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The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think Paperback – Apr 24 2012


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Product Details

  • Paperback: 304 pages
  • Publisher: Penguin Books; Reprint edition (April 24 2012)
  • Language: English
  • ISBN-10: 0143121235
  • ISBN-13: 978-0143121237
  • Product Dimensions: 13.3 x 2 x 19.8 cm
  • Shipping Weight: 240 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #71,868 in Books (See Top 100 in Books)

Product Description

Review

"A powerful indictment of the current system." ---The Wall Street Journal --This text refers to the MP3 CD edition.

About the Author

Eli Pariser is the Board President, and former Executive Director, of the 5-million member organization MoveOn.org. A pioneer in online politics, Pariser is a Senior Fellow at the Roosevelt Institute and a co-founder of Avaaz.org, one of the world’s largest citizen organizations. His op-eds have appeared in The Washington Post, The Los Angeles Times and Wall Street Journal. He grew up in Lincolnville, Me.

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Most helpful customer reviews

Format: Paperback
While exploring the internet, we as consumers never think about how it actually works. Internet itself is a very interesting and in some ways, provoking thing. In the book by Eli Paricer, the writer suggests the idea of how the internet is filtered. Internet has the sort of a bubble which controls what information we receive. Pariser argues that the internet has established a bubble which filters the information we receive. So what does this suggest? It tells us, that we – the consumers, cannot get access to everything that we want, the internet pre-determines what information we would like to obtain, and therefore provides us with that information. Therefore, the argument that Eli Pariser introduces is the idea of a “filter bubble” which exists in the internet.
First of all, to help us understand how Eli Pariser arrived to certain conclusions about the internet, we need to learn about his background. Pariser has plenty of knowledge in political studies. This led him to become more familiar with organizations that support his political views. At one point he was a member and a creator of a few popular websites which were related to his political views. His interests in politics as well as the development of internet have pushed him to study the idea of “research personalization”. Pariser was concerned that people with different views (especially political ones) can only get one side of the story through the internet. Eli Pariser was deeply involved in this research, which pushed him to write the book “The Filter Bubble”. So as we can see, Eli Pariser has much knowledge in the field of internet and its personification.
Pariser has a critical view on the internet which he also presents in “The Filter Bubble”.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 76 reviews
173 of 179 people found the following review helpful
Thank God the Internet isn't hiding The Filter Bubble from me! May 12 2011
By Benjamin Wikler - Published on Amazon.com
Format: Hardcover
The Filter Bubble is an outstanding book--a compelling and important argument, delivered persuasively through real reporting, analysis, telling anecdote and hard data.

One of Eli Pariser's central points is that personalized internet services--Google, Facebook, advertising--can put you into a "you loop", in which they show you what you think you want, and then you wind up wanting those things more because you see them more often. Invisibly, your momentary impulses (click on this, ignore that) shape your reality, and your reality shapes what you respond to.

Since reading the book, I've found myself compulsively testing one of its main case studies: Google's automatically personalized search results. Try searching for "guns": I don't see the NRA on the first page, but friends do. Huge differences on "abortion" too: some people see Planned Parenthood, other people see Catholic.com. Even searching for "bias" shows different results to me vs my wife!

Drawing on history, academic research, exclusive interviews, and a huge range of other sources, the author takes a hard look at the algorithms that increasingly shape how all of us think. He contends that unchecked profit-centric personalization threatens democracy. When you read the book, you'll come away convinced. And you'll appreciate how the book itself makes our democracy stronger.
67 of 72 people found the following review helpful
Don't miss The Filter Bubble! May 14 2011
By cpk - Published on Amazon.com
Format: Hardcover
The Filter Bubble does one of the most important things a book CAN do -- it sounds a warning about a major problem that has, til now, been mostly invisible. But Pariser doesn't just tell us how giants like Google and Facebook are limiting the information we see. He also explains, in clear, energetic prose, how the personalization of the Internet is affecting our relationships, our identities, our creativity and our democracy. As an added bonus, the book is a highly engaging and entertaining read -- packed with insights and anecdotes from fields as diverse as urban planning, advertising, literature, sociology, and computer science. At a time when exposure to surprising and challenging information is getting harder and harder to come by, this book will definitely broaden your perspective.
57 of 63 people found the following review helpful
An absolute must read for anyone who uses the Internet, left or right. May 12 2011
By East Coast Reader - Published on Amazon.com
Format: Hardcover
This riveting book picks up where Pariser's explosive TED talk left off. In a voice that is as fun to read as it is smart, The Filter Bubble arms readers with a thorough understanding of the powers at play on the Internet today -- how they invisibly affect your experience, the implications of these effects for the individual as well as for society, and what each of us can do about it.

Anyone who Googles, gets news online, shops online, or uses Facebook simply must read this book.
28 of 32 people found the following review helpful
A must read for anybody who cares about the Internet. May 12 2011
By Matt - Published on Amazon.com
Format: Hardcover
The Filter Bubble is a book everybody who cares about the Internet needs to read!

We're entering a new period of growth in the basic functioning of the Internet. The web we once knew is changing - it's becoming personalized. This isn't always a bad thing - the Internet is massive and we need ways to make it relevant. But what's alarming is that these new personalization filters are changing things without us knowing and they're focused on making money.

Websites need clicks and they're going to show us whatever articles, search results, ads, or data they can to get those clicks. This is a dangerous proposition. There are certain things we NEED to see, but might never click on. Like news from the ongoing wars in the Middle East. Also concerning is that the increase in personalization means we'll keep seeing things that re-affirm or personal beliefs. If you think partisan bickering is bad now, just wait.

It's not all doom and gloom, far from it. What's most exciting is how early the book comes in the development of 'the new personalized web'. It's not a historical account, it's actively part of the ongoing discussions happening at Google, Facebook, and the New York Times (among many others). Eli has managed to place himself just in front of the tech wave - no small feat - while providing a detailed analysis of what's currently taking place. He also offers clear ways to resolve the situation, ways that work with the existing system and help protect the open Internet we all love.

Very well worth the read - and then some!
28 of 33 people found the following review helpful
terrific May 12 2011
By mainelymom - Published on Amazon.com
Format: Hardcover
This book is so much like Eli Pariser himself that reading it is like a series of electrifying conversations with him. It is provocative, eye-opening, thoughtful, alarming, full of terrific stories and thoroughly entertaining. Whether or not the Internet is your focus, your won't forget your evenings with Eli.


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