- Paperback: 182 pages
- Publisher: Morgan James Publishing (May 1 2009)
- Language: English
- ISBN-10: 1600375596
- ISBN-13: 978-1600375590
- Product Dimensions: 22.7 x 15.5 x 1.4 cm
- Shipping Weight: 318 g
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Amazon Bestsellers Rank:
#422,999 in Books (See Top 100 in Books)
- #82 in Books > Business & Investing > Marketing & Sales > Marketing > Direct
- #82 in Books > Professional & Technical > Business Management > Marketing & Sales > Marketing > Direct
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Product Details |
Product Description
Product Description
This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing.
This book:
Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships;
Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales;
Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience.
Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.
About the Author
Judith Sherven, Ph.D. and James Sniechowski, Ph.D. are best known for their work in the study and understanding of differences in relationships. Judith is a clinical psychologist and Jim is the founder of the Menswork Center in Santa Monica, California. They have appeared on over 250 television and radio shows as guest experts and provide relationship training nationally and internationally for both couples and singles.
Judith Sherven, PhD and Jim Sniechowski, PhD are a husband and wife psychology team and the best selling authors of 5 books. They've been marketing online for little more than three years and are best known for producing the only Internet marketing conference for the soft sell community which they call "Bridging Heart and Marketing" (http://www.bridgingheartandmarketing.com ).
They also provide their popular course, Soft Topic Copywriting Secrets (http://www.softtopiccopywritingsecrets.com ). And with their partner Tom Justin they've developed the only course for the true entry level Internet marketer - First Step Internet Marketing (http://www.firststepinternetmarketing.com ). As guest experts they've been on over 1500 television and radio shows including Oprah, The View, 48 Hours, CNN, Canada AM, and The Daily Buzz.
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Customer Reviews
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.8 out of 5 stars (25 customer reviews)
8 of 8 people found the following review helpful
5.0 out of 5 stars
Selling - Spiritual Service?, May 4 2009
By Cathy Perkins - Published on Amazon.com
This review is from: The Heart of Marketing: Love Your Customers and They Will Love You Back (Paperback)
Do you like to sell? If so, do you like to 'hard sell' people? I don't like either so was very bad at selling. Then I found Judith and Jim and their book, "The Heart of Marketing: Love Your Customers and They Will Love You Back."Here is what convinced me -
"When someone has a problem they can't solve by themselves--and you have a solution in the form of a product or service -- you have an ethical,even moral obligation to make your solution available to as many people as you can.
If you don't,you short change your own creative spirit as well as your business. You shortchange all the people who need what you provide. And you short change Spirit or God, or whatever it is you deem to be The Source of All.
This point of view is fundamental to your larger success as a soft sell marketer."
I certainly never approached selling like that before but it made so much sense! What if we all approached selling with this attitude? Can you imagine how this world would change? It's mind boggling but I'd love to see it happen. Wouldn't you?
Read this book and do your part to help Judith and Jim carry this movement forward. What a world we will live in!
4 of 4 people found the following review helpful
3.0 out of 5 stars
a tad skeptical, May 27 2009
By Suzannah Scott-Hughes - Published on Amazon.com
This review is from: The Heart of Marketing: Love Your Customers and They Will Love You Back (Paperback)
Food for thought: almost all of the previous reviewers have a marketing tie to the authors by offering "free" special reports, or audio downloads when you buy this book via the author's website. Makes me question the objectivity of the reviews. Here's a quote from the author's web site about this book: "It's about your authenticity, transparency, respect, and partnership--so your customers and clients can clearly see who you are and what you bring to them so they can confidently do business with you."Is it just me or is this tactic a bit hypocritical in light of the book's theme?
4 of 4 people found the following review helpful
5.0 out of 5 stars
Soul Saver, May 7 2009
By Kelly A. Cline - Published on Amazon.com
This review is from: The Heart of Marketing: Love Your Customers and They Will Love You Back (Paperback)
Since I've started using the soft-sell techniques from "The Heart of Marketing," my sales are up, repeat customers ask for me by name and for the first time in 6 years, I love my job, my customers and, most importantly, leave the office every day with my soul intact.
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