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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells Paperback – Apr 4 2006

4 out of 5 stars 9 customer reviews

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  • The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
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Product Details

  • Paperback: 432 pages
  • Publisher: Holt Paperbacks; 3 edition (April 4 2006)
  • Language: English
  • ISBN-10: 0805078045
  • ISBN-13: 978-0805078046
  • Product Dimensions: 14 x 2 x 20.8 cm
  • Shipping Weight: 617 g
  • Average Customer Review: 4.0 out of 5 stars 9 customer reviews
  • Amazon Bestsellers Rank: #27,552 in Books (See Top 100 in Books)
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Product Description

Review

“This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.” ―Los Angeles Times

About the Author

Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.


Inside This Book

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"A copywriter is a salesperson behind a typewriter." Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Top Customer Reviews

Format: Paperback
As a writer and copywriter I appreciate great writing. Robert Bly's "The copywriter's Handbook" was not the type of book you wanted to read cover to cover quickly. I found myself wanting to stop frequently and implement the techniques right away. I am on my second time through his book and I know I am likely to read it again and again. If you intend to be successful in marketing online or offline then this has to be a part of your education and your resources.
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Format: Paperback
This book is everything it says it is....The examples are easy to follow and to understand. It's a great book to learn copywritting...
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Format: Paperback Verified Purchase
I bought this for a beginner co-worker as a Secret Santa gift, but I also own it myself. It makes a great intoduction for a beginner who has never done any marketing writing but I had also found it useful for myself a couple years into my career. The book pre-dates the days of the internet, so there will be no advice on SEO and keywords, but it does provide timeless advice about marketing writing with the most important lesson: call to action. Even though it pre-dates the internet, the advice in this book still stands. I would recommend it to both beginners and those who have worked in marketing already.
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Format: Paperback Verified Purchase
It covers every step of copywriting from start to finish, as well as multiple techniques to help every style of writer. Clear and easy to follow advice.
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Format: Paperback Verified Purchase
It's a good book. I've enjoyed it, and bought copies for co-workers. However I do find it a bit dated. Overall the guidelines are great but I wouldn't try to emulate the style. Also I wouldn't bother reading much of the information related to the application of copywriting to specific technological implementations.
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