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“Every chapter of this book is worth it, but the lastchapter sets the whole thing ablaze. Read this.”
—Chris Brogan, president, Human Business Works; andbestselling author, Trust Agents and Social Media101
“In this chaotic day and age, merely ‘adapting tochange’ is woefully inadequate. In this powerful book, Carsongives us the keys to thriving and succeeding in this and alleconomies—and that beats adaptation any day.”
—Steve Farber, author, The Radical LeapRe-Energized
“If you fail to prepare, you prepare to fail. NacieCarson’s The Finch Effect provides solid ideas andstrategies on how to adapt your career in a new professionalparadigm through both preparation and action.”
—Carol Roth, business strategist; New York Timesbestselling author, The Entrepreneur Equation
“Unless you’ve been living in a cave with no accessto the internet, you no doubt have witnessed our world being turnedon its head. The business environment no longer favors peoplelooking for security, loyalty, and certainly not a pension. TheFinch Effect sheds light on what traits allow people to thrivein today’s economic environment, how to adapt these traits,and how to evolve faster to prepare for the next bigshift!”
—John Haydon, founder, Inbound Zombie; author, FacebookMarketing for Dummies
“Nacie Carson brings a fresh mindset and solid experienceto show us how to win again in times of vocational Darwinism andthe ‘gig economy.’ Her ability to distill ideas andsupport them with situations and stories we all recognize makesThe Finch Effect a crucial tool for taking back control ofour businesses, our careers, and our lives.”
—Liz Strauss, social business strategist; author,Successful-Blog
"The collision of chronically high unemployment with anexpanding global workforce (among other factors) has turned theAmerican job market into an ongoing survival-of-the-fittestscenario where professionals have a clear choice: evolve theircareers or risk career extinction."
—From Chapter One
In On the Origin of Species, Charles Darwin famouslyobserved that the beaks of each generation of Galapagos Islandfinches change to accommodate shifting food resources, allowing thebirds to survive by adapting their capabilities to the newenvironment. Today's business people should take note: in thepost-crisis economy, counting on traditional career strategiesspells professional extinction. But for those willing to adapt andtake their career fates in hand, there are tremendous opportunitiesahead.
In this breakthrough resource, career expert Nacie Carson sharesa set of five strategies, the "Finch Effect" (named in honor ofDarwin's avian inspirations), that helps professionals at any stageof their career to not only survive changes in the world of workbut to thrive on them:
Adopt a gig mindset: Stop waiting for the job market to "go backto normal" and instead reframe your perspective to createnew—and more interesting—career ladders.
Identify Your Professional Value: Isolate, differentiate, andleverage what makes you stand out from other professionals.
Cultivate Your Skills: Identify how to develop the skillscentral to your new professional brand to their highestpotential.
Nurture Your Social Network: Learn to craft, package, andcommunicate your adaptive professional brand through socialmedia—or learn to do it better.
Harness Your Entrepreneurial Energy: Build and employentrepreneurial skills andtactics to optimize your position in thenew world of work.
The Finch Effect is filled with the strategiesandinformation you need to earn big, achieve your potential, andremain at the top of thework food chain.