CDN$ 10.63
  • List Price: CDN$ 12.00
  • You Save: CDN$ 1.37 (11%)
FREE Shipping on orders over CDN$ 25.
In Stock.
Ships from and sold by Gift-wrap available.
The Crowd: A Study of the... has been added to your Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Crowd: A Study of the Popular Mind Paperback – Jan 8 2002

4.2 out of 5 stars 9 customer reviews

See all 49 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Paperback, Jan 8 2002
CDN$ 10.63
CDN$ 4.12 CDN$ 5.02

Unlimited FREE Two-Day Shipping for Six Months When You Try Amazon Student

Frequently Bought Together

  • The Crowd: A Study of the Popular Mind
  • +
  • Propaganda
  • +
  • Crystallizing Public Opinion
Total price: CDN$ 44.85
Buy the selected items together

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your e-mail address or mobile phone number.

Product Details

  • Paperback: 160 pages
  • Publisher: Dover Publications; Reprint edition (Jan. 8 2002)
  • Language: English
  • ISBN-10: 0486419568
  • ISBN-13: 978-0486419565
  • Product Dimensions: 0.6 x 13.3 x 21.6 cm
  • Shipping Weight: 136 g
  • Average Customer Review: 4.2 out of 5 stars 9 customer reviews
  • Amazon Bestsellers Rank: #56,052 in Books (See Top 100 in Books)
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

  • See Complete Table of Contents

Product Description

About the Author

Gustave Le Bon (1841 -1931) was a French social psychologist, sociologist, and amateur physicist. He was the author of several works in which he expounded theories of national traits, racial superiority, herd behavior and crowd psychology. His work on crowd psychology became important during the first half of the twentieth century when it was used by media researchers such as Hadley Cantril and Herbert Blumer to describe the reactions of subordinate groups to media. --This text refers to an alternate Paperback edition.

Inside This Book

(Learn More)
Browse Sample Pages
Front Cover | Table of Contents | Excerpt | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4.2 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
This is a short book whose pages have a far greater impact than the title might suggest. As many reviewers have already noted, the book simply explains the mechanisms that guide the popualr imagination and outlines the simple principles that enable the few who grasp them to hold control over vast populations. What struck me particulalry was how the recipes for power suggested by Gustave Le Bon are reflected in contemporary neo-liberal economic and socio-cultural agendas. Those who are involved in developing education policies will find the book especially useful. Writing over a century ago,Le Bon criticized the liberal education system and advocated the more common sense practical type of learning that neo-liberal agendas have been pushing for since the late 70's. It also makes a strong case for the impact of simple messages over crowds. Common sense arguments, logic and thoughtful concerns, LE Bon argues, are lost on the masses. Indeed, it is widely believed that this was one of Benito Mussolini's favorite books. We are living ever more in an era of simplistic thinking. By reading this book you will understand how this has occurred and how demagogues rise to power. As with another reviewer, I also stay away from crowds. This book unraveled the unconscious instincts that always make me avoid crowds and anything that is too popular.
3 of 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Paperback
I think the reviewer Derek Pillion summed up this book rather well. But I want to relate something that came into my mind after reading the following passage from chapter III:
"A hundred petty crimes or petty accidents will not strike the imagination of crowds in the least, whereas a single great crime or a single great accident will profoundly impress them, even though the results be infinitely less disastrous than those of the hundred small accidents put together.
The epidemic of influenza, which caused the death but a few years ago of five thousand persons in Paris alone, made very little impression on the popular imagination. The reason was that this veritable hecatomb was not embodied in any visible image, but was only learnt from statistical information furnished weekly.
An accident which should have caused the death of only five hundred instead of five thousand persons, but on the same day and in public, as the outcome of an accident appealing stronly to the eye, by the fall for instance of the Eiffel Tower [sic], would have produced, on the contrary, an immense impression on the imagination of the crowd.
... To know the art of impressing the imagination of crowds is to know at the same time the art of governing them."
What came into my mind after reading that passage? Airplanes and collapsing towers. This book is a must read for any thinking person.
3 of 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Paperback
_The Crowd: A Study of the Popular Mind_ by French social theorist Gustave LeBon is a short treatise on the principles of large gatherings of people. As the disclaimer on the title page notes, the ideas in LeBon's book were popular at the time of the late 19th century but are no longer in vogue today. The reasons for this are obvious, as LeBon unpretentiously puts to fault all the rhetoric about "democracy," "equality," "fraternity," and "equality" as being mere catchphrases that self-serving demagouges use to control the spirit of the masses. He cites the French Revoloution and the demands of Socialism and Communism during his time. LeBon outlines the way crowds tend to think (in vivid images illogically connected), how they reason (they don't for all practical purposes), how they express exaggerated emotion, how they are very quick to take action without coherent thought and of the general extreme-conservativism and intolerance of crowds. The individual who becomes part of a crowd tends to loose himself, and feels invincible as he is aware of the similarity of mind and purpose of all those surrounding him. LeBon notes how individuals become unthinking entities of the Herd, and can be unconsciously made to do acts, which can either be of great criminality or heroism. The reasoning of the solitary individual is superior to that of a crowd which has no individuality. All are "equal" in a crowd where, for instance, a mathemetician is caught up in the same spirit as a laborer and class and intelligece differences fall to the lowest common denominator.Read more ›
2 of 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
By Daffy Bibliophile TOP 1000 REVIEWER on Sept. 8 2010
First published in France in 1895, "The Crowd: A Study of the Popular Mind" is a warning of what the author saw as the "era of crowds". This era was very frightening to the author and, I suspect, to many members of the upper classes in late nineteenth century Europe. The growth of unions, the threat of socialism and the ever growing number of working people given the vote all contributed to this fear of "the crowd".
Gustave Le Bon was one of the first to apply psychology to the masses; his work influenced Wilfred Trotter, Edward Burnays, as well as Benito Mussolini and Adolph Hitler. Consumerism or fascism, take your pick, they were both heavily influenced by this book.
Le Bon outlined how an individual, no matter how well educated or how intelligent, loses his capacity for independent thought once he becomes immersed in the crowd. The crowd itself is not capable of rational thought, it merely reacts to images, emotions, suggestion. Governments, Le Bon states, had lost their ability to direct public opinion and, at best, could only hope to follow along behind the crowd, attempting to contain the damage done by the collective irrationality of group behaviour.
Individuals can lead the crowd though. However, in order to do this the individual must have what Le Bon called "prestige", i.e. the quality to hold the dangerous, unpredictable masses in awe and thus under control. Such a leader, through the use of simply stated slogans never subjected to rational explanation, through symbols, through appeals to the baser instincts of men, could lead rather than follow the crowd. However, this leader must be constantly on guard lest he lose his prestige with the crowd. As Le Bon states: "From the moment prestige is called in question it ceases to be prestige.
Read more ›
1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse