- Paperback: 160 pages
- Publisher: Allworth Press; 1 edition (Nov 1 2002)
- Language: English
- ISBN-10: 1581152507
- ISBN-13: 978-1581152500
- Product Dimensions: 15.6 x 1 x 23.2 cm
- Shipping Weight: 340 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
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Amazon Bestsellers Rank:
#155,210 in Books (See Top 100 in Books)
- #13 in Books > Computers & Internet > Graphic Design > Desktop Publishing
- #22 in Books > Health, Mind & Body > Exercise & Fitness > Alexander Technique
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Product Details |
Product Description
Review
“Whether you’re looking at a well-designed poster, book, magazine, ad, or Web site, it’s fascinating to see how the same principles of good design apply. Alex White has created an entertaining guide.”
(Alexander Isley, Founder, Alexander Isley Inc. )
(Alexander Isley, Founder, Alexander Isley Inc. )
Product Description
Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Designreveals the secrets of successful graphic design from the unique perspective of the page’s “white space.” With the help of carefully selected examples from art, design, and architecture, the book illuminates the role of each design element and how it can be rendered more effective by including white space in the page architecture. The book also demonstrates how white space can lend “sound” to typography or shift the “weight” of a page. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to “think out of the box.”.
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Most helpful customer reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars
A Strategic Communication Tool!,
By
This review is from: The Elements of Graphic Design: Space, Unity, Page Architecture, and Type (Paperback)
If you have an intuitive sense of what makes a design good or bad and yet have difficulty conveying that understanding in terms that others can readily grasp, this book is for you.The Elements of Graphic Design is a great resource not only for qualifying intentional design, but it will also help a designer effectively communicate the necessity of well-thought-out design to the stakeholders of a project. I think most creatives have, at some point, had to justify the design process to people who think of design simply as pretty pictures rather than a strategic marketing platform. While every designer has-or should have-intuitive understanding of the concepts White discusses in this book, his approach gives a very logical framework to follow in explaining why good design processes and planning are necessary. The Elements of Graphic Design is very clear, succinct and densely packed with the most relevant and fundamental aspects of design, which makes this book an excellent resource. White discusses the concept of negative space (for those of us with formal art training, or simply white space for those with graphics training), the imperative function of truly "seeing" the elements of design and arrangement, and the difference between style and fashion. He also outlines the basics of Purism, simplicity and elegance in design and the communication strategies behind achieving these states of implicit, visual meaning (ie: communicating much in the little). He also delves, briefly, into the way the human brain processes visual information and why certain elements of planned design are effective. In relation, he discusses wayfinding, a concept dealing with how people maneuver through information on a page via visual pathways. Again, a concept as intuitive to an artist as the spring breeding of a hare, but White presents the material in a way that can help designers or artistic directors bridge the gap between the strategic marketing plan and the platform. It will also help you objectively and diplomatically deliver the unfortunate but necessary negation of the ugly, confusing, counterproductive but well-meaning ideas that plague the "idea factories" of many organizations.
7 of 7 people found the following review helpful
5.0 out of 5 stars
A GOOD SOLID BOOK FOR DESIGNERS,
By
This review is from: The Elements of Graphic Design: Space, Unity, Page Architecture, and Type (Paperback)
Very solid book (but short) packed with examples of why one strategy or tactic might be better than another. I learned a lot and intend to reread the book to make sure I get as much of it absorbed as I can. Very good discussions on type with discussions on line spacing, type size, small caps, grids, symmetry vs. asymmetry, negative and positive space. Wish I would have read this book before I went to design school. I would have learned a lot more. I also would have been able to speak more intelligently. I learned a lot of terminology that will help me. I'm a better designer now. It's given me more confidence. Highly recommended for beginners and intermediates. Might be a little thin for experts.
3 of 3 people found the following review helpful
5.0 out of 5 stars
Wonderful - An Instant Classic!,
This review is from: The Elements of Graphic Design: Space, Unity, Page Architecture, and Type (Paperback)
A fantastic overview of the principles of layout and how to understand space and "the page", with special concern for the issue of functional white space and learning how to activate it, sculpt it, and not waste it. In a milieu of visual clutter, this gift to the design world (if its message is taken to heart) will help restore order and readability in the communications that surround us.
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