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The New Google SEO (Search Engine Optimization): What You Need To Be Successful with Google Panda and Penguin
 
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The New Google SEO (Search Engine Optimization): What You Need To Be Successful with Google Panda and Penguin [Kindle Edition]

Kathleen McDivitt

Kindle Price: CDN$ 2.99 includes free international wireless delivery via Amazon Whispernet


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Product Description

Product Description

Forget What You Know About Google SEO!

In April, 2011 Google implemented the Google Panda filter which fundamentally changed Google SEO.

In the old world, google assessed the quality of the site - looking at tags, links, content and other site based metrics.

In the new world, google assesses the user experience - looking at what your users actually do when they come to your site.

This is a fundamental shift that, if you don't make immediate and meaningful changes to your site, can take you from a well-ranked site to not showing up at all for your search terms, overnight.

Pick up this book and learn about the changes and how you can make a few simple changes to your site and your SEO approach to survive and thrive in the New Google Search.

Product Details

  • Format: Kindle Edition
  • File Size: 172 KB
  • Print Length: 35 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007SPIWIW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Amazon Bestsellers Rank: #276,333 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 4.0 out of 5 stars  42 reviews
11 of 13 people found the following review helpful
4.0 out of 5 stars Quick read, good info June 25 2012
By Judith - Published on Amazon.com
Format:Kindle Edition
This succinctly written ebook contains information that helps get a website back on track for SEO for Google. It compares how SEO used to work with the fundamental change that occurred with the implementation of the Panda filter software. Layman friendly, McDivitt's book is clear and easy to understand. I have a much better grasp of how Google ranking works since reading it. I was a little surprised that it is a short ebook, and I feel McDivitt could have gone further in depth. Even so, it's a good introduction to Panda SEO and offers additional resources online throughout the book.
4 of 4 people found the following review helpful
5.0 out of 5 stars Short and to the point Nov. 25 2012
By Pudding & Mochi - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
When I started reading, the only thing I knew was what the acronym, SEO, stood for. After reading this book, I understand the broad concept as to how SEO optimization works, what back links are, etc. not only that, I now understand why a business who has a presence online need to understand information like this. So I think this is great even for a beginners.

Even if you never picked up a Web 2.0 book, but you have a business and just a website, it would be informative for you. If your experienced webmaster, but don't have time to figure out how google panda's different, this could help too, I think....but I'm no professional in this area. But given the sale price, it might be worth it.

It's a quick read that does what it says, to tell you how google has changed it's way of ranking your pages. That's it. Some reviewer has said it's poorly edited, and they are right. And Sometimes I have to look up web vocab on wiki, but given the cheap price that I got it for and the valuable information, it's a 5 star for me.
16 of 21 people found the following review helpful
3.0 out of 5 stars Some good information, but poorly edited and confusing in spots July 14 2012
By David A Dufour - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
While this book has some good information, I found myself scratching my head in some places. For instance, in the example for using Google's keyword research tool, she suggests "you go to 5 of you (sic) competitors and you type in "leadership training" and you find out which 5 competitors come up first." Huh? How do I "type in" at five competitors' websites? What got left out here that I don't understand? It's apparent the book isn't very well edited (probably not edited at all). Ok as an intro, but needs a little more clarity (and less wordiness) throughout.
10 of 13 people found the following review helpful
5.0 out of 5 stars Panda explained and what to do to get top ranking again. April 11 2012
By scottz - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
If you have followed SEO over the last year you have no doubt heard of Googles Panda update. Over the last year thousands of sites have lost their ranking to the update with no idea where to go.

The New Google SEO does a wonderful job explaining what the Panda update is and what you can do to get your site to the top of the search engines. The book is a quick read that does a great job explaining what the Panda update wants from a website now and what you can do to your website to make Google take notice.

Gone are the days of building as many junk backlinks to your site as possible and watching it rise. Although that was easy the new requirements for top ranking really aren't that bad and are simple to implement as explained in this book.

If you want top ranking I highly recommend The New Google Seo and its simple to understand step by step plan to get your website the google love it deserves.
2 of 2 people found the following review helpful
4.0 out of 5 stars Great overview book Jan. 28 2013
By Seabrook - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I wonderful book to introduce you to what is changing about Google's search engine and how to prepare yourself and site for possible shortcomings.

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