Despite the single letter at the heart of its hyphenated title, The E-Myth Contractor isn't another book about e-commerce. Instead, like previous entries in Michael E. Gerber's popular series, it focuses on a different e-word--entrepreneur--and the fact that most of us who go into business for ourselves are doomed to fail because we really don't understand business. This time, Gerber lays out the basics for starry-eyed newly self-employed contractors who know everything about their trade but precious little about being a boss. "I don't try to tell you how to do the work you do," he writes at the outset. "Rather, I share with you some profound insights into how great businesspeople think." In his easy-to-understand manner, Gerber explains the concept of Strategic Thinking and how it "will enable you to create a business that works apart from you instead of because of you." He addresses key topics like money, people, management and growth with an eye toward making related functions run seamlessly and effectively as we build our independent enterprises into true companies that have inherent value whether we stay involved or ultimately hand them off to eager buyers. Taken to heart, it could save more than a few worthy ventures as well as the people behind them. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.
In a work that is slight in both size and content, consultant Gerber (The E-Myth; The E-Myth Revisited) makes one compelling point: entrepreneurs (the "E" in his title) need to draw a clear distinction between the work they do and the business they have created and are in charge of. If they don't, all they will have is a job and not a company. As Gerber correctly puts it, "The value of your equity is directly proportional to how well your business works. And how well your business works is directly proportional to the effectiveness of the systems you have put into place." Had he then talked specifically about how readers can create and implement those systems how to hire, price, subcontract and the like his book could have been an extremely valuable tool. Instead, he gives contractors of all sizes general advice concerning the need to create turnkey systems and manage their time with few real suggestions about how to do it. The overall tone is supportive of entrepreneur contractors, and the book may be of some help to contractors just starting out.
Copyright 2001 Cahners Business Information, Inc.--This text refers to an out of print or unavailable edition of this title. See all Product Description
This book is full of anecdotes. I don't learn well by reading them. Far too skeptical to take anecdotes seriously and didn't get anything from the book. Read morePublished 18 months ago by k3nt
As a professional contractor, this book was a disappointment. For those with limited time, which is everyone these days, this was a total waste of time. Read morePublished 22 months ago by Berry
This is the first of many times I will read this book, very insightful. I am very enthusiastic about committing these principles to my current business. Read morePublished on May 27 2013 by Jason (DuctDude)
If you're starting a business, any business, the contents are a must for you. It looks outside the box and makes you think from the correct prospective of a business owner. Read morePublished on March 27 2004 by "hernando5"
His tremendous ability to see through the mental tunnel vision we all have as business owners is unbeliveably beneficial to us all. Read morePublished on June 21 2002 by K. W. G.