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The Folly of Fools: The Logic of Deceit and Self-Deception in Human Life [Hardcover]

Robert Trivers
5.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

Oct 25 2011
A <I>New York Times</I> Notable Book of 2012 <BR>Whether it's in a cockpit at takeoff or the planning of an offensive war, a romantic relationship or a dispute at the office, there are many opportunities to lie and self-deceive - but deceit and self-deception carry the costs of being alienated from reality and can lead to disaster. So why does deception play such a prominent role in our everyday lives? In short, why do we deceive?<BR> In his bold new work, prominent biological theorist Robert Trivers unflinchingly argues that self-deception evolved in the service of deceit - the better to fool others. We do it for biological reasons - in order to help us survive and procreate. From viruses mimicking host behavior to humans misremembering (sometimes intentionally) the details of a quarrel, science has proven that the deceptive one can always outwit the masses. But we undertake this deception at our own peril. <p>Trivers has written an ambitious investigation into the evolutionary logic of lying and the costs of leaving it unchecked.</p>

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Kirkus Reviews (starred)
“Self-deception has long been a dark, opaque side of our behavior, but the author brings a bright flashlight to his investigation of why we alter information to reach a falsehood…. Trivers examines our biases and rationalizations, denials and projections, misrepresentation and manipulations, and his writing is comfortable and suasive, resulting from his familiarity and command of the subject’s broad application and investigative history…. A gripping inquiry. Trivers is informal but highly knowledgeable, provocative, brightly humorous and inviting.”

Library Journal
“Looking at self-deception in broader areas like war, religion, false historical narratives, and even plane crashes, Trivers presents a convincing argument for why this type of dishonesty is as harmful to the individual as it is to society as a whole…. This provocative book examines an often unexamined subject, but one with which all readers are familiar. Recommended for professional social scientists as well as readers of popular science.”
 
Richard Wrangham, Professor of Biological Anthropology, Harvard University, and author of Catching Fire: How Cooking Made Us Human
“The problem of why natural selection favors self-deception is as poorly understood as it is riveting. Robert Trivers uses examples from insects to international relations to guide us to the fundamental logic. The result is a startlingly original and important book that should start a global conversation on a topic of both scholarly and personal interest.”
 
Richard Dawkins, emeritus Professor of the Public Understanding of Science, University of Oxford, and author of The Greatest Show on Earth
“This is a remarkable book, by a uniquely brilliant scientist. Robert Trivers has a track record of producing highly original ideas, which have gone on to stimulate much research. His Darwinian theory of self-deception is arguably his most provocative and interesting idea so far. The book is enlivened by Trivers’ candid personal style, and is a pleasure to read. Strongly recommended.”
 
Frans de Waal, C. H. Candler Professor, Emory University, and author of Our Inner Ape and The Age of Empathy
“Here a topic very few people think about, perhaps because the degree to which self-deception permeates our lives is itself subject to powerful denials. Robert Trivers, one of the brightest minds in evolutionary biology, leaves us little escape, however. No denying: an eye-opening read.”
 
William von Hippel, Professor of Psychology, University of Queensland
“Great books contain important new ideas, and this book is no exception. What makes Trivers’ book unusual even among great books is the density of new ideas. Like other great popular press books in science, this book advances an important new idea in an entertaining and accessible manner. This book goes beyond that, however, by providing dozens of new hypotheses for those of us who have been laboring in this field for the last twenty years. In that sense, this book is not just exporting science to the lay public, but is also an important piece of scholarship.”
 
David Haig, Professor of Biology, Harvard University
“This is an enjoyable, thought-provoking book on how our mind systematically creates distorted perceptions of reality and how these distort our presentation of self to others. I believe the book is an important contribution to psychology and social science more generally and will undoubtedly stimulate debate on these important questions.”

Publishers Weekly
“[A] spirited, provocative exploration of the evolutionary logic of deceit and self-deception…. Stimulating…Trivers’s study provides an energetic exploration of a perplexing human trait.”

BBC Focus
“By Trivers’s own admission, many of these ideas are speculative. But even if he does suffer from over-confidence—a type of self-deception more common in males—the admirable breadth, clarity and ambition of the result more than vindicate nature’s creation of the blind spot.”
 
The Guardian (UK)
“After forty years of research Trivers wrote [The Folly of Fools] against the backdrop of a global economic meltdown caused by self-deceived, over-confident egoists grossly out of touch with reality, and when he explains how the human male drive for power and control correlates with ignorance and self-delusion, your blood runs cold…. [The Folly of Fools] is an exhilarating read: the intertwined issues of deceit and self-deception are infinite, involving positive and negative outcomes for the fool and the fooled—roles that can reverse and revert without your even knowing.”

Discover
“Weaving together examples from biology, psychology, history, and immunology, evolutionary theorist Robert Trivers argues that we deceive ourselves in order to better deceive others, and do so in order to survive, procreate, and generally get ahead…. [A] thoroughly researched, thought-provoking read.”

Nature
“[A] provocative and wide-ranging book…. Trivers touches on wide-ranging issues: the role of evolutionary biology in the social sciences; the placebo effect; lie detectors; genocide; the scientific method. But he conveys a powerful and focused message: if we can learn to recognize and fight our own self-deception, we can avoid negative consequences at levels from the individual to the national, and live better lives.”
 
Scientific American, Guilty Planet blog
“Trivers is one of the greatest thinkers of our time…. Folly of Fools takes a refreshingly critical look at human behavior…. To fix some of the world’s follies, we should lower the shield and better understand deception and our own self-deception by absorbing the wisdom, risky ideas, and generous admissions of his own foolishness in Robert Trivers’ Folly of Fools. The truth can hurt, but deceit can, too.”
 
Tyler Cowen, Marginal Revolution blog
“Brilliant, insightful, with occasional lapses of taste, quintessential Trivers, now the go-to book on its topic, recommended.”
 
Kai Kupferschmidt, Science
“[Trivers is] an immensely original thinker in biology. His strength has been to see conflict where other people see only harmony…. Whereas others see optimism and self-deception as a defensive strategy to stay sane and happy in a harsh world, he sees it as a psychological attack mechanism, ‘fooling yourself to better fool others,’ he says.”
 
The Economist
“In The Folly of Fools Robert Trivers…explains that the most effectively devious people are often unaware of their deceit. Self-deception makes it easier to manipulate others to get ahead. Particularly intelligent people can be especially good at deceiving themselves. Mining research in biology, neurophysiology, immunology and psychology, Mr. Trivers delivers a swift tour of the links between deception and evolutionary progress.”
 
Psychology Today
“Read this if…You’re hungry for assumption-challenging explanations for your everyday behavior. Well-articulated and convincing, Trivers’s theory draws on group dynamics, neuroscience, and even immunology to explain why we’re all liars. Ultimately, he concludes that we’re best off sensing—and telling—the truth whenever possible.”
 
Salon
“[Trivers] probably knows more about the mechanics and meaning of deception than almost anyone else in the world, and his new book, The Folly of Fools, covers pretty much anything you’d want to know about the topic…. Expansive, smart and deep, the book—a relentlessly fascinating and entertaining read—will utterly change the way you think about lying.”
 
David P. Barash, Evolutionary Psychology
“[I]t would be folly indeed to ignore the book’s scientific insights, its provocative suggestions, and—perhaps most of all—the sheer intellectual delight in reading something that is so cogent, so relevant to one’s own daily life, and, it must be said, so damned obvious … once a genius like Robert Trivers points it out! (Please note: I don’t use the ‘g-word’ often, or lightly.)”
 
Seattle Times
“If we can convince ourselves that we are stronger, smarter, more skillful, more ethical or better drivers than others, we’re a long way toward convincing other people too. This fundamental insight frames Trivers’ wide-ranging exploration of deceit and self-deception in the human and animal worlds…. Believing you can achieve some goal – climbing a mountain, getting a new job, rebuilding an engine – can give you the incentive to actually work at it. The trick, of course, is to not slide into overconfidence or blithely deny unpleasant facts – behaviors which, as Trivers shows time and again, almost always precede disaster.”

Boston Globe
“Trivers’s knowledge of a range of disparate subjects is impressive…. Zooming in from the evolution of group interaction to the adaptations of neurology, Trivers writes i...

About the Author

Robert L. Trivers is a Professor of Anthropology and Biological Sciences at Rutgers University. He won the Crafoord Prize in Biosciences in 2007 for his fundamental analysis of social evolution, conflict, and cooperation. He lives in New Brunswick, New Jersey.

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3 of 3 people found the following review helpful
5.0 out of 5 stars 21st-century Erasmus of Rotterdam April 13 2012
By Anastasia Prozorova TOP 1000 REVIEWER
Format:Hardcover|Amazon Verified Purchase
"The Folly of Fools" is a modern version of the Renaissance work by Erasmus of Rotterdam, "In Praise of Folly". However, instead of re-examining Christian values, Robert Trivers goes to the very cell of the living creatures (humans, animals, insects, plants, viruses, and bacteria). Like, Erasmus of Rotterdam, Robert Trivers tries to rationalize the existence of deceit and self-deception in human life. The theory of "The Folly of Fools" is that we deceive ourselves the better to deceive others. And this strategy, according to the author, is based on our natural instincts, such as self-preservation and reproductive success...

What I really liked about the book is its often very intimate and frank tone. As a true scientist, the author is dedicated to minimize if not eliminate falsehood as much as possible, but many questions remain. For example, why should we do anything about deception if, although often dangerous, it's just "natural"? I am particularly interested in finding out true motivations of humanitarian missions and self-sacrifice in relation to self-deception and deception. Are people helping/saving others to merely reassure their dominant position in relation to the victims of crimes or is there something else to it? While the motivation of victim's acceptance and even embracing of torture is understandable as a self-preservation mechanism to minimize the conflict, according to Robert Trivers, the motivations of humanitarian missions and self-sacrifice are not as clear cut...

"The Folly of Fools" is a book of many great ideas in need of being researched further. And most of all, the book will serve you as an inspiration to rediscover yourself in a whole new way. It was a pleasure to read.
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Amazon.com: 2.6 out of 5 stars  41 reviews
81 of 85 people found the following review helpful
2.0 out of 5 stars Rambling treatment by a great scholar Jan 7 2012
By JJ vd Weele - Published on Amazon.com
Format:Hardcover
I am a researcher in behavioral economics working on self-deception (among other things), and so I was excited to find that this most eminent socio-biologist had applied himself to the topic at book length. My disappointment after reading this book is well summarized by Trivers himself, who writes in the conclusion: "I have noticed that the standards regarding my own arguments I am willing to push forward has dropped" (p.322).

The main thesis of the book is that self-deception helps people to deceive others. The evolutionary benefit of being better at deception outweighs the costs associated with having a biased conception of reality. To support this thesis, Trivers draws from neurology, biology, psychology and history. Some of the material is interesting, exciting and funny, and the range of ideas and applications is impressive. Naturally, Trivers is at his best when he describes stories of deception in the animal kingdom, and outlines links between self-deception and genetics.

Unfortunately, almost 400 pages do not add up to a convincing thesis. Rather, the book is a loosely organized collection of hypotheses, experimental descriptions, anecdotes, accusations and political rants. The further one progresses through the book, the more the author is distracted by half-irrelevant anecdotes that often involve episodes from his own sex life and have only a foggy connection to self-deception. More problematic even is that Trivers intersperses factual statements with his own (political) opinions throughout the book, implicitly or explicitly calling his opponents self-deceivers. Although I happen to agree with him more often than not, it undermines his scientific aims. In addition, I find some of his accusations against social scientists rather bizarre.*

Self-deception is a tricky object of study. We often cannot know whether something is truly self-deception, because we do not know whether people really believe what they say, and what information they started out with. Therefore, any theory of self-deception will need a subtle empirical argument. In my view, other recent books on self-deception (especially Stanley Cohen's "States of Denial" and Cordelia Fine's "A Mind of its Own", none of them cited by Trivers) do a better job at organizing the available evidence. Trivers has added an interesting evolutionary argument to the discussion, but a convincing test is still in the future.

* For example, Trivers claims that economists "tend to be blind to the possibility that unrestrained pursuit of personal utility can have disastrous effects on group benefit", even though exactly this tension is the core issue in many disciplines in economics, like (behavioral) game theory, social choice and political economy. His dismissal of social psychology also rings somewhat hollow after quoting extensively from this discipline in earlier sections.
21 of 25 people found the following review helpful
5.0 out of 5 stars A must read for all thinking people Dec 18 2011
By lawyercpa - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
I bought the book because I caught, by chance, an interview with the author. It is well written and really touches on a lot of topics that I had figured were off limits in the publishing field. But it does point out how people tend to deceive themselves as much as being deceived and why. It is rich in presentation and not some bland technical tome. I have so many book markers in place, it is almost like I will have to read the whole book when I go back and do so. I will keep it handy as a constant reminder of how easy it is to blind yourself from the truth at all levels.

BTW, this is my first review of a book since I am new to this forum.
58 of 74 people found the following review helpful
5.0 out of 5 stars A renegade genius, a tonic for our times Dec 12 2011
By Graham H. Seibert - Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
Occasionally you come across a polymath, somebody who has done everything in his life and seems to have done it well. One of my favorites of the genre is Richard Feynman, the nuclear physicist. Also the samba bandleader, Romeo among the airlines stewardesses of Rio, and the investigator of the Challenger disaster. He is a guy who was so talented that he could do anything he wanted in life, and he chose among things that interested him. No surprise that Robert Trivers, who has kind of done the same thing, cites Feynmann as a hero. Trivers started out wanting to become a theoretical mathematician, but burned himself out - had a nervous breakdown, he spun through the fields of psychology, anthropology, and a couple of others sparking new ideas that were so radical it took a couple of decades for them to take root. He coincidentally became a buddy of Black Panther Huey Newton, married a couple of Jamaican women, and fathered a spate of kids. Off the map unpredictable.

One of the things he did along the way was to attract the attention of the leading intellects of his age. For better and worse - Trivers is not a bland personality. He made solid enemies out of Richard Lewontin and Stephen J Gould, the reigning Marxists of his era at Harvard, and he steadfastly opposed their politically driven beliefs about man, the so-called Standard Social Science Model, which posits that all people are born with equal abilities, and it is only culture that makes us different, and the thesis of group rather than individual selection as an evolutionary mechanism.

He developed friendships, or at least alliances, with the leaders of the sociobiology movement: its founder, EO Wilson, and Steven Pinker, Richard Dawkins, Daniel Dennett. This group has won the day intellectually, though the Marxist/leftist cadres which still largely dominate our universities despise their findings and do their best to simply ignore the science. Trivers in turn richly despises them.

The point of disagreement is a matter of the very definition of science. Starting with Francis Bacon, the principle of science has been reproducible results. You do an experiment, you describe your theory - what you expect to prove, your experimental technique, your measurements, and your conclusions. The idea is that you lay everything out for the whole world to see, so that they can challenge your findings by critiquing your technique and the reproducibility of your observations.

Several so-called sciences - economics, psychiatry, and cultural anthropology, to name three the Trivers assails with gusto, are not built on any such solid foundation. Psychoanalysis is built on clinical notes and surmises by Sigmund Freud. In other words, his theories of penis envy and anal retention are purely creations of his own imagination based on clinical notes of his patients in Vienna. He didn't do any rigorous data collection, statistical analysis, and certainly didn't have any biological foundations for the theory for what he came up with. Instead, Freud used his dominant personality to dictate a dogma which reigned for the best part of the century. Trevor's notes that sciences which flourish are usually built on solid foundations; sciences likes psychoanalysis, which have no more foundation than Scientology, tend to wither away over time. Trivers doesn't mention it, but Marx' "scientific socialism" certainly falls into this category as well.

Trivers is harsh on the self-deception among people in authority, who suppress facts that they perceive to be inimical bowl to their own ends. He observes that such self-deception can be incredibly expensive. A few trillion, for example, in the most recent Iraq war. The people who got the US and Britain into that war neglected the intelligence to the effect that Saddam really wasn't a threat, Saddam wasn't allied with Al Qaeda, and they underestimated the amount of manpower that it would take to win the war. It was telling that prominent military figures such as Eric Shinseki and Colin Powell refused to support him. The utter absence of a plan for occupation once Baghdad fell was nothing more than willful ignorance. Because there could not be a meaningful plan, they simply went forward with no plan at all for the most part. The people who had been charged with developing such a plan were systematically isolated from the decision-makers, and their work ignored. Trivers documents the same willful ignorance in NASA, the air transport industry, and in economics. He faults the economists for having theories of human behavior, especially the notion that our behavior is rational, which are not empirically grounded in evolutionary biology or a close observation of how humans actually work. He echoes Norman Finkelstein's unpopular, but difficult to refute, assertions about Israel's denial of the reality the their country was rather fully occupied by Arabs when they took it over, and of their ongoing harsh measures to control the land they captured and continue, with strong support from the US, to possess.

As a young man Trivers opposed the theory of group evolution, saying the common sense requires that evolution be a matter of selection of individuals. Such traits as altruism, which favored groups, would have to be beneficial to individuals. Certainly deceit, the organizing theme of this book, is as well something that favors individuals. Trivers also posited that each individual has its own interests, and it particular, within a family the father, mother, and children may have interests which conflict with one another. Specifically, the father's reproductive success may be enhanced by philandering, which doesn't help his wife. A child's reproductive success is enhanced by commandeering his parents full resources, whereas the parents' reproductive success will be maximized by sharing their attention among several offspring.

Trivers predictably goes on to the deceit which is involved in religion, the fables which underlie any system of belief. He would do well to take on atheism as well, inasmuch as militant atheism usually depends just as much as religion on a number of a prioris. And it is more deadly - explicitly atheist governments such as the Communists, and others which had no more interest in religion than to exploit it, such as Nazism, Japanese imperialism, the World War I powers and the Napoleonic Empire, caused more bloodshed than purportedly Christian governments ever did.

I would advocate that Trivers investigate the hypothesis that self deceit is essential for propagating our species. My premise is that having children in any modern society is a fundamentally absurd proposition: they do not generally benefit parents. They are an immense sink for resources: food, clothes, education, entertainment and so on. They cannot be counted on to contribute economically when they grow up, and because they did not have much societal or cultural pressure to do so, they all too seldom even express gratitude.

The self deceit of religion, that having children is God's will, may be required if we are going to perpetuate ourselves. No other species is as successful as ours at curbing its fertility. Even in classical times we had enlarged our perspective on sex from being primarily a process for procreation to being a recreation and a vehicle for displaying status. In modern times we have almost completed the transition. Playboy and Cosmo celebrate sex for its own sake, everybody insists that whether or not the aim is procreation, the sex has to be great, and increasing population has few supporters in secular society. Birth control and abortion have been almost perfected. Recoiling from such horrors as the USSR's "Mother Heroines" who bore ten children as cannon fodder, and the Nazis offered a "Mother's Cross of Honor," few governments in our times offer incentives great enough to put much more than a dent in the tremendous costs of raising children. If we are to survive, it will be on the strength of self-deception, chiefly of a religious nature.

I'll close in observing that no matter who you are, Trivers has something to say which you may find disagreeable. He is smart enough that you should at least think about it. He might have a point, and could change some of your views.
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