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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing [Paperback]

Lon Safko

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Book Description

Sept. 25 2012

Turbocharge your marketing efforts with the powerful FUSE! strategy

The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money.

Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues.

Praise for the The Fusion Marketing Bible

“As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.”
—Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs

“Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!”
—Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business

“Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.”
—Erik Qualman, bestselling author of Socialnomics and Digital Leader

Includes 21 videos accessible through QR codes

Product Details

  • Paperback: 256 pages
  • Publisher: McGraw-Hill; 1 edition (Sept. 25 2012)
  • Language: English
  • ISBN-10: 0071801138
  • ISBN-13: 978-0071801133
  • Product Dimensions: 15.5 x 1.5 x 23.1 cm
  • Shipping Weight: 363 g
  • Amazon Bestsellers Rank: #742,178 in Books (See Top 100 in Books)

Product Description


“Social business/media offer the seminal leap forward by allowing businesses not only to have a two-way conversation with their customers and stakeholders, but also to utilize data generated through such conversations to make forward-facing marketing decisions based on predictive analytics of one form or another. Safko approaches this complex construct by building an elegantly simple model to use as a framework in this new marketing universe. He also presents concrete steps to implement a fusion marketing strategy. The text is admirably concise and easy to read with a minimum of jargon. Readers can use their cell phones to scan the copious QR codes to access videos and other resources that provide examples and cases that amplify the text. A fine introduction to this new age of marketing. Highly Recommended. Marketing collections at all levels.” (Choice)

About the Author

Lon Safko is the author of the bestselling book The Social Media Bible and the founder of 14 companies. He invented the “first computer to save a human life,” as coined by Steve Jobs at Apple, holds three patents for Three- Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews on (beta) 4.6 out of 5 stars  18 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars The Unequivocal Marketing Book March 5 2013
By Philippe Matthews - Published on
Not only have I read The Fusion Marketing Bible by Lon Safko, I loved the book so much that I requested to interview Lon and have him on my radio show!

This is the only marketing book that I follow and design my entire online/offline marketing strategy.

The techniques offered by Safko in this book is revolutionary and will not only change the way you think and do marketing, but it will yield instant results and feedback that for the small business owner could not afford to do.

If you are serious about being competitive in today's evermore crowded internet market, Fusion Bible should be the second bible you have by your night stand!
1 of 1 people found the following review helpful
5.0 out of 5 stars Good for students March 15 2013
By EmpowerUs Joe - Published on
Format:Paperback|Verified Purchase
I'm actually studying how to implement this idea for my own companies, and for other companies that I consult for, with Lon's Fusion Marketing Academy. So far it's given me a lot of good insight as to how I don't need to spend a lot of money to market things. I think that is the essence of the strategy of Fusion Marketing. The reality is that with social media, people want to talk to you, as a brand owner or company manager, so this book helps with what seems like an overwhelming task.

I have the Kindle version, and I bought the paperback locally. The paperback is a decent sized book, easier to manage than the Social Media Bible, for sure!
5.0 out of 5 stars This book is a godsend! Oct. 9 2014
By Higher Self Workshops (Consignment) - Published on
This book is about marketing strategies along with how to use social media to reach clients. The landscape of social media is daunting to the majority of society. Yes, you have the younger generation who understands the ins and outs and this book would not be for them. It is for those of us still in the workforce who did not have the privilege of learning this information in school and even then the information would more than likely be obsolete.

Lon Safko has distilled an incredible amount of information which saves time and money. So for me this book is a godsend!

- Cody Horton PhD - Author of The Secret Matrix of Persuasion and Consciously Creating Wealth.
5.0 out of 5 stars Great Concepts - Opens Your Mind Aug. 11 2013
By David Johnson - Published on
Format:Kindle Edition|Verified Purchase
I bought the Fusion Marketing Bible after seeing Lon speak at a conference for the automotive industry last year. Having read The Social Media Bible I knew I was in for a treat... I was right!

Much like the name states The Fusion Marketing Bible is all about fusing Traditional, Social and Digital Marketing. Too many times we look at each as a silo unto itself when in fact each can multiply the effects of the other, in other words fusion marketing makes 1+1+1=6.

I highly recommend that you not only read this book but digest it, take notes and then take action on what you've learned, your bottom line will thank you.
5.0 out of 5 stars Tipping Point For Marketers Aug. 8 2013
By Queen Yee - Published on
As a conventional marketer who always strive to revamp the way I do things to remain in this ever dynamically changing market place, coming across Lon, and now owning his power-packed books The Fusion Marketing Bible, plus Social Medial Bible, indeed, have been tipping points in my life as a marketer. I am very inspired by all the practical knowledge and experiences shared by Lon of his real-life fusion marketing successes written in this book. It's easy to read through, and every sentences was coined in a way that made me feel, having Lon speaking live in front of me. I highly recommend this book, The Fusion Marketing Bible for anyone, not just a marketer, and his other hit book, which is charting the top of best seller list, The Social Media Bible. I bought another set, one each of Lon's two best selling books as gifts to my wonderful boss, whom, who was the person who had given me the budget to attend Lon's workshop in person. I believe in the spirit of sharing knowledge, emulating what Lon is doing generously, Thanks Lon! Thanks Fusion Marketing Bible!.