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The Harley-Davidson Motor Company: A 100-Year History
 
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The Harley-Davidson Motor Company: A 100-Year History [Hardcover]

David K. Wright (Author)
4.0 out of 5 stars  See all reviews (1 customer review)

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4.0 out of 5 stars Excellent book, Aug 2 2003
By 
Robert Lang (Cedar Rapids, IA United States) - See all my reviews
This review is from: The Harley-Davidson Motor Company: A 100-Year History (Hardcover)
I have read well over 15 books in the last year on the history of Harley Davidson. This book in particular broke the mold in comparision to the others because the author went over and above the call of duty in his research. Rather than simply recite the corporate timeline and Harley's non-asscociation with outlaw biker gangs, Wright chose to speculate on some very real issues facing the Motor Company today. Problems like an aging customer base, continued invasion from foreign manufacturers and a strong emphasis on where the company must set it's sights in order to overcome these issues.
Besides that he actually speaks in detail about everyone's greatest fear-the retirement of Willie G. The rest as they say is history. Definately a great read. If you're like me and have read a great deal of books of this nature, then you will truly appreciate this book. Throughout my time spent, I probably only didn't read a total of 10 pages of the entire book. Enjoy!
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Amazon.com: 4.0 out of 5 stars (2 customer reviews)

7 of 8 people found the following review helpful
4.0 out of 5 stars Excellent book, Aug 2 2003
By Robert Lang - Published on Amazon.com
This review is from: The Harley-Davidson Motor Company: A 100-Year History (Hardcover)
I have read well over 15 books in the last year on the history of Harley Davidson. This book in particular broke the mold in comparision to the others because the author went over and above the call of duty in his research. Rather than simply recite the corporate timeline and Harley's non-asscociation with outlaw biker gangs, Wright chose to speculate on some very real issues facing the Motor Company today. Problems like an aging customer base, continued invasion from foreign manufacturers and a strong emphasis on where the company must set it's sights in order to overcome these issues.
Besides that he actually speaks in detail about everyone's greatest fear-the retirement of Willie G. The rest as they say is history. Definately a great read. If you're like me and have read a great deal of books of this nature, then you will truly appreciate this book. Throughout my time spent, I probably only didn't read a total of 10 pages of the entire book. Enjoy!

4.0 out of 5 stars Book review, April 25 2012
By J. Hagadone - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: The Harley-Davidson Motor Company: A 100-Year History (Hardcover)
A good book on the history of Harley Davidson.
Wright starts with "I liked Harley Davidson better when the company was on it's a**", me too.
Interesting chapters on uniforms and dealers.
Jessie, David's dog, may had literary aspirations if she had the opportunity of college.
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