The Expert's Edge: Become the Go-To Authority People Turn to Every Time Hardcover – Jan 16 2008
|New from||Used from|
Customers Who Bought This Item Also Bought
No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.
To get the free app, enter your e-mail address or mobile phone number.
From the Back Cover
YOU'VE GOT THE DREAM, THE DRIVE, AND THE DESIRE. NOW PUSH YOUR BUSINESS TO THE NEXT LEVEL-WITH THE EXPERT'S EDGE…
Become one of the most respected authorities in your field.
Make high-profile appearances on television and radio.
Attract invitations to speak at major seminars and conferences.
Reach more of your target audience publishing articles and books.
Achieve greater business success than you ever imagined.
It's all possible-and easier than you think-with The Expert's Edge. This step-by-step guide from renowned management consultant Ken Lizotte CMC reveals the tried-and-true techniques that can take entrepreneurs and companies straight to the top. You'll discover how legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, and Suze Orman have built their professional empires from the ground up, transforming themselves into business celebrities via publishing, public speaking, media attention, and other thoughtleader vehicles-and how you can, too.
Unlike any strategy you've encountered before, The Expert's Edge will push you above and beyond your toughest competitors . . . and keep you there.
About the Author
Ken Lizotte is the Chief Imaginative Officer (CIO) of emerson consulting group, inc., in Concord, Massachusetts. A Certified Management Consultant, he speaks regularly to companies and professional associations on the subjects of thoughtleading, publishing, creativity, and business success. The author of four previous books and hundreds of articles, he has led success seminars at Harvard University. Visit his Web site at thoughtleading.com.
Inside This Book(Learn More)
Top Customer Reviews
The Expert's Edge looks at publishing and conducting speaking engagements to build credibility as an expert in your field. This works in several ways. As people read your articles or attend your talks, you become visible to a wider audience of potential customers, people who already accept that you are an expert in your field. Later, articles can be brought out to use as resources as needed.
Becoming an expert to give your work an edge is not really a new concept. This has been the primary promotional mechanism for niche marketers for years. Nonetheless, few entrepreneurs actually set out the time to write and fewer actually publish what they write. Most rely upon sending out a few press releases to plug new services. This book will get those individuals moving in the right direction.
Most Helpful Customer Reviews on Amazon.com (beta)
Consultant Ken Lizotte shares here his five pillars of thoughtleading: publishing books and articles; speaking to groups; conducting original research; using the Internet to its fullest potential; and doing the same with the traditional media. Though his strategy is targeted toward business people at various administrative levels, his advice is appropriate for anyone who wants to get his/her fresh ideas "out there." Being a published author himself, Lizotte is especially candid about the publication process and what newbies to that game can expect. He describes the differences between self-publishing and the standard commercial route in a fashion neutral enough to allow readers to decide for themselves which method is best for them. The book is valuable enough for this explanation alone.
But even if you don't think you're quite ready for publishing or researching, you are apt to uncover useful tips about reaching your customer base. What about something as simple but crucial as managing your customer e-mail lists? Send "e-blasts" on a regular but non-spamming basis to maintain contact with the people who are most likely to use your services. Or maybe you'd rather produce a longer, online newsletter. Either way, you'll be keeping your name and your company's image in a place where people can easily find them.
As a librarian, I was gratified to see Lizotte refer readers to specific authoritative sources and regularly note that even more information could be found at your local library. And yet: when he himself later tries to track down something in a library, he's not able to find it. In frustration, he ends up taking the amateur approach by merely doing a raw Google search. If he'd only taken the time to learn how to use his library's electronic periodical databases, he no doubt would have found the articles he was looking for. And he wouldn't have had to register for "membership" in an outside service (which probably required typing in a credit card number as well, though he doesn't mention this) to do so. Just by entering his library barcode, the same articles (and maybe even better ones!) would have been made available to him for free. His claim that "Yes, it may be all over for libraries," is not only wrong in fact; it's the wrong message to send to beginning executives. You don't have to know everything to succeed; but the talent of knowing how to best find the answers to your questions is like being awarded the key to the city. You'll be ahead of your competition if you are armed with that wisdom.
Overall, "The Expert's Edge" offers a variety of ideas to help you position your business at the top of the heap. The suggestions are adaptable for most any venue or undertaking. Business owners, middle managers, and anyone in a customer service field will most likely benefit and learn something from Lizotte's recommendations. Much of what he writes here turns out to be common sense; but as we public consumers all know, sense is really not all that common in business anymore.
As well as informative, I found this book to be incredibly well-written and well-structured. Most business books are boring and I find myself having to create an outline of it for myself before I can even start to decipher what the author is trying to prove. Ken's book reads as an enlightened outline; it is organized and the flow of the book is thoughtful.
The book is inspirational. I was hardly finished with it before the wheels started turning in my head on how I could apply Lizotte's advise to my endeavors. This is a MUST READ for any professional.
The Expert's Edge provides a practical and methodical approach to achieving "thoughtleader" status. Thoughtleaders are those experts that are looked to for their experience, insight, inspiration and knowledge. They are at the leading edge of their field. But they need to work at their communication skills and outreach plans to be able to achieve and maintain their standing.
"The Five Pillars of Thoughtleading" gives the reader a smart and logical way to think through and act on their ambitions. The practical examples about how to do it and, in particular, how Ken did it, give an easy-to-follow narrative that leaves the impression that "I can do it too."
I'd recommend The Expert's Edge to any current or aspiring thoughtleader who wants more visibility, prestige and reputation for their expertise. (Disclaimer: Ken served as my publishing agent and represented my book, Why Healthcare Matters to HRD Press)