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“With a historian’s grand sweep and a geographer’s keen eye for place, Richard Florida shows us how the cycles of capitalism have built and rebuilt the farms, cities, and suburbs that define America. This timely and thought-provoking book gives us important insights into the reshaping of America’s economic and physical landscape.”
— Jeffrey D. Sachs, director of the Earth Institute, Columbia University
“The Great Reset shows how new technology and the new geographies of living and working come together to drive recovery. . . . Must reading for anyone who wants to understand where we are now and where we are headed.”
— Chris Anderson, editor, Wired magazine
Praise for Richard Florida:
“Few people provide greater clarity on the importance of place in the knowledge-driven economy than Richard Florida.”
— Robert D. Yaro, president, Regional Plan Association, New York
“Florida’s work is challenging many of the verities of the field.”
“A pioneering cartographer of talent.”
— Fast Company
“Never before have I seen anyone capture so succinctly the values and desires of the new ‘creative class’ and the essence of human capital and the creative ethos.”
— John Seely Brown, former director, PARC (Palo Alto Research Center)
We've weathered tough times before. History teaches us that periods of "creative destruction," like the Great Depression of the 1930s, also present opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets," while looking toward the future to identify the patterns that will drive the next Great Reset and transform virtually every aspect of our lives. He distills the deep forces that alter physical and social landscapes—how and where we live, how we work, how we invest in individuals and infrastructure, how we shape our cities and regions—and shows the ways in which these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us.See all Product Description