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The Finch Effect: The Five Strategies to Adapt and Thrive in Your Working Life Hardcover – May 22 2012

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“Every chapter of this book is worth it, but the last chapter sets the whole thing ablaze. Read this.”
—Chris Brogan, president, Human Business Works; and bestselling author, Trust Agents and Social Media 101

“In this chaotic day and age, merely ‘adapting to change’ is woefully inadequate. In this powerful book, Carson gives us the keys to thriving and succeeding in this and all economies—and that beats adaptation any day.”
—Steve Farber, author, The Radical Leap Re-Energized

“If you fail to prepare, you prepare to fail. Nacie Carson’s The Finch Effect provides solid ideas and strategies on how to adapt your career in a new professional paradigm through both preparation and action.”
—Carol Roth, business strategist; New York Times bestselling author, The Entrepreneur Equation

“Unless you’ve been living in a cave with no access to the internet, you no doubt have witnessed our world being turned on its head. The business environment no longer favors people looking for security, loyalty, and certainly not a pension. The Finch Effect sheds light on what traits allow people to thrive in today’s economic environment, how to adapt these traits, and how to evolve faster to prepare for the next big shift!”
—John Haydon, founder, Inbound Zombie; author, Facebook Marketing for Dummies

“Nacie Carson brings a fresh mindset and solid experience to show us how to win again in times of vocational Darwinism and the ‘gig economy.’ Her ability to distill ideas and support them with situations and stories we all recognize makes The Finch Effect a crucial tool for taking back control of our businesses, our careers, and our lives.”
—Liz Strauss, social business strategist; author, Successful-Blog

From the Inside Flap

"The collision of chronically high unemployment with an expanding global workforce (among other factors) has turned the American job market into an ongoing survival-of-the-fittest scenario where professionals have a clear choice: evolve their careers or risk career extinction."
From Chapter One

In On the Origin of Species, Charles Darwin famously observed that the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: in the post-crisis economy, counting on traditional career strategies spells professional extinction. But for those willing to adapt and take their career fates in hand, there are tremendous opportunities ahead.

In this breakthrough resource, career expert Nacie Carson shares a set of five strategies, the "Finch Effect" (named in honor of Darwin's avian inspirations), that helps professionals at any stage of their career to not only survive changes in the world of work but to thrive on them:

  • Adopt a gig mindset: Stop waiting for the job market to "go back to normal" and instead reframe your perspective to create new—and more interesting—career ladders.

  • Identify Your Professional Value: Isolate, differentiate, and leverage what makes you stand out from other professionals.

  • Cultivate Your Skills: Identify how to develop the skills central to your new professional brand to their highest potential.

  • Nurture Your Social Network: Learn to craft, package, and communicate your adaptive professional brand through social media—or learn to do it better.

  • Harness Your Entrepreneurial Energy: Build and employ entrepreneurial skills andtactics to optimize your position in the new world of work.

The Finch Effect is filled with the strategiesand information you need to earn big, achieve your potential, and remain at the top of thework food chain.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews on (beta) 19 reviews
11 of 11 people found the following review helpful
Inspiring, Specific and Helpful May 24 2012
By BostonLawyaGal - Published on
Format: Kindle Edition Verified Purchase
Finally! Someone has recognized that the world has changed dramatically and figured out a way to deal with it! The Great Recession has changed a lot more than our economy. The Finch Effect identifies and accepts the ways the American workplace has changed and identifies steps that people can take, not just to adapt, but to capitalize on these changes and carve out a more successful and fulfilling career.

There are three things about this book that really set it apart from others in the genre:

1. Specificity: this book is filled with specific, actionable suggestions and tips. So many career books speak only in the most general terms. As I read, I found myself slotting my personal attributes and career goals into the five steps.
2. Inspiration: Nacie has a wonderful voice. Never patronizing or defeatist, her realistic analysis of the changing job market and tips for adaptability challenge and inspire the reader.
3. Versatility: the steps and advice presented in The Finch Effect are applicable to all ages and career paths. The anecdotes and examples provided show how different people have utilized these ideas and taken action to improve their careers and quality of life. It doesn't matter if you're 20-something or 60-something; you can adapt like Darwin's finches!

I devoured this book. It doesn't present a pie in the sky view of career advancement. Rather, it is realistic, straightforward and actionable. I was energized and inspired when I finished.
6 of 6 people found the following review helpful
Thank you, FInch Effect! June 12 2012
By Leah - Published on
Format: Hardcover
Finally! An honest, straightforward and engaging book that tackles the biggest question of our time! As an individual who has spent years discerning careers versus passions, I was comforted by Carson's message of creative survival in the work place. Carson tells us not to wait as professionals and not to settle for what is expected. For years I thought there were only two options in careers: being overly idealistic and waiting for the dream job or settling for mediocrity. The Finch Effect, however, provides an approachable set of tools to tackle balancing today's economy with the career you envision and the life you desire.
4 of 4 people found the following review helpful
Helpful Information June 13 2012
By P. DiBenedetto - Published on
Format: Kindle Edition
Just finished The Finch Effect by Nacie Carson, and got some very helpful ideas out of it. I liked her thoughts on being more entrepreneurial and leveraging your social network.
2 of 2 people found the following review helpful
Great book! Get it today! Oct. 16 2012
By Drew A. Tewell - Published on
I just finished the book, The Finch Effect: The Five Strategies to Adapt and Thrive in Your Working Life, by Nacie Carson.

Let me start out by saying that this is the best book I've ever read on work and professional development related to your work in our current economy.

In The Finch Effect, Nacie shares with you five strategies to help you be successful in your professional life. From having the right mindset, to identifying and honing your professional brand, and then cultivating skills that line up with that brand. She also includes a chapter on social media and one on harnessing your entrepreneurial energy.


"In this unsettled, challenging time, when the applicant-to-job ratio hovers at 5:1, I would identify two kinds of professionals: those who are treading water (at best), waiting for the job market to recover from this latest recession, those who are advancing their careers and helping to shape the job market of tomorrow, in spite of the challenges."

Who should read this book?

If you are a young professional, recent college graduate, or soon to be college graduate, run don't walk to pick up your copy of this book. Also, if you are in your 30′s or 40′s, or are a more seasoned professional looking to learn how to be successful in the current economy, with all the changes that have and are continuing to take place, get this book today.

Drew Tewell, author of The Dream Job Program: Get the job you want.
1 of 1 people found the following review helpful
Great book for anyone interested in... Dec 14 2012
By Lisa Hamaker - Kaliday - Published on
Format: Hardcover Verified Purchase
being sure you connect to the right people in your work.

Ms. Carson has hit the nail on the head for creating my personal brand in this new era--taking the personal brand movement up a level (or two) by describing AND showing us how to create an "adaptable professional brand". As a consultant I really appreciate and can use her advice. I have been doing branding for years and still learned new ideas and tips. Well done.

Plus, anyone will benefit from this book, from college students to successful business executives. Enjoy!

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