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The Finch Effect: The Five Strategies to Adapt and Thrive in Your Working Life Hardcover – May 22 2012

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“Every chapter of this book is worth it, but the lastchapter sets the whole thing ablaze. Read this.”
—Chris Brogan, president, Human Business Works; andbestselling author, Trust Agents and Social Media101

“In this chaotic day and age, merely ‘adapting tochange’ is woefully inadequate. In this powerful book, Carsongives us the keys to thriving and succeeding in this and alleconomies—and that beats adaptation any day.”
—Steve Farber, author, The Radical LeapRe-Energized

“If you fail to prepare, you prepare to fail. NacieCarson’s The Finch Effect provides solid ideas andstrategies on how to adapt your career in a new professionalparadigm through both preparation and action.”
—Carol Roth, business strategist; New York Timesbestselling author, The Entrepreneur Equation

“Unless you’ve been living in a cave with no accessto the internet, you no doubt have witnessed our world being turnedon its head. The business environment no longer favors peoplelooking for security, loyalty, and certainly not a pension. TheFinch Effect sheds light on what traits allow people to thrivein today’s economic environment, how to adapt these traits,and how to evolve faster to prepare for the next bigshift!”
—John Haydon, founder, Inbound Zombie; author, FacebookMarketing for Dummies

“Nacie Carson brings a fresh mindset and solid experienceto show us how to win again in times of vocational Darwinism andthe ‘gig economy.’ Her ability to distill ideas andsupport them with situations and stories we all recognize makesThe Finch Effect a crucial tool for taking back control ofour businesses, our careers, and our lives.”
—Liz Strauss, social business strategist; author,Successful-Blog

From the Inside Flap

"The collision of chronically high unemployment with anexpanding global workforce (among other factors) has turned theAmerican job market into an ongoing survival-of-the-fittestscenario where professionals have a clear choice: evolve theircareers or risk career extinction."
From Chapter One

In On the Origin of Species, Charles Darwin famouslyobserved that the beaks of each generation of Galapagos Islandfinches change to accommodate shifting food resources, allowing thebirds to survive by adapting their capabilities to the newenvironment. Today's business people should take note: in thepost-crisis economy, counting on traditional career strategiesspells professional extinction. But for those willing to adapt andtake their career fates in hand, there are tremendous opportunitiesahead.

In this breakthrough resource, career expert Nacie Carson sharesa set of five strategies, the "Finch Effect" (named in honor ofDarwin's avian inspirations), that helps professionals at any stageof their career to not only survive changes in the world of workbut to thrive on them:

  • Adopt a gig mindset: Stop waiting for the job market to "go backto normal" and instead reframe your perspective to createnew—and more interesting—career ladders.

  • Identify Your Professional Value: Isolate, differentiate, andleverage what makes you stand out from other professionals.

  • Cultivate Your Skills: Identify how to develop the skillscentral to your new professional brand to their highestpotential.

  • Nurture Your Social Network: Learn to craft, package, andcommunicate your adaptive professional brand through socialmedia—or learn to do it better.

  • Harness Your Entrepreneurial Energy: Build and employentrepreneurial skills andtactics to optimize your position in thenew world of work.

The Finch Effect is filled with the strategiesandinformation you need to earn big, achieve your potential, andremain at the top of thework food chain.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews on (beta) 19 reviews
11 of 11 people found the following review helpful
Inspiring, Specific and Helpful May 24 2012
By BostonLawyaGal - Published on
Format: Kindle Edition Verified Purchase
Finally! Someone has recognized that the world has changed dramatically and figured out a way to deal with it! The Great Recession has changed a lot more than our economy. The Finch Effect identifies and accepts the ways the American workplace has changed and identifies steps that people can take, not just to adapt, but to capitalize on these changes and carve out a more successful and fulfilling career.

There are three things about this book that really set it apart from others in the genre:

1. Specificity: this book is filled with specific, actionable suggestions and tips. So many career books speak only in the most general terms. As I read, I found myself slotting my personal attributes and career goals into the five steps.
2. Inspiration: Nacie has a wonderful voice. Never patronizing or defeatist, her realistic analysis of the changing job market and tips for adaptability challenge and inspire the reader.
3. Versatility: the steps and advice presented in The Finch Effect are applicable to all ages and career paths. The anecdotes and examples provided show how different people have utilized these ideas and taken action to improve their careers and quality of life. It doesn't matter if you're 20-something or 60-something; you can adapt like Darwin's finches!

I devoured this book. It doesn't present a pie in the sky view of career advancement. Rather, it is realistic, straightforward and actionable. I was energized and inspired when I finished.
6 of 6 people found the following review helpful
Thank you, FInch Effect! June 12 2012
By Leah - Published on
Format: Hardcover
Finally! An honest, straightforward and engaging book that tackles the biggest question of our time! As an individual who has spent years discerning careers versus passions, I was comforted by Carson's message of creative survival in the work place. Carson tells us not to wait as professionals and not to settle for what is expected. For years I thought there were only two options in careers: being overly idealistic and waiting for the dream job or settling for mediocrity. The Finch Effect, however, provides an approachable set of tools to tackle balancing today's economy with the career you envision and the life you desire.
4 of 4 people found the following review helpful
Helpful Information June 13 2012
By P. DiBenedetto - Published on
Format: Kindle Edition
Just finished The Finch Effect by Nacie Carson, and got some very helpful ideas out of it. I liked her thoughts on being more entrepreneurial and leveraging your social network.
2 of 2 people found the following review helpful
Great book! Get it today! Oct. 16 2012
By Drew A. Tewell - Published on
I just finished the book, The Finch Effect: The Five Strategies to Adapt and Thrive in Your Working Life, by Nacie Carson.

Let me start out by saying that this is the best book I've ever read on work and professional development related to your work in our current economy.

In The Finch Effect, Nacie shares with you five strategies to help you be successful in your professional life. From having the right mindset, to identifying and honing your professional brand, and then cultivating skills that line up with that brand. She also includes a chapter on social media and one on harnessing your entrepreneurial energy.


"In this unsettled, challenging time, when the applicant-to-job ratio hovers at 5:1, I would identify two kinds of professionals: those who are treading water (at best), waiting for the job market to recover from this latest recession, those who are advancing their careers and helping to shape the job market of tomorrow, in spite of the challenges."

Who should read this book?

If you are a young professional, recent college graduate, or soon to be college graduate, run don't walk to pick up your copy of this book. Also, if you are in your 30′s or 40′s, or are a more seasoned professional looking to learn how to be successful in the current economy, with all the changes that have and are continuing to take place, get this book today.

Drew Tewell, author of The Dream Job Program: Get the job you want.
1 of 1 people found the following review helpful
Great book for anyone interested in... Dec 14 2012
By Lisa Hamaker - Kaliday - Published on
Format: Hardcover Verified Purchase
being sure you connect to the right people in your work.

Ms. Carson has hit the nail on the head for creating my personal brand in this new era--taking the personal brand movement up a level (or two) by describing AND showing us how to create an "adaptable professional brand". As a consultant I really appreciate and can use her advice. I have been doing branding for years and still learned new ideas and tips. Well done.

Plus, anyone will benefit from this book, from college students to successful business executives. Enjoy!

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