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“A. G. Lafley has made Procter & Gamble great again.”
“Of all the firms on the 2007 ranking of the ‘World’s Most Innovative Companies,’ few are more closely associated with today’s innovation zeitgeist than . . . Procter & Gamble . . . now famous for its open approach to innovation.”
“Lafley brought a whole lot of creativity and rigor to P&G’s innovation process.” —Fortune magazine
“A. G. Lafley has reenergized a venerable giant . . . with a style and energy that will be the subject of business school cases for years to come.” —Chief Executive magazine
“The proof of Lafley’s approach is plain enough. . . . P&G has not only doubled the number of new products . . . but also more than doubled its portfolio of billion-dollar brands and its stock price.”
—U.S. News & World Report
“Ram Charan is the most influential consultant alive.”
“Ram has this rare ability to distill meaningful frommeaningless.”
“Among the world’s most sought after CEO advisers.”
“Ram Charan is my ‘secret weapon’ . . . constantly providing depth to issues, not just answers.”
—Ivan Seidenberg, chairman and CEO of Verizon Communications
“Ram Charan knows more about corporate America than anyone.”
—Dick Harrington, CEO of The Thomson Corporation
A. G. LAFLEY is the chairman and CEO of P&G, which is consistently recognized as one of the most admired companies in the world and a great developer of business leaders. A.G. was named CEO of the year in 2006 by Chief Executive magazine and serves on the boards of GE and Dell. His first opportunity to manage a business came when he was in the Navy and in charge of retail and services businesses for ten thousand Navy and Marine Corps people and their families. After the Navy he went to Harvard Business School, and then joined P&G following graduation. He started as a brand assistant for Joy in 1977 and was appointed CEO in June of 2000.
RAM CHARAN is the coauthor of the bestseller Execution and the author of What the CEO Wants You to Know, Know-How, and many other books. Dr. Charan grew up in India, where he first learned the art and science of business in his family’s shoe shop. After earning his M.B.A. and D.B.A. from Harvard Business School, he taught for a number of years at both Harvard and Northwestern. He now advises the leaders and boards of companies around the world, including GE, DuPont, Nokia, Verizon, and the Thomson Corporation. What people around the world proclaim are Ram’s practicality and the value he provides in helping them solve business problems. For more information on Ram Charan and his work, visit www.ram-charan.com.