The Digital Economy: Promise and Peril In The Age of Networked Intelligence [Paperback]

A smart survival manual for companies marketing online services and products via the Internet and its World Wide Web, this entry in a crowded field is distinguished by a minimum of hype and a recognition that the global, interactive marketplace is a new business environment where old rules don't necessarily apply. As well as for its vignettes distilling the Net experiences of large, established corporations, Martin's book is particularly useful for its profiles of dozens of companies?from Silicon Valley entrepreneurs to Silicon Alley start-ups in Manhattan's Soho district?that make up what he calls the digital estate, i.e., firms that conduct business via the Internet exclusively. From these digital pioneers he gleans lessons about customizing advertising messages, encouraging interactive customer participation, making continual market feedback integral to product development and even collaborating with competitors. His "100 Rules of Business Netiquette" for e-mail and Web users set a standard for civil conduct in cyberspace. Martin, an IBM vice-president, is founding publisher of Interactive Age.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

With forecasters predicting as many as one billion Internet users by the year 2000, Martin, the founding publisher of Interactive Age and vice president of publishing and advertising, media, and entertainment at IBM, has written a marketing guide for businesses seriously considering a move onto the information highway. Martin defines the digital estate as those individuals and companies currently conducting business on the Internet. He sees this new information medium as creating a paradigm shift in traditional marketing and business planning. This new model is more akin to an "on the fly" approach whereby businesses, in an effort to save time, float their new products and services on the Internet and allow consumers to provide feedback. Martin offers examples of how digital money is slowly becoming a reality and devotes a chapter to business "netiquette," which will be of interest to net entrepreneurs. Well written without much Internet jargon, Martin's book is targeted to individuals and businesses that are serious in becoming a part of the digital estate. Recommended for public and academic library business collections.?Dennis Krieb, St. Charles Cty. Community Coll., St. Peters, Mo.
Copyright 1996 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

``If thoughts like [the book's thesis] scare you, then [the digital economy] should be on your `must read' list.'' (The Wall Street Journal )

``A marketing guide for businesses seriously considering a move onto the information highway.'' (Library Journal 19961115) --This text refers to an out of print or unavailable edition of this title.

Praise for The Digital Economy:

"The new economy is all about competing for the future. . .the ability to transform businesses into new entities that yesterday couldn't be imagined and that the day after tomorrow may be obsolete. If thoughts like that scare you, then The Digital Economy should be on your 'must read' list­­The Wall Street Journal

"Cyberguru to numerous Fortune 500 companies, Tapscott has packed his book with stories about businesses that succeeded--and others that failed­­in getting wired. The Digital Economy will be big among information technocrats, but the book is cogent enough to deserve a larger audience"­­Wired Magazine

"With the publication of his earlier work on information technology, Don Tapscott established a reputation as one of the world's leading 'cyber-gurus'. His new book will provide fresh insights into a field in which he has become an expert: the ways in which the Digital Revolution can change the way we live, learn, work, and communicate."­­former Vice President Al Gore

"For the business leader overwhelmed by the bombardment of disjointed facts, misinformation, and hype about the digital revolution, Don Tapscott's book is a godsend­­and it's fast-paced and interesting reading to boot."­­Dick Notebaert, Chairman Ameritech

"A fascinating and sobering look at our undeniably digital future. The book is a timely and incisive assessment of the digital revolution: how we got where we are today, where intelligent networks will take us in the future, and most importantly, why it matters."­­Gerald H. Taylor, President MCI Communications Corporation

"Tapscott makes the new virtual economy feel real. . .it's a pragmatic guide to the digital world of the future."­­Esther Dyson, Chair Electronic Frontier Foundation

"If you plan to be alive during the next decade and want to understand the world you'll be living in, you should definitely read this book. It will scare you and excite you. Best of all, it will teach you how to succeed in a dramatically different environment."­­Lewis F. Platt, Chairman, President, and Chief Executive Officer Hewlett-Packard Company

Don Tapscott is the best-selling author of six books including The Digital Economy and the co-author of Paradigm Shift. He is chairman of the Alliance for Converging Technologies, a research think tank funded by many of the world's leading technology, manufacturing, retail, financial, and government organizations. He is also the president of the New Paradigm Learning Corporation.