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The Goal
 
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The Goal [Paperback]

Eliyahu M. Goldratt , Jeff Cox
4.4 out of 5 stars  See all reviews (13 customer reviews)

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Paperback, Oct 19 1989 --  
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Product Description

From Library Journal

Alex Rogo manages a failing manufacturing plant, and his marriage is on shaky ground due to his long work hours. When his district manager tells him that profits must increase or the plant will be closed, Alex realizes he needs help. He turns to Jonah, a former professor, whom Alex discovers is now a management consultant (although Jonah's field is physics). With the help of the enigmatic Jonah and the plant staff, Alex turns the plant around while at the same time abandoning many management principles he previously thought were ironclad. This multivoiced presentation is lively and interesting and offers food for thought for managers in any field. The performances are natural and unaffected, with sound effects to enhance the illusion of reality. Although it is a novel, this title is more appropriate for business collections.
- Melody A. Moxley, Rowan P.L., Salisbury, N.C.
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Book Description

This second edition of the thriller-style story of Alex Rogo's fight to save his plant has an extra 10 chapters which bring the story forward to describe Alex's transition from Plant Manager to Divisional Manager. It incorporates the business principles of the author's Theory of Constraints (TOC). --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

13 Reviews
5 star:
 (10)
4 star:
 (1)
3 star:    (0)
2 star:
 (1)
1 star:
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Average Customer Review
4.4 out of 5 stars (13 customer reviews)
 
 
 
 
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5.0 out of 5 stars A Process of Ongoing Improvment in Business and Life!, Jan 22 2004
By A Customer
After picking up The Goal I was impressed with the way it was written. Reading a business book in a narrative format was something I did not expect to see. The narrative format helped to grab my attention and keeping it through the book. It is no wonder that is has sold over a million copies. I have since recommended this book to both family and friends not just as a book about business but it can help in every aspect of life. My manager friends who have started the book say that the approach to keep it away from the traditional business snooze books is great. I loved the fact that he was able to let the reader figure out what Jonah (an oracle like figure) meant before Alex got it. I felt it did take Alex a long time to understand and it did seem there was some basic changes in his plant that the untrained eye could see but over all I have nothing but praise for this book. If it weren't for the fact that Jonah did arrive at the plant it could have almost been thought of that Jonah was the subconscious of Alex Rogo and he had the answers all along. I felt that The Goal did a great job leaving an open ended question, showing that yes, indeed life is a process of on going improvement.
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5.0 out of 5 stars A turning point for my business, Oct 8 2000
By 
Miguel Fco. Escobar H (Mexico City D.F. Mexico) - See all my reviews
This review is from: Goal (Audio Cassette)
This book seemed like the thing I had been waiting for for so long. All other business books I've read pale in comparison, they are just small patches to a big problem. Goldratt made my brothers and I rethink the way we have been running our small family business and we are now heading on a new direction under TOC. Highly, highly recommended.
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5.0 out of 5 stars Breaking down the walls of Cost Accounting, Feb 3 2000
By A Customer
This review is from: Goal (Audio Cassette)
Although this book is intended as a lesson for operations managers, the concepts taught proved invaluable to me as a Controller. The Goal teaches us that conventional cost accounting measurements are not a true indicator of the success or failure of a plant. Moreover, they can actually hinder improvements and rational decision making. The book teaches us to break out of the mold we have been stuck in for so long. Getting it on audio tapes was a plus, as it was a much more productive way to spend my drive home. To any accountant who has not read this book DO SO NOW, for your plant's sake!
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 Go to Amazon.com to see all 15 reviews  4.6 out of 5 stars 
 
 
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