It seems that everyone has a different opinion of what constitutes the best tarot deck, but the Golden Rider fills the bill for me.
In choosing my deck, I spent many hours peering over images on the internet. In doing so, I developed my own criteria for a good deck...
1) Images based on the Rider-Waite tarot, since many tarot texts are based on these.
2) Simplified images and colors, so my aging eyes won't have so much trouble focusing in on the details.
3) Card backs that look the same upside-down or right-side-up, so it's not obvious if the card is reversed.
The Golden Rider fulfills all the criteria and gets my vote for the best of them. While some people want the traditional coloring of other Rider-Waite clones, I vastly prefer the Golden Rider because the images are easier to look at.
I don't put much stake in the publisher's claim that the Golden Rider uses colors that trigger an intuitive response. For me, the reaction feels as if it's based more on my esthetic sense.
I do have to say, though, that a tarot deck decision is highly personal, so my advice to anyone looking to buy is to find the deck that speaks to you most with the greatest clarity. That takes looking at a lot of decks, and perhaps discarding the preferences of other reviewers.
Good luck finding the deck that works for you!