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The E-Myth Manager: Why Most Managers Don't Work and What to Do About It [Paperback]

Michael E Gerber
3.8 out of 5 stars  See all reviews (8 customer reviews)
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Book Description

March 25 1999
More than ten years after his first bestselling book, The E-Myth, changed the lives of hundreds of thousands of small business owners, Michael Gerber -- entrepreneur, author, and speaker extraordinaire -- fires the next salvo in his highly successful E-Myth Revolution. Drawing on lessons learned from working with more than 15,000 small, medium-sized, and very large organizations, Gerber has discovered the truth behind why management doesn't work -- and what to do about it. Unearthing the arbitrary origins of commonly held doctrines such as the omniscience of leader (Emperor) and the most widely embraced myth of all -- The E-Myth Manager offers a fresh, provocative alternative to management as we know it. It explores why every manager must take charge of his own life, reconcile his own personal vision with that of the organization, and develop an entrepreneurial mind-set to achieve true success.

Frequently Bought Together

The E-Myth Manager: Why Most Managers Don't Work and What to Do About It + The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It + E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
Price For All Three: CDN$ 48.77

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Product Description

From Publishers Weekly

To become an E-Myth manager, it's essential to know what you want, to discover your "Primary Aim," asserts Gerber in this sequel to The E-Myth: Why Most Small Businesses Don't Work and What to Do About It. He spells out what he thinks is needed: the E-Myth manager should have an entrepreneurial mind-set, be committed to making choices and must exercise full accountability. Some managers, he maintains, are on autopilot. He sets forth seven steps to establish a conscious organization in which conscious people can find meaning and success. The conscious organization manifests its vision through a high sense of purpose, order, integrity and meaning. A revolution in the "idea" of management is essential, Gerber stresses, one that helps people grow beyond their perceived limitations. The underpinnings of the mind-set of E-Myth managers is to think of their company as a small business, no matter its size. E-MythAi.e., entrepreneurial mythAhas become a buzz word in the corporate world, with good reason as Gerber reaffirms here.
Copyright 1998 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.


"Michael Gerber's E-Myth [Mastery Program] has been a valuable tool in creating an exciting and viable corporate vision and bringing Dale Carnegie Training into the next millennium." -- Michael Crom, vice president, Dale Carnegie Training

"The system [in the E-Myth Mastery Program] first helped me build the 'basics' of my business and create a real and successful organization. It has also enabled me to explore what personal 'freedom' and 'joy' can mean as chairman of our now profitable business." -- William Coleman, William H. Coleman, Inc.

Inside This Book (Learn More)
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At the beginning of every organization, of every busi , of every invention-of every life-is an idea. Read the first page
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Customer Reviews

Most helpful customer reviews
4.0 out of 5 stars A big surprise for managers and business owners Nov. 17 2001
This book is less enjoyable than Michael Gerber's original E-Myth Revisited super-success. However, it still has extremely valuable lessons to share with its readers.

In my opinion, you really NEED to read E-Myth Revisited BEFORE you get and read this book, as much of it's content and teachings requires a good understanding of the concepts and ideas he talks about in his previous bestseller. Believe me when I say that reading E-Myth Revisited will be worth your time and effort, so please do get your hands on it.

E-Myth Manager deals with the subject of Management in a way that most managers would probably never have thought of. He suggests managers need to think of themselves as mini-entrepreneurs within their organisation, and act accordingly. I suspect most managers (and business owners) reading this book will be somewhat horrified at Gerber's heretical ideas, but if you take the time to read the book fully and truly understand what it's trying to teach you, you will (hopefully) come to a realisation that Gerber's ideas are not as dumb as you may initially have thought. :-)

It took me time to understand that what he was recommending was a PARADIGM shift in the thinking of managers and business owners - one that would empower and respect all of them as both individuals AND business people.

In my opinion, MANY business owners and managers have set up an adversarial environment in their workplace, which explains why their staff are never as dedicated, loyal, accurate and hard working as they would like. Yet the STUPID thing is that many businesses continue to perpetuate that self-destructive model, all in the pursuit of the short-term buck!
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By A Customer
This book was a real disapointment. I really enjoyed Gerber's "E-Myth Revisited", and I was expecting something similar in this book -- wrong. After summarily lambasting practically every management practice, he offers his solution; which was written in a "One-minute Management" -story style. The book was little more than an expensive promotional piece for his consulting services. It told just enough to get you interested in learning more, but there was nothing tangible that you could really take and use in your business practice. Lots of philisophical fluff -- little substance.
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This book effectively deals with the real issues of management - people, and there unsuitability to be part of a mere prescribed and mechanical process. It needs to be read at least three times and then to be re-enforced through a one to one (preferably) session(s) with an experienced practitioner in order that implementation is effective. This publication should be mandatory reading for all those "managers" in the public and voluntary sector - when they read it they will undertstand why.
Andrew Lamb FSCA, FIPD, FInstD
Author: Predicting Business failure
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5.0 out of 5 stars Great addition to the series March 17 2003
I have used the principles of this book along with several other books by Mr.Gerber to perfect my financial brokerage company. Mr.Gerber has written a phenomenal series of books that show you a better way of thinking about your business. I use this book to train my managers and employees so that they can have a better context of my business.
This book is one of the bible's of the entrepreneurial world, I believe that any entrepreneur that doesn't have this book is making their business harder than it should be.
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