The Globalization of Tourism and Hospitality: A Strategic Perspective Hardcover – Jun 2001
|New from||Used from|
To get the free app, enter your e-mail address or mobile phone number.
The concept of the Tourism Area Life Cycle or TALC (the idea that there is a fixed pattern in the fortunes of tourist destinations: they're born, they grow, they mature, they stagnate and then they die) first surfaced in 1980, in an obscure Canadian geography journal. Since then, it has become the most written about topic in academic tourism, but only in journals. This will be the first, comprehensive, book-length treatment of the subject, written in such a way that students on tourism courses wil no longer have to spend hours searching for the relevant articles. This book will tell them everything they need to know, and will set out strategic reasons why the TALC need not be as fatalistic as it sounds.
From the Publisher
This is an innovative textbook that provides a fresh insight into the strategic rationale behind the globalisation of the tourism and hospitality industry. The book draws on the unique academic background of three authors from different regions of the world, to give a truly international perspective on the issues involved.
*All chapters feature clear overviews and summaries of the material covered
*Active learning is encouraged throughout the text
*The industry is considered on a worldwide basis
*Full of detailed and up-to-date case study material
*References for further reading at the end of each chapter
*Includes data from private research reports, which are not widely available
The Globalisation of Tourism and Hospitality should be essential reading for all tourism and hospitality students in the final two years of their undergraduate course, as well as for Masters and MBA programmes. It is also a useful reference source for managers and industry consultants.