Paul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist. Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years. As if that weren't enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are having fun; this applies to corporate giants and mom-and-pop operations alike. He proposes a culture of business in which the real world, the natural world, is allowed to flourish as well, and in which the planet's needs are addressed. Wall Street may not be ready for Hawken's provocative brand of environmental awareness, but this fine book is full of captivating ideas.
Hawken ( Growing a Business ) touches on a raw nerve here. How might millions of people live and work in a complex business environment while causing "as little suffering as possible to all and everything around us?" Hawken, no Luddite, believes that "we need a design for business that will ensure that the industrial world as it is presently constituted ceases and is replaced with human-centered enterprises that are sustainable producers." Avoiding stormy rhetoric, Hawken thoughtfully reviews ecological theories and disasters and insists that "ecology offers a way to examine all present economic and resource activities from a biological rather than a monetary point of view." Calling for a restorative economy, he proposes rational, achievable goals: stop "accelerating the rate that we draw down capacity"; refrain from "buying or degrading other people's environment"; and avoid displacing "other species by taking over their habitats." This noteworthy study should kindle debates within the business community.
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
This book is the best I've read of its kind. I would rate it a classic as it doesn't give a gloom and doom scenario. Read morePublished 21 months ago by N. Grant
I have yet to finish the book but it has been a fantastic read thus far. I heard about it on a documentary called The Corporation... give this documentary a watch it is free. Read morePublished on April 10 2012 by Mike
This book is absolutely incredible. It is a little thick at times but I think the topic itself is that way. Read morePublished on Jan. 18 2007 by David A. Dittmar
The Ecology of Commerce is a fascinating book that changes your view on the way business should be run. Read morePublished on Feb. 10 2004 by Stephen Farlow, Ph. D.
As a portfolio manager, teacher, and economist I canb whole-heartedly say this is a must read.
The concept is simple. Read more
I have been using the triple bottom line reporting template to run our business, that is profitability to the company and not compromising our environment, and causing any... Read morePublished on July 27 2002 by Ping Lim
Written in 1994 Paul Hawken describes some visionary changes to the way we measure and conduct commerce. His core philosophy revolves around sustainability. Read morePublished on Aug. 1 2001 by Jessie Bader