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The Digital Dollar: Sustainable Strategies for Online Success Paperback – 2012


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Product Details

  • Paperback: 238 pages
  • Publisher: FairWinds Press (2012)
  • ASIN: B009L4QTAQ
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #1,974,102 in Books (See Top 100 in Books)

Product Description

Your prospects, customers, employees and suppliers are expecting great things from you online. How do you plan to deliver? This realistic and informative book is possibly the only practical guide in the market place dedicated and designed to help you create and execute a profitable and measurable online business strategy. It discusses topics such as online strategy, mobile web, social media, blogging, search, email and online marketing. It introduces you to questions to ask about your goals, gives real world answers, and helps you design a customized strategy (digitalroadmap) for your company and your needs. Don't miss out on staying on top of your own industry and your own game. Written for entrepreneurs, small and medium business owners, government, not-for profits, leaders and executives who want to ensure they have a clear, solid Online foundation and framework.

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By sue jutson on April 1 2014
Format: Kindle Edition
When it came time to face the reality of our old web site as it slipped down the search engine rankings this book gave me the information I needed to work with my web designer and to insure the outcome was exactly what I needed. We are now up and running and already seeing improved results. Beyond the code changes we have also followed Joe's advice in upgrading and improving our use of social media. All plus plus.
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Format: Paperback
The Digital Dollar takes what has been, for many, a frustrating experience and simplifies it so that success is not a hope but rather a reality. If you want to see your project come to fruition then this is a must read and a must resource for any library. Well done Joe and thanks for writing it in a way that makes it easy to follow and understand. All the best
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Format: Paperback
Struggling at times to get my head around the huge world of social media just got a lot smoother! Joe Wozny's ability to take an overwhelming flood of information and refine it to straight forward decision-making and practical actions allows me to embrace social media with relief and even a smile. Who knew that the best resource for my online world would be sitting on my book shelf!? I highly recommend you get a copy of 'The Digital Dollar' and start embracing social media in a whole new way!

Whitney McMillan is the best-selling author of 'Rock Your Overwhelm: Live in Clarity, Balance and Freedom.' [...]
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