Over 500 Coca-Cola*r serving trays are showcased from 1897 through 1999, with 65 more identified and described. Over 370 U.S. trays, 60 Mexican trays, 80 Canadian trays, and over 60 trays from other countries are here. Over 45 trays feature the wonderful Haddon Sundblom Santa Claus ads. The unique price guide includes expert pricing as well as results from over 5,000 Internet auctions. A must for all collectors of Coke memorabilia.