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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It [Paperback]

Michael E. Gerber
4.4 out of 5 stars  See all reviews (165 customer reviews)
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Book Description

March 9 1995
<P>An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

<P>Gerber walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

<P>The E-Myth Revisited will help you grow your business in a productive, assured way.


Frequently Bought Together

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It + E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company + The E-Myth Enterprise: How to Turn a Great Idea into a Thriving Business
Price For All Three: CDN$ 46.97


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Product Description

From Amazon

Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend. --Sharon Griggins

From Library Journal

Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc. --This text refers to the Audio Cassette edition.

Inside This Book (Learn More)
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If you own a small business, or if you want to own a small business, this book was written for you. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

Most helpful customer reviews
16 of 16 people found the following review helpful
4.0 out of 5 stars Eye Opener!!! May 2 2004
By A Customer
Format:Paperback
Pros: Easy read, exposes pitfalls, many helpful ideas and many paradigm shifts, excellent!
Cons: Challenging concept for my business of one. No Index.
This is an easy read that took me two days to get through. It's simple, repetitive and just the way I like it. But by no means simplistic. To me, it is well written, when the author gets their ideas across quickly and makes them seem easy. The book gets personal about the author as it tries to relate itself to the reader, yet shows a sense of writing maturity in it's simple delivery of so broad a topic. It also gets personal about you as you discover that your business is a reflection of you.
A mixture of experience and facts, blue prints and rules told in a conversational story with a semi-fictional character. This style of using a third party character to clarify and reinforce the ideas worked well with me. It helped balance and pace the lessons with a fine sense of timing and added perspective. The book is informational, motivational and even funny at times.
Gerber sets the stage by prefacing the four ideas that are the basis of the book's lessons. He identifies and compares three personalities being The Entrepreneur, The Manager and The Technician in us and shows us how and why most businesses fail. He identifies phases of the entrepreneurial business as infancy, adolescence and maturity and the pitfalls of each. He covers six rules on how to shift from working 'in' your business to working 'on' it. And goes over the three activities to help it evolve being, Innovation, Quantification and Orchestration, systems to blueprint your business. He covers the Business Development Process and to think of how to turn it into a franchise that is a saleable Turn-Key business.
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6 of 6 people found the following review helpful
4.0 out of 5 stars The E-Myth Revisited Dec 18 2006
Format:Paperback
Views from a larger company CEO Blog, April 10, 2006

I recently re-read E-Myth and E-Myth revisited by Michael Gerber ([...] His thesis is to work on the business, not in the business. He is a big believer of systematizing and documenting processes. Dumbing things down so anyone can do them.

Although the primary thrust of his books are targeted at small business (and since I started my business from 0, I am a bit of a small business person despite running the Billion dollar company), there are some gems for larger businesses as well.

It speaks to scalability. Creating a system that can grow and does not require any specific person in order to do this. Then polishing the system at every opportunity to make it better.

What I am finding in the current polishing is that the adaptability of the people is a key trait. People tend to be the barrier to new systems. The adaptable ones will thrive. Part of what I need to do is to also moderate some of the change in order not to break a good thing. Although we need to change - we also need stability. It is that balance that I seek.
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4 of 4 people found the following review helpful
4.0 out of 5 stars An eye opener for sure... June 21 2004
Format:Paperback
It's one of those books that gives you a wake up call, although some of the sections in the book does tend to wander off into the story of other peoples lives as examples, but overall the book does wake you up, I did gain alot of perspective from the book, funnly enough I did email the e-myth website to find out if they provided any e-learning services, but no reply till today for the past 2 weeks, makes you wonder??
A must buy book for anyone getting into the business especialy for some of us that have dealt with situations where you seem to be unable to cope with all the sudden increase of business and how to deal with them, do keep in mind that this book is very down to earth, and do keep in mind that you would require some sort of business background if you ever going to be starting a business, a recommendation as a subject of choice would be accountanting so maybe an accounting abc manual would be a good reference manual in the future in addition to this book. This book is not going to save you but will for sure open your mind.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Danger In The Entrepreneurial Zone June 2 2000
By Donald Mitchell #1 HALL OF FAME TOP 50 REVIEWER
Format:Paperback
This book deserves 7 stars for pointing out the fallacies of how most entrepreneurs operate. The book deserves 1 star for proposing a standard that most people cannot hope to meet and then pushing to sell you consulting services. Pay attention to the former, and go light on the latter.
Gerber is correct that most entrepreneurs are limited by a comfort zone of wanting to remain in control as either strong technicians or managers, which limits the potential of the business. As soon as they exceed what they can handle, the business either fails in a break-out attempt or shrinks back to a simpler state. The new businesses that succeed the most are the ones that have a business model that is easy to replicate with ordinary people.
Where Gerber goes wrong is in suggesting that many people can develop such business models. I regularly study the top 100 CEOs in the country for stock-price growth, and few of them think they can develop a new business model. Why should someone starting up a new company be likely to do better than that? They won't. In fact, I have a friend who attempted to start a new business following Gerber's principles and almost failed before he adjusted to normal operating approaches. He spent so much time developing his business model, that he never got around to operating it.
Gerber's three favorite examples are McDonald's, Disney, and Fed Ex. Notice that two of the three got most of their ideas from someone else for the business model (Ray Kroc from the McDonald brothers in San Bernardino, California and Fred Smith from an Indian air freight operation).
I think there is another fallacy here: You can get ordinary people to do simple things (deliver packages, cook and deliver cheap hamburgers, and smile at people on automated rides).
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Most recent customer reviews
4.0 out of 5 stars Definitely read this!
Pretty good book. I really enjoyed reading Sarah's story along with learning about running a business! Read more
Published 10 days ago by Ken Turner
4.0 out of 5 stars galvanizing
There's one central idea here that's extremely important for people running their own businesses and that is you must make the business work for YOU and to create systems that... Read more
Published 5 months ago by C MacFadyen
5.0 out of 5 stars inspirational
This book will take the business idea you have and guide you into thinking about it in a different way. WARNING it will make you want to run out there and start right away. Read more
Published 5 months ago by Paige Winkle
5.0 out of 5 stars self-employed? you need that book
as a self-employed looking to build a real business, this is the book you are looking for. I strongly suggest to read that book
Published 9 months ago by Jonathan Lelièvre
3.0 out of 5 stars There are better books out there.
This book was recommended to me, but it was a very hard read with very little payback. Can't even find the energy to write a review on it.
Published 10 months ago by Ideal North
5.0 out of 5 stars Should be mandatory reading for all new and aspiring buisiness owners
Provides a great framework to tackle the challenges of starting a new business, and sends a clear message that most people should probably not start businesses in the first place.
Published 11 months ago by brock Harrison
5.0 out of 5 stars A Classic
We give this to all of our new franchisees. The contents of the book reflect the same message we try to give to our new business owners, and it does it in a way that is easy to... Read more
Published 11 months ago by Mark Rudolph
5.0 out of 5 stars BUY IT,BUY IT BUY IT!!!!!!!!!!!!!!!!!!!!!!!
I never would have known why it never seemed to work before BUT this book really opens your eyes, puts it in perspective and shows you how to do it the right way.!!!!!!!!!!!!!!!!!!
Published 12 months ago by suesanne polzin
5.0 out of 5 stars Great book
Excellent book for small businesses. It gives you the step regular businesses are passing and how to overpass the difficult ones.
Published 13 months ago by Seba
5.0 out of 5 stars worth reading if you own a frustrating small business
What a book! I've owned a small business for 13 years, and this book explains very clearly why I can put an enormous amount of effort into it, but it won't grow. Read more
Published 14 months ago by WC
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