The Filter Bubble: What the Internet Is Hiding from You Audio CD – Audiobook, CD, Unabridged
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"A powerful indictment of the current system." ---The Wall Street Journal
About the Author
Eli Pariser is the board president and former executive director of MoveOn.org, one of the largest citizens' organizations in American politics.
Kirby Heyborne is an accomplished actor, musician, and comedian who has received a number of AudioFile Earphones Awards for his audiobook narrations. He has had starring roles in over a dozen features and many short films. Kirby is also a cofounder and director of the Los Angeles-based improv comedy group The Society.
Top Customer Reviews
First of all, to help us understand how Eli Pariser arrived to certain conclusions about the internet, we need to learn about his background. Pariser has plenty of knowledge in political studies. This led him to become more familiar with organizations that support his political views. At one point he was a member and a creator of a few popular websites which were related to his political views. His interests in politics as well as the development of internet have pushed him to study the idea of “research personalization”. Pariser was concerned that people with different views (especially political ones) can only get one side of the story through the internet. Eli Pariser was deeply involved in this research, which pushed him to write the book “The Filter Bubble”. So as we can see, Eli Pariser has much knowledge in the field of internet and its personification.
Pariser has a critical view on the internet which he also presents in “The Filter Bubble”.Read more ›
Most Helpful Customer Reviews on Amazon.com (beta)
One of Eli Pariser's central points is that personalized internet services--Google, Facebook, advertising--can put you into a "you loop", in which they show you what you think you want, and then you wind up wanting those things more because you see them more often. Invisibly, your momentary impulses (click on this, ignore that) shape your reality, and your reality shapes what you respond to.
Since reading the book, I've found myself compulsively testing one of its main case studies: Google's automatically personalized search results. Try searching for "guns": I don't see the NRA on the first page, but friends do. Huge differences on "abortion" too: some people see Planned Parenthood, other people see Catholic.com. Even searching for "bias" shows different results to me vs my wife!
Drawing on history, academic research, exclusive interviews, and a huge range of other sources, the author takes a hard look at the algorithms that increasingly shape how all of us think. He contends that unchecked profit-centric personalization threatens democracy. When you read the book, you'll come away convinced. And you'll appreciate how the book itself makes our democracy stronger.
Anyone who Googles, gets news online, shops online, or uses Facebook simply must read this book.
We're entering a new period of growth in the basic functioning of the Internet. The web we once knew is changing - it's becoming personalized. This isn't always a bad thing - the Internet is massive and we need ways to make it relevant. But what's alarming is that these new personalization filters are changing things without us knowing and they're focused on making money.
Websites need clicks and they're going to show us whatever articles, search results, ads, or data they can to get those clicks. This is a dangerous proposition. There are certain things we NEED to see, but might never click on. Like news from the ongoing wars in the Middle East. Also concerning is that the increase in personalization means we'll keep seeing things that re-affirm or personal beliefs. If you think partisan bickering is bad now, just wait.
It's not all doom and gloom, far from it. What's most exciting is how early the book comes in the development of 'the new personalized web'. It's not a historical account, it's actively part of the ongoing discussions happening at Google, Facebook, and the New York Times (among many others). Eli has managed to place himself just in front of the tech wave - no small feat - while providing a detailed analysis of what's currently taking place. He also offers clear ways to resolve the situation, ways that work with the existing system and help protect the open Internet we all love.
Very well worth the read - and then some!
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