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The E-Myth Revisited
 
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The E-Myth Revisited [Kindle Edition]

Michael E. Gerber
4.4 out of 5 stars  See all reviews (164 customer reviews)

Print List Price: CDN$ 22.99
Kindle Price: CDN$ 13.99 includes free international wireless delivery via Amazon Whispernet
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Sold by: HarperCollins Publishers CA
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From Amazon

Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend. --Sharon Griggins

From Library Journal

Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc.

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Customer Reviews

Most helpful customer reviews
15 of 15 people found the following review helpful
4.0 out of 5 stars Eye Opener!!! May 2 2004
By A Customer
Format:Paperback
Pros: Easy read, exposes pitfalls, many helpful ideas and many paradigm shifts, excellent!
Cons: Challenging concept for my business of one. No Index.
This is an easy read that took me two days to get through. It's simple, repetitive and just the way I like it. But by no means simplistic. To me, it is well written, when the author gets their ideas across quickly and makes them seem easy. The book gets personal about the author as it tries to relate itself to the reader, yet shows a sense of writing maturity in it's simple delivery of so broad a topic. It also gets personal about you as you discover that your business is a reflection of you.
A mixture of experience and facts, blue prints and rules told in a conversational story with a semi-fictional character. This style of using a third party character to clarify and reinforce the ideas worked well with me. It helped balance and pace the lessons with a fine sense of timing and added perspective. The book is informational, motivational and even funny at times.
Gerber sets the stage by prefacing the four ideas that are the basis of the book's lessons. He identifies and compares three personalities being The Entrepreneur, The Manager and The Technician in us and shows us how and why most businesses fail. He identifies phases of the entrepreneurial business as infancy, adolescence and maturity and the pitfalls of each. He covers six rules on how to shift from working 'in' your business to working 'on' it. And goes over the three activities to help it evolve being, Innovation, Quantification and Orchestration, systems to blueprint your business. He covers the Business Development Process and to think of how to turn it into a franchise that is a saleable Turn-Key business.
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6 of 6 people found the following review helpful
4.0 out of 5 stars The E-Myth Revisited Dec 18 2006
Format:Paperback
Views from a larger company CEO Blog, April 10, 2006

I recently re-read E-Myth and E-Myth revisited by Michael Gerber ([...] His thesis is to work on the business, not in the business. He is a big believer of systematizing and documenting processes. Dumbing things down so anyone can do them.

Although the primary thrust of his books are targeted at small business (and since I started my business from 0, I am a bit of a small business person despite running the Billion dollar company), there are some gems for larger businesses as well.

It speaks to scalability. Creating a system that can grow and does not require any specific person in order to do this. Then polishing the system at every opportunity to make it better.

What I am finding in the current polishing is that the adaptability of the people is a key trait. People tend to be the barrier to new systems. The adaptable ones will thrive. Part of what I need to do is to also moderate some of the change in order not to break a good thing. Although we need to change - we also need stability. It is that balance that I seek.
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5 of 5 people found the following review helpful
4.0 out of 5 stars Views from a larger company CEO Blog Feb. 4 2008
Format:Audio CD
I recently re-read E-Myth and E-Myth revisited by Michael Gerber ([...] His thesis is to work on the business, not in the business. He is a big believer of systematizing and documenting processes. Dumbing things down so anyone can do them.

Although the primary thrust of his books are targeted at small business (and since I started my business from 0, I am a bit of a small business person despite running the Billion dollar company), there are some gems for larger businesses as well.

It speaks to scalability. Creating a system that can grow and does not require any specific person in order to do this. Then polishing the system at every opportunity to make it better.

What I am finding in the current polishing is that the adaptability of the people is a key trait. People tend to be the barrier to new systems. The adaptable ones will thrive. Part of what I need to do is to also moderate some of the change in order not to break a good thing. Although we need to change - we also need stability. It is that balance that I seek.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Danger In The Entrepreneurial Zone June 2 2000
By Donald Mitchell #1 HALL OF FAME TOP 50 REVIEWER
Format:Paperback
This book deserves 7 stars for pointing out the fallacies of how most entrepreneurs operate. The book deserves 1 star for proposing a standard that most people cannot hope to meet and then pushing to sell you consulting services. Pay attention to the former, and go light on the latter.
Gerber is correct that most entrepreneurs are limited by a comfort zone of wanting to remain in control as either strong technicians or managers, which limits the potential of the business. As soon as they exceed what they can handle, the business either fails in a break-out attempt or shrinks back to a simpler state. The new businesses that succeed the most are the ones that have a business model that is easy to replicate with ordinary people.
Where Gerber goes wrong is in suggesting that many people can develop such business models. I regularly study the top 100 CEOs in the country for stock-price growth, and few of them think they can develop a new business model. Why should someone starting up a new company be likely to do better than that? They won't. In fact, I have a friend who attempted to start a new business following Gerber's principles and almost failed before he adjusted to normal operating approaches. He spent so much time developing his business model, that he never got around to operating it.
Gerber's three favorite examples are McDonald's, Disney, and Fed Ex. Notice that two of the three got most of their ideas from someone else for the business model (Ray Kroc from the McDonald brothers in San Bernardino, California and Fred Smith from an Indian air freight operation).
I think there is another fallacy here: You can get ordinary people to do simple things (deliver packages, cook and deliver cheap hamburgers, and smile at people on automated rides).
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Most recent customer reviews
4.0 out of 5 stars galvanizing
There's one central idea here that's extremely important for people running their own businesses and that is you must make the business work for YOU and to create systems that... Read more
Published 1 month ago by C MacFadyen
5.0 out of 5 stars inspirational
This book will take the business idea you have and guide you into thinking about it in a different way. WARNING it will make you want to run out there and start right away. Read more
Published 1 month ago by Paige Winkle
5.0 out of 5 stars self-employed? you need that book
as a self-employed looking to build a real business, this is the book you are looking for. I strongly suggest to read that book
Published 5 months ago by Jonathan Lelièvre
3.0 out of 5 stars There are better books out there.
This book was recommended to me, but it was a very hard read with very little payback. Can't even find the energy to write a review on it.
Published 6 months ago by Ideal North
5.0 out of 5 stars Should be mandatory reading for all new and aspiring buisiness owners
Provides a great framework to tackle the challenges of starting a new business, and sends a clear message that most people should probably not start businesses in the first place.
Published 6 months ago by brock Harrison
5.0 out of 5 stars A Classic
We give this to all of our new franchisees. The contents of the book reflect the same message we try to give to our new business owners, and it does it in a way that is easy to... Read more
Published 7 months ago by Mark Rudolph
5.0 out of 5 stars BUY IT,BUY IT BUY IT!!!!!!!!!!!!!!!!!!!!!!!
I never would have known why it never seemed to work before BUT this book really opens your eyes, puts it in perspective and shows you how to do it the right way.!!!!!!!!!!!!!!!!!!
Published 8 months ago by suesanne polzin
5.0 out of 5 stars Great book
Excellent book for small businesses. It gives you the step regular businesses are passing and how to overpass the difficult ones.
Published 8 months ago by Seba
5.0 out of 5 stars worth reading if you own a frustrating small business
What a book! I've owned a small business for 13 years, and this book explains very clearly why I can put an enormous amount of effort into it, but it won't grow. Read more
Published 10 months ago by WC
5.0 out of 5 stars added to my collection
flowchart of business activities especially helpful; and the perspective of systemization/standardization/metrics is invaluable. Have also read other books by M. Gerber. Read more
Published 11 months ago by dave
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1. The model will provide consistent value to your customers, employees, suppliers, and lenders, beyond what they expect. 2. The model will be operated by people with the lowest possible level of skill. 3. The model will stand out as a place of impeccable order. 4. All work in the model will be documented in Operations Manuals. 5. The model will provide a uniformly predictable service to the customer. 6. The model will utilize a uniform color, dress, and facilities code. &quote;
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