The Entrepreneur's Guide to Customer Development
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Most helpful customer reviews
By mapitout
Format:Paperback
This book is short and straight to the point. A great step by step book, with many easy to follow exercises and pitfalls to avoid. Nobody should be developing a product first without understanding the principals behind Customer Development. I highly recommend this motivational book to all startups, and/or companies looking to develop products or enhance their services.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.1 out of 5 stars
52 reviews
68 of 71 people found the following review helpful
4.0 out of 5 stars
good, but not what it says
Sep 27 2010
By Dan Bergevin
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
First of all, this is NOT, as the title claims, a cheat sheet to The Four Steps of the Epiphany.
Right in the book, on page 21, the authors state that this book focuses on the first step only (Customer Discovery). And I quote: "Future books will attempt to tackle other portions of the Customer Development process - believe us when we say that Customer Discovery is more than enough to 'bite off' at one time."
I am docking the book one star for this. The authors should know better.
Okay, now for the real question - Is this book worth getting, or should you just get Blank's original?
Get them both. Read Blank's first, then read this one and use it to update the notes you took from Blank's book. They work well together but I would not just get this one, as you only get a small piece of the whole picture (per the authors' own admission).
It's worth $30 if you actually use it, but don't assume it's a shortcut to Blank's book. It's only 1/4 of a shortcut.
Right in the book, on page 21, the authors state that this book focuses on the first step only (Customer Discovery). And I quote: "Future books will attempt to tackle other portions of the Customer Development process - believe us when we say that Customer Discovery is more than enough to 'bite off' at one time."
I am docking the book one star for this. The authors should know better.
Okay, now for the real question - Is this book worth getting, or should you just get Blank's original?
Get them both. Read Blank's first, then read this one and use it to update the notes you took from Blank's book. They work well together but I would not just get this one, as you only get a small piece of the whole picture (per the authors' own admission).
It's worth $30 if you actually use it, but don't assume it's a shortcut to Blank's book. It's only 1/4 of a shortcut.
52 of 57 people found the following review helpful
2.0 out of 5 stars
Insanely High Price for a 30 Page News Article
Feb 16 2011
By SH
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This is book is a hack job - bad editing, very small amount of content stretched out through use of many blank pages, huge spacing, lots of drawings that add very little, tiny page size, and other tricks. Even with all their chicanery, the book is only 96 pages. It's hard to get past the lack of business integrity given the ridiculous price for this long article posing as a business book.
Borrow the book if you most - these guys do not deserve your money.
Other books are better and cheaper - try "Marketing Straight to the Heart" for one.
It's half the price, has 200x the amount of tips and info, and the writer has more experience.
Borrow the book if you most - these guys do not deserve your money.
Other books are better and cheaper - try "Marketing Straight to the Heart" for one.
It's half the price, has 200x the amount of tips and info, and the writer has more experience.
24 of 29 people found the following review helpful
2.0 out of 5 stars
Sorry, but I had to return it
April 17 2011
By Brant Case
- Published on Amazon.com
Format:Kindle Edition|Amazon Verified Purchase
I'm not sure what is going on here, but I should have read the other reviews first. Another reviewer mentioned it was only 30 pages. Seems a little longer to me, but not more than 45 or 50.
I'm giving it 2 stars because although it wasn't that bad, it's just not complete nor honest. And it's way too expensive for what it is.
I'm giving it 2 stars because although it wasn't that bad, it's just not complete nor honest. And it's way too expensive for what it is.
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Go to Amazon.com to see all 52 reviews
4.1 out of 5 stars
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