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|Paperback, Jan 1 1998||
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"If you want to foretell the future, don't consult a horoscope or a crystal ball. Just consider that we tend to do different things at different times of our lives and that one year from now we'll be one year older. Apply those principles to the whole population and we can explain two-thirds of everything, according to David Foot. Looking ahead to the first decade of the new millennium, he forecasts more movies catering to teens and twenty-somethings, good times for beer merchants and retailers of self-assembly furniture, and continuing recovery in the rental housing market. That's because the echo boomers, as Dr. Foot dubs the children of the baby boomers, are growing up. But investors and marketers beware. Canada's echo boomers born between 1980 and 1995 are only two-thirds as numerous as the baby boomers born between 1947 and 1966. In the United States, there are 79 billion boomers and 76 million echo kids." -- Michael Kane, Financial Post, April 2, 1999 --This text refers to an out of print or unavailable edition of this title.
The fully expanded, updated and illustrated millennium edition of the national bestseller. Over 100 weeks on the bestseller lists. Over 250,000 copies sold!
Boom, Bust &Echo was the national phenomenon that demonstrated the power of demographics to help us understand the past and forecast the future. Now Boom Bust & Echo 2000 reveals Canada's demographic profile at the turn of the century when a new population shift will have profound implications for our economic and social life.
*Why, despite the inevitable market dips, stocks are a sound investment for the long term. * How the maturing of the echo generation makes the retail environment more complex. *Why private health care is flourishing while public health care needs reconstructive surgery. *How the aging of the echo is transforming Canada's education system. *Why our future prosperity depends upon understanding demographics, in Canada and around the world.
"Seldom is a book published that becomes required reading for just about everyone - business executives, entrepreneurs, policy makers, politicians, planners and educators ... It's a course on the importance of demographics and how the patterns they reveal can be capitalized on by forward-thinkers." - Marketing Magazine
"If you own a bicycle helmet you might want to wear it while you read [this] engaging study... Otherwise you could give yourself a headache as you periodically slap your forehead and cry out, 'Now why didn't I think of that?' " - Edmonton Journal --This text refers to an out of print or unavailable edition of this title.See all Product Description