The Filter Bubble and over one million other books are available for Amazon Kindle. Learn more

Vous voulez voir cette page en français ? Cliquez ici.


or
Sign in to turn on 1-Click ordering.
or
Amazon Prime Free Trial required. Sign up when you check out. Learn More
More Buying Choices
Have one to sell? Sell yours here
Start reading The Filter Bubble on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think [Paperback]

Eli Pariser
4.0 out of 5 stars  See all reviews (1 customer review)
List Price: CDN$ 17.00
Price: CDN$ 12.27 & FREE Shipping on orders over CDN$ 25. Details
You Save: CDN$ 4.73 (28%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.ca. Gift-wrap available.
Want it delivered Wednesday, July 30? Choose One-Day Shipping at checkout.

Formats

Amazon Price New from Used from
Kindle Edition --  
Hardcover, Bargain Price CDN $12.00  
Paperback CDN $12.27  
MP3 CD, Audiobook, MP3 Audio, Unabridged CDN $20.79  
Join Amazon Student in Canada


Book Description

April 24 2012 0143121235 978-0143121237 Reprint

In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, MoveOn.org board president Eli Pariser lays bare the personalization that is already taking place on every major website, from Facebook to AOL to ABC News. As Pariser reveals, this new trend is nothing short of an invisible revolution in how we consume information, one that will shape how we learn, what we know, and even how our democracy works.

 

The race to collect as much personal data about us as possible, and to tailor our online experience accordingly, is now the defining battle for today’s internet giants like Google, Facebook, Apple and Microsoft. Behind the scenes, a burgeoning industry of data companies is tracking our personal information to sell to advertisers, from our political leanings to the hiking boots we just browsed on Zappos.

 

As a result, we will increasingly each live in our own, unique information universe—what Pariser calls “the filter bubble.” We will receive mainly news that is pleasant, familiar and confirms our beliefs—and since these filters are invisible, we won’t know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation and the democratic exchange of ideas.

 

Drawing on interviews with both cyber-skeptics and cyber-optimists, from the co-founder of OK Cupid, an algorithmically-driven dating website, to one of the chief visionaries of U.S. information warfare, THE FILTER BUBBLE  tells the story of how the Internet, a medium built around the open flow of ideas, is closing in on itself under the pressure of commerce and “monetization.” It peeks behind the curtain at the server farms, algorithms, and geeky entrepreneurs that have given us this new reality, and investigates the consequences of corporate power in the digital age.

 

THE FILTER BUBBLE reveals how personalization could undermine the internet’s original purpose as an open platform for the spread of ideas, and leave us all in an isolated, echoing world. But it is not too late to change course. Pariser lays out a new vision for the web, one that embraces the benefits of technology without turning a blind eye to its negative consequences, and will ensure that the Internet lives up to its transformative promise.



Frequently Bought Together

The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think + The Googlization of Everything: (And Why We Should Worry) + What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World
Price For All Three: CDN$ 43.32

Show availability and shipping details


Customers Who Bought This Item Also Bought


Product Details


Product Description

Review

"A powerful indictment of the current system." ---The Wall Street Journal --This text refers to the MP3 CD edition.

About the Author

Eli Pariser is the Board President, and former Executive Director, of the 5-million member organization MoveOn.org. A pioneer in online politics, Pariser is a Senior Fellow at the Roosevelt Institute and a co-founder of Avaaz.org, one of the world’s largest citizen organizations. His op-eds have appeared in The Washington Post, The Los Angeles Times and Wall Street Journal. He grew up in Lincolnville, Me.


Customer Reviews

5 star
0
3 star
0
2 star
0
1 star
0
4.0 out of 5 stars
4.0 out of 5 stars
Most helpful customer reviews
4.0 out of 5 stars Internet Through the Filter Bubble Feb. 8 2014
Format:Paperback
While exploring the internet, we as consumers never think about how it actually works. Internet itself is a very interesting and in some ways, provoking thing. In the book by Eli Paricer, the writer suggests the idea of how the internet is filtered. Internet has the sort of a bubble which controls what information we receive. Pariser argues that the internet has established a bubble which filters the information we receive. So what does this suggest? It tells us, that we – the consumers, cannot get access to everything that we want, the internet pre-determines what information we would like to obtain, and therefore provides us with that information. Therefore, the argument that Eli Pariser introduces is the idea of a “filter bubble” which exists in the internet.
First of all, to help us understand how Eli Pariser arrived to certain conclusions about the internet, we need to learn about his background. Pariser has plenty of knowledge in political studies. This led him to become more familiar with organizations that support his political views. At one point he was a member and a creator of a few popular websites which were related to his political views. His interests in politics as well as the development of internet have pushed him to study the idea of “research personalization”. Pariser was concerned that people with different views (especially political ones) can only get one side of the story through the internet. Eli Pariser was deeply involved in this research, which pushed him to write the book “The Filter Bubble”. So as we can see, Eli Pariser has much knowledge in the field of internet and its personification.
Pariser has a critical view on the internet which he also presents in “The Filter Bubble”.
Read more ›
Was this review helpful to you?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.2 out of 5 stars  74 reviews
173 of 179 people found the following review helpful
5.0 out of 5 stars Thank God the Internet isn't hiding The Filter Bubble from me! May 12 2011
By Benjamin Wikler - Published on Amazon.com
Format:Hardcover
The Filter Bubble is an outstanding book--a compelling and important argument, delivered persuasively through real reporting, analysis, telling anecdote and hard data.

One of Eli Pariser's central points is that personalized internet services--Google, Facebook, advertising--can put you into a "you loop", in which they show you what you think you want, and then you wind up wanting those things more because you see them more often. Invisibly, your momentary impulses (click on this, ignore that) shape your reality, and your reality shapes what you respond to.

Since reading the book, I've found myself compulsively testing one of its main case studies: Google's automatically personalized search results. Try searching for "guns": I don't see the NRA on the first page, but friends do. Huge differences on "abortion" too: some people see Planned Parenthood, other people see Catholic.com. Even searching for "bias" shows different results to me vs my wife!

Drawing on history, academic research, exclusive interviews, and a huge range of other sources, the author takes a hard look at the algorithms that increasingly shape how all of us think. He contends that unchecked profit-centric personalization threatens democracy. When you read the book, you'll come away convinced. And you'll appreciate how the book itself makes our democracy stronger.
67 of 72 people found the following review helpful
5.0 out of 5 stars Don't miss The Filter Bubble! May 14 2011
By cpk - Published on Amazon.com
Format:Hardcover
The Filter Bubble does one of the most important things a book CAN do -- it sounds a warning about a major problem that has, til now, been mostly invisible. But Pariser doesn't just tell us how giants like Google and Facebook are limiting the information we see. He also explains, in clear, energetic prose, how the personalization of the Internet is affecting our relationships, our identities, our creativity and our democracy. As an added bonus, the book is a highly engaging and entertaining read -- packed with insights and anecdotes from fields as diverse as urban planning, advertising, literature, sociology, and computer science. At a time when exposure to surprising and challenging information is getting harder and harder to come by, this book will definitely broaden your perspective.
57 of 63 people found the following review helpful
5.0 out of 5 stars An absolute must read for anyone who uses the Internet, left or right. May 12 2011
By East Coast Reader - Published on Amazon.com
Format:Hardcover
This riveting book picks up where Pariser's explosive TED talk left off. In a voice that is as fun to read as it is smart, The Filter Bubble arms readers with a thorough understanding of the powers at play on the Internet today -- how they invisibly affect your experience, the implications of these effects for the individual as well as for society, and what each of us can do about it.

Anyone who Googles, gets news online, shops online, or uses Facebook simply must read this book.
28 of 32 people found the following review helpful
5.0 out of 5 stars A must read for anybody who cares about the Internet. May 12 2011
By Matt - Published on Amazon.com
Format:Hardcover
The Filter Bubble is a book everybody who cares about the Internet needs to read!

We're entering a new period of growth in the basic functioning of the Internet. The web we once knew is changing - it's becoming personalized. This isn't always a bad thing - the Internet is massive and we need ways to make it relevant. But what's alarming is that these new personalization filters are changing things without us knowing and they're focused on making money.

Websites need clicks and they're going to show us whatever articles, search results, ads, or data they can to get those clicks. This is a dangerous proposition. There are certain things we NEED to see, but might never click on. Like news from the ongoing wars in the Middle East. Also concerning is that the increase in personalization means we'll keep seeing things that re-affirm or personal beliefs. If you think partisan bickering is bad now, just wait.

It's not all doom and gloom, far from it. What's most exciting is how early the book comes in the development of 'the new personalized web'. It's not a historical account, it's actively part of the ongoing discussions happening at Google, Facebook, and the New York Times (among many others). Eli has managed to place himself just in front of the tech wave - no small feat - while providing a detailed analysis of what's currently taking place. He also offers clear ways to resolve the situation, ways that work with the existing system and help protect the open Internet we all love.

Very well worth the read - and then some!
28 of 33 people found the following review helpful
5.0 out of 5 stars terrific May 12 2011
By mainelymom - Published on Amazon.com
Format:Hardcover
This book is so much like Eli Pariser himself that reading it is like a series of electrifying conversations with him. It is provocative, eye-opening, thoughtful, alarming, full of terrific stories and thoroughly entertaining. Whether or not the Internet is your focus, your won't forget your evenings with Eli.
Search Customer Reviews
Only search this product's reviews

Look for similar items by category


Feedback