert Bly's "The copywriter's Handbook" was not the type of book you wanted to read cover to cover quickly. I found myself wanting to stop frequently and implement the techniques right away. I am on my second time through his book and I know I am likely to read it again and again. If you intend to be successful in marketing online or offline then this has to be a part of your education and your resources.
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2 of 2 people found the following review helpful By Philosophe on July 29 2011
Format: Paperback
This book is everything it says it is....The examples are easy to follow and to understand. It's a great book to learn copywritting...
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Format: Paperback Verified Purchase
It covers every step of copywriting from start to finish, as well as multiple techniques to help every style of writer. Clear and easy to follow advice.
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