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Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend. --Sharon Griggins
Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc. --This text refers to the Audio Cassette edition.
Got this book for my wife. I listen to the audio book. Mr Gerber is awesomePublished 2 months ago by steve ohalloran
Written by one who seems to be selling his experience and consulting services, and hell-bent on proving there's only one way to building and maintaining a successful business. Read morePublished 6 months ago by Sandy M
There are some revolutionary ideas to be found in this book for people, like me, who have not been trained in business school. Read morePublished 7 months ago by Chatham Dental Centre
As a small business owner all the principals listed in this book make sense. If you have not read this and your a struggling small business, get this book and begin applying these... Read morePublished 7 months ago by D. Risser's Construction