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"A fascinating account of the science of human appetite, as well as its exploitation by the food industry."
— Michael Pollan, author of In Defense of Food
From the Hardcover edition.
— Michael Pollan, author of In Defense of Food
From the Hardcover edition.
Product Description
With engineers working around the clock to figure out how to add "irresistibility" and "whoosh" to food, and the ever-expanding choices (and portions) available to us, it's no wonder we've become a culture on caloric overload. But with obesity rising at alarming rates, we're in desperate need of dietary intervention.
In The End of Overeating, Dr. David A. Kessler, former Commissioner of the U.S. Food and Drug Administration, takes an in-depth look at the ways in which we have been conditioned to overeat. Dr. Kessler presents a combination of fascinating anecdotes and newsworthy research - including interviews with physicians, psychologists, and neurologists - to understand how we became a culture addicted to the over-consumption of unhealthy foods. He also provides a controversial view inside the food industry, from popular processed food manufacturers to advertisers, chain restaurants, and fast food franchises. Kessler deconstructs the endless cycle of craving and consumption that the industry has created, and breaks down how our minds and bodies join in the conspiracy to make it all work. He concludes by offering us a common sense prescription for change, both in our selves and in our culture.
From the Hardcover edition.
In The End of Overeating, Dr. David A. Kessler, former Commissioner of the U.S. Food and Drug Administration, takes an in-depth look at the ways in which we have been conditioned to overeat. Dr. Kessler presents a combination of fascinating anecdotes and newsworthy research - including interviews with physicians, psychologists, and neurologists - to understand how we became a culture addicted to the over-consumption of unhealthy foods. He also provides a controversial view inside the food industry, from popular processed food manufacturers to advertisers, chain restaurants, and fast food franchises. Kessler deconstructs the endless cycle of craving and consumption that the industry has created, and breaks down how our minds and bodies join in the conspiracy to make it all work. He concludes by offering us a common sense prescription for change, both in our selves and in our culture.
From the Hardcover edition.
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Most helpful customer reviews
11 of 11 people found the following review helpful
5.0 out of 5 stars
The Food Industry's Greed and Congress's Complicity Are Undermining Your Health and That of Your Family,
By Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 112,000 Helpful Votes Globally) - See all my reviews (TOP 10 REVIEWER) (#1 HALL OF FAME)
This review is from: The End of Overeating: Taking Control of the Insatiable North American Appetite (Hardcover)
"For the love of money is a root of all sorts of evil, and some by longing for it have wandered away from the faith and pierced themselves with many griefs." -- 1 Timothy 6:10Anyone who reads this book should be outraged at the food industry and the people in Congress who protect them! In 1906 Upton Sinclair wrote the The Jungle which exposed the bad practices in the meatpacking industry. As a result, consumers woke up and demanded reform. I hope that Dr. David Kessler's book, The End of Overeating, will have the same effect. As I read this book, I was also reminded of how tobacco executives used to spike their products to make them more addictive while testifying in public that no one could ever be addicted to tobacco. I did a lot of consulting for food manufacturers and restaurant companies as a young consultant. That experience made me complacent about thinking that I knew about industry practices. What Dr. Kessler shares here shocked me in terms of how much has been learned about how to make food addictive, especially by using the kinds of foods that will make a person obese and subject to many serious diseases. I think the most important part of this book comes on pages 247 and 248 where Dr. Kessler proposes these important reforms: 1. Restaurants list the calorie counts of every item on their menus. 2. All food products should list on their labels in a prominent way the percentage of added sugars, refined carbohydrates, and fats that are in the item. 3. A well-funded public education program should describe the unhealthy consequences of eating food loaded with extra sugar, fat, and salt. 4. Food marketing should be monitored and exposed where makers of products are attempting to create addictions. The book begins by explaining based on scientific studies how we crave added fat, sugar, and salt. Dr. Kessler then explains how the food industry seeks to orchestrate those ingredients to make products irresistible. He goes on to show with other studies how combining those ingredients in the right way creates an unhealthy addiction to consuming ever-increasing quantities of those foods. From there, he explains how other addictions are overcome and what the lessons are for overeating. Next, he describes six potential ways to change your behaviors so that you can withdraw from addictive and compulsive eating (whether you are overweight or not). Finally, he talks about the public policy issues. Go tell someone about this book the next time you find yourself being attracted to an unhealthy food. Your outrage will help distract you from harmful eating.
1 of 1 people found the following review helpful
3.0 out of 5 stars
No Silver Bullet,
By
This review is from: The End of Overeating: Taking Control of the Insatiable North American Appetite (Hardcover)
Although the book is interesting, it isn't going to change the eating habits of North America. Unfortunately.I did enjoy the information about scientific studies, but I don't think it will change my life significantly. On the other hand, I do look at food a little differently, and I hate the idea of being manipulated so perhaps the book will give me some ammunition in my personal fight against obesity. Ask me again in a couple of years!
14 of 16 people found the following review helpful
5.0 out of 5 stars
Complex argument made clear,
By
This review is from: The End of Overeating: Taking Control of the Insatiable North American Appetite (Hardcover)
This book answered a lot of questions i have had for a long time, which can be summarised in one: why is it so darned hard to lose weight? A question that the author had had too, but has the background and training to answer it. I did not find this book repetitive, it is just carefully argued, with chapters building on the conclusions developed in previous chapters. I also found it to be quite different from other nutrition or diet books; instead of saying 'don't eat high sugar/fat junk food, you know it's bad for you' the argument is WHY we find it so hard not to eat that stuff, and WHY there is so much of it around. Food providers and retailers are not our friends apparently. One final point, though I was furnished with lots more really useful info about why I eat what i eat, my advice to future readers is to not read the chapter on the iniquity of cinnamon buns anywhere near a provider of those buns - man, did i get a craving as he kept going on about the flavours, and odours, the texture.... the soft dough hmmm
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