|Amazon Price||New from||Used from|
This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf. (Los Angeles Times)
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.
It's a good book. I've enjoyed it, and bought copies for co-workers. However I do find it a bit dated. Overall the guidelines are great but I wouldn't try to emulate the style. Read morePublished 21 months ago by GoClick
Robert (Bly) is written a classic on copywriting. He says the same thing that others are saying, but he usually has said it first and said it with more panache and wisdom.Published on Oct. 5 2012 by R. Widdowson