Although I nearly choked on the price tag, I needed this text for a class, so I bought it. I believe it to be over-priced. That said, if you need this book for a class, cost less relevant to your purchasing decision.
Therefore, I shall focus on the general merit of the textbook, regardless of price. It has several good points:
1. It uses tried-and-true methods of "teaching". Bold keywords with definitions highlighted in margins, frequent visual aids, real world examples illustrating business principles thoughout the text, etc. It repeats key concepts frequently enough to help ensure retention.
2. The language chosen is fairly accessible. While it is not particularly witty, it nevertheless, is a well-paced read, and I did not find myself bogged down re-reading sections over and over trying to understand.
3. It has a neat section: "Concepts to use now." Recognizing you may forget what you just learned between taking the class and being able to apply it in the real world, the book recommends a bunch of experiential learning activities to allow you to practice and cement the material. (If you are an instructor, this will surely be an attractive feature, allowing you to use the book's own lesson plans and assignments.)
4. The book really does cover the BASICS, and builds from there. It defines what a business is, what economics is, what a manager does, etc. In theory, someone who has never set foot in an office or a store could understand how business works beginning with this text. HOWEVER, I am taking this class after having a decade of business experience, and I believe that if I had not been previously exposed to some of these concepts, I would really struggle with full understanding and retention.