I am familiar with nearly every popular book written on the subject of ADD/ADHD, and I have to state I did not particularly like this one. I make the proviso that if you are newly diagnosed with ADD (and I'll assume it's an accurate diagnosis), and you don't know anything about the syndrome from a factual perspective or are not clear about the nature of or the way to address your own behaviors, perceptions, and thoughts, I suppose this book is OK. However, if you read it from cover to cover, it is, to me, quite paradoxical. Here's briefly why. The author provides so many behavioral suggestions--both technological (external) and cognitively-based (internal)--that to set up an environment to accommodate them all would be impossible. Notes on your computer, timers, signs, noises, reminders, calendars, diaries: the list goes on. Although the author begins by stating you have to find your own means to organize your life, this recommendation is soon swallowed up by a cacaphony of suggestions that no working person, at least, could follow. Another problem I found is that the book is very proscriptive regarding what is 'normal.' For example, if you have ADD and have a penchant for going into narratives instead of getting to the point, well, there's a mental reminder to change your communication style. But maybe the narrative IS an essential part of the point.
I understand that the book is meant for the educated, affluent (the author states that these make up the bulk of her clientele) and therefore must conform to a corporate style of managerial behavior, but there's too much and/or thinking in the suggestions. A book can be written that way, but a life is rarely lived that way. Anyone who works with others knows the best time managers are at the mercy of the unexpected. Things break down, people break down, society changes, politics change constantly. The idea of 'future shock' that has been around for maybe 40 years (?) suggested that things occur so rapidly in our culture, you cannot keep up with them. If you agree that everyone is in that situation, then certainly a series of behavioral/cognitive cues is not going to do much to alleviate the relentless march of information and the drive for improvement. A newer phenomenon--which is the growing isolation of the individual (think of the book 'Bowling Alone' that showed that statistically most people in bowling alleys are bowling by themselves)--belies the idea of finding a friend/relative to serve as an informal 'coach.' I can just imagine calling up any number of acquaintances and saying, "By the way, would you mind having a 10-minute phone discussion every night about 8 so I can get a reality check on my ADD?" I don't know about the authors' social network or yours, but the people I know sure wouldn't be too keen on the idea. It's hard enough for family members to even see one another considering our overloaded schedules. I'll stop here; I could probably write a book in response to this one, but I'm not getting paid--unlike the author.
One more thing, though, has there ever been an objective study to test empirically whether coaching (either by an ADD coach or self-coaching) for someone with ADD works? You know, double blind research between a control group and a treatment group? Or as people in the field like to say, evidence-based success in treatment? I said I'd stop. OK. There's some great books available that address the issues in this book although they're not necessarily for people with ADD.
NOTE: A number of people have asked about recommended books/materials. I'll give a few here, since an entire list would take a bit of time, but perhaps I can get to it soon. I am not connected in any business way to any of them:
I highly recommend 'The Creative Habit' by Twyla Tharp, a renowned choreographer. Read the book and I think you will find out why I think it's great. I also recommend 'The War of Art' by Steve Pressfield, which is a book about writing and creativity, but again, it really can be applied to focusing, distraction, life style, etc. Pressfield is a novelist; his most famous book is probably 'The Legend of Bagger Vance.' Then you could try 'Stop Whining...' by L. Winget (not the whole title but it's here on Amazon). This book is a bit harsh but I think has some good points. Here is a management consultant who says that time management is an illusion, and explains why. I would also recommend 'Man's Search for Meaning' by Victor Frankl, or any of his other books. He is a man who survived Auschwitz, and knows something about coping in a harsh environment. He re-popularized the expression-attributed to Nietzche, "He who has a 'why' to live can live with any 'how.' In terms of a 'technology', you can find a free planner if you search the net and type in 'emergent time management.' You can print out as many copies as you want and create your own planner. The concept behind this simple planner is that what one does and what happens to someone during the course of the day will decide how you spend the rest of the day. It's a heuristic concept, and you just start with 3 things you need to accomplish and try to complete them. As you go through the day, you add things based on new developments. There's even a section of each page for 'doodling.' That's it for now. Sorry for any typos.
P.S. Another book specifically about ADHD that I would recommend is by a physician who has it, as do his children. The title is Scattered by Gabor Mate and is available right here on Amazon. The author has a humanistic approach to ADHD, and believes the 'cure' isn't simply various time-reminder technologies, but an awareness of the self with its many components such as the physical, biological, perceptual AND spiritual. I don't understand why his book is not more well-known.