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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It [Paperback]

Michael E. Gerber
4.4 out of 5 stars  See all reviews (165 customer reviews)
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Product Description

From Amazon

Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend. --Sharon Griggins

From Library Journal

Indicating that 40 percent of small businesses fail within their first year, Gerber, a small business expert, talks about how to be successful. In this revision of his 1986 book, he describes the "E-Myth," which basically states that a person with technical but few management skills can do well in business. Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. He says that businesses thrive because of innovation, quantification, and orchestration. Visualize what is true success to you as a person, Gerber advises, and work from the ideal to the specific. While the author is a consumate salesman who reads his material in soothing tones, he offers too many abstract ideas and too few concrete plans. There is little useful content here. Not recommended.
Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1995 Reed Business Information, Inc. --This text refers to the Audio Cassette edition.

Review

<P>"Gerber loves to exhort people to develop powerful visions for theircompanies." -- <I>Fortune</I>

About the Author

<P>Michael E. Gerber is the founder and chairman of E-Myth Worldwide, based in Santa Rosa, California. He is the bestselling author of The E-Myth Revisited, The E-Myth Manager, The E-Myth Contractor, and The E-Myth Physician, as well as a highly sought-after speaker and small business revolutionary. He lives in Petaluma, California.

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