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The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

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Product Details

  • Hardcover: 370 pages
  • Publisher: Routledge; 5 edition (July 1 2013)
  • Language: English
  • ISBN-10: 0415507413
  • ISBN-13: 978-0415507417
  • Shipping Weight: 789 g
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Product Description

About the Author

Richard M. Perloff, Professor of Communication at Cleveland State University, has been on the faculty at Cleveland State since 1979. He has written scholarly textbooks on persuasion, political communication, and the communication of AIDS prevention. Dr. Perloff is a nationally-known expert on the third-person effect, the divergent perceptions of mass media impact on others and the self. From 2003 to 2011, he served as chair and the first director of the School of Communication at Cleveland State. Perloff enjoys teaching undergraduate persuasion, graduate persuasion, and political communication courses at Cleveland State. He is a Fellow of the Midwest Association for Public Opinion Research, writes feature stories for Cleveland weekly newspapers, and has received city and state-wide journalism awards for his work. He lives in Beachwood, Ohio with his family, is an early morning swimmer, and newspaper-with- coffee aficionado.

--This text refers to the Paperback edition.

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Most Helpful Customer Reviews on (beta) HASH(0xa14ede64) out of 5 stars 7 reviews
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HASH(0xa1327a68) out of 5 stars One of my favorite college textbooks! April 16 2015
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By far, one of my favorite college textbooks that I have ever had the pleasure of reading. The examples in the book were engaging and interesting, and each chapter created further interest. A great read, and I'm glad I got to be exposed to it.
HASH(0xa1327e94) out of 5 stars Interesting - More so than the class lectures! Feb. 17 2014
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The book was in great condition, and rental process is easy to use and saved me a ton of money on textbooks.

The book itself is interesting and easy to follow, much more so than our class lectures.
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