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The Disney Way, Revised Edition: Harnessing the Management Secrets of Disney in Your Company
 
 

The Disney Way, Revised Edition: Harnessing the Management Secrets of Disney in Your Company [Paperback]

Bill Capodagli , Lynn Jackson
4.5 out of 5 stars  See all reviews (20 customer reviews)
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Product Description

From Booklist

Two years ago, consultant Tom Connellan used Disney as a model in his Inside the Magic Kingdom: Seven Keys to Disney's Success. Whereas Connellan focused on customer service, Capodagli and Jackson hold up Disney as a standard for its management methods and corporate culture. Like Connellan, these two authors are enchanted by the "Disney magic." In neither case did the Walt Disney Company provide sponsorship or even cooperate with the authors. Capodagli and Jackson are consultants who use the Disney model in their work. They have distilled the essence of Disney into the exhortation "Dream! Believe! Dare! Do!" and they identify 10 beliefs that "are at the heart of the Disney methodology." Interwoven throughout their book are examples of how they have successfully applied this credo in their work with other companies. Their primary, recurring illustration is that of their work with a successful restructuring at Whirlpool and the building of its Global No-Frost Team. David Rouse --This text refers to the Hardcover edition.

Book Description

“So useful you may whistle while you work”- Fortune

The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year” by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula that propelled his company into the highest echelon of business, creativity, innovation, and success.

Now this fully revised edition profiles a new set of diverse organizations-from The Cheesecake Factory, Ernst and Young, and Four Seasons Hotels and Resorts, to Griffin Hospital, John Robert's Spa, and Men's Wearhouse-that have redefined their businesses by embracing The Disney Way. Walt's “dream, believe, dare, do” credo is a powerful foundation that will support any business, drive any team, and guide any leader to newfound levels of success.

“It was the Disney standard of imagination and engagement that inspired me so many years ago…Now, Bill and Lynn bring these ideals and practices into practical use, with something for any dreamer to use.”-from the new foreword by John Christensen, coauthor of the bestselling book FISH!

“This book is about the real magic: Stimulating and harmonizing the collective energy of your people.”-Ken Blanchard, bestselling author of The One Minute Manager


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Customer Reviews

20 Reviews
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 (2)
3 star:
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Average Customer Review
4.5 out of 5 stars (20 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful
5.0 out of 5 stars How Disney Does It, Nov 11 2002
By 
This review is from: The Disney Way (Hardcover)
If you have ever wondered how Disney does it year-in and year-out, and why other companies are constantly competing with and comparing themselves to Disney, then you need to read this book and learn about Disney's magic.

The authors are a couple of Fortune 100 consultants who studied and now teach the management and leadership 'secrets' that have kept the Disney name synonymous with organizational excellence for decades. The opening paragraph inside the front cover flap was all I needed to inspire me to read this book: "Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business excellence that can guide any company."

The authors did a great job introducing and explaining Walt Disney's four pillars - Dream, Believe, Dare, Do. The authors then skillfully showed how upon those pillars were built the ten Disney principles of:

1- Give every member of your organization a chance to dream, and tap into the creativity those dreams embody.
2- Stand firm on your beliefs and principles.
3- Treat your customers like guests.
4- Support, empower, and reward employees.
5- Build long-term relationships with key suppliers and partners.
6- Dare to take calculated risks in order to bring innovative ideas to fruition.
7- Train extensively and constantly reinforce the company's culture.
8- Align long-term vision with short-term execution.
9- Use the storyboarding technique to solve planning and communication problems.
10- Pay close attention to detail.

The opening chapter gave the necessary background on Walt Disney's formative years. The next ten chapters each focused on a different principle. Each chapter used stories and case studies about big and small organizations that successfully applied that particular Disney principle. All chapters ended with reflective questions to ask and actions to take for yourself and your organization that reinforced that chapter's focus. The questions and actions were all clear and concise, and, probably more often than not, unpleasant for individuals and leadership to honestly answer and admit to.

I know that the Disney way is easy to understand, much more difficult to execute, much less frequently executed than it can and should be, and truly unforgettable when experienced firsthand. This book can be your most important first step on the journey into Disney magic for you and your organization if you have the courage to dream, believe, dare, and do - The Disney Way.

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5.0 out of 5 stars Dream, Believe, Dare, Do!!, Mar 21 2004
By 
Those four simple words are at the root of the Disney business philosophy, established by Walt himself and carried on by Michael Eisner. I found this book to be both entertaining and informative. The business principles outlined by Capodagli and Jackson seem like simple, common sense - but bear repeating numerous times until more businesses adopt them. Principles like encouraging innovation and even failure, since you learn how *not* to do something...building on the strengths of your employees (development plans instead of demeaning performance appraisals) ... all will make any business work better. I found numerous ideas here that I will be applying in my workplace as well as to my personal life. This is a must-read for any manager who wants to motivate his or her team to really excel - and for any employee who wants to be his or her personal best.
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3.0 out of 5 stars Where's the beef?, July 25 2003
This review is from: The Disney Way (Hardcover)
In 30 words or less...vague. Not for those who want a real deep look inside the Disney company's way of doing business. This is a rock skipping across the water...
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