The Design of Everyday Things [Paperback]

Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed. --This text refers to an out of print or unavailable edition of this title.

Anybody who has ever complained that "they don't make things like they used to" will immediately connect with this book. Norman's thesis is that when designers fail to understand the processes by which devices work, they create unworkable technology. Director of the Institute for Cognitive Sciences at University of California, San Diego, the author examines the psychological processes needed in operating and comprehending devices. Examples include doors you don't know whether to push or pull and VCRs you can't figure out how to program. Written in a readable, anecdotal, sometimes breezy style, the book's scholarly sophistication is almost transparent. Gregg Sapp, Idaho State Univ. Lib., Pocatello
Copyright 1988 Reed Business Information, Inc. --This text refers to the Hardcover edition.

"Provocative." -- Time magazine

"This book is a joy--fun and of utmost importance." -- Tom Peters

A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them. "This book is a joy -- fun and of the utmost importance." -- Tom Peters.

B & W photographs and illustrations throughout.

Previously published as "The Psychology of Everyday Things" (ISBN: 0465067093). --This text refers to an out of print or unavailable edition of this title.

"This book is a joy -- fun and of the utmost importance." -- Tom Peters. --This text refers to an out of print or unavailable edition of this title.

Donald A. Norman is Professor of Computer Science at Northwestern University, a former &#147;Apple Fellow," and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including <I>Emotional Design</I> and the best-selling <I>The Design of Everyday Things</I>. He lives in Northbrook, Illinois and Palo Alto, California.