The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store Hardcover – Dec 1 2011
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About the Author
Anders Dahlvig is the former president and CEO of IKEA. In 2006, he received the U.S. Foreign Policy Association’s Global Social Responsibility Award, and in 2009 he earned the Oslo Business for Peace Award. Dahlvig is a regular keynote speaker at international conferences, such as GDI International Conference on Retailing, UN Global Compact Summit, IVL Swedish Environmental Research Institute, Greenpeace Annual Conference, ECR Europe, and World Retail Congress.
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Top Customer Reviews
If the name is Ikea, it tells you who founded the company (Ingvar Kamprad) and the village in Sweden in which he was born and raised (Elmtaryd, Agunnaryd). It is also a name that has become synonymous throughout the world for a wide range of home furnishing self-assembly products as well as stylish but durable accessories of the highest quality.
The title of this review refers to the fact that most of the companies annually ranked among the most highly admired and best to work for are also ranked among those most profitable and having the greatest cap value. In my opinion, that is not a coincidence. As a former president and CEO of IKEA, Anders Dahlvig, explains in this book, global growth enables global social good. Moreover, because global social good is more important to consumers than ever before, those companies who have earned renown for their commitment to it are more likely to thrive. With regard to employees, Dahlvig observes, "I've come to believe most people feel motivated and happy is work has a bigger meaning beyond power, wealth, and other inflated statements." In order words, be associated with, indeed engaged in an organization that is "contributing to a better society."
What specifically are the most important prerequisites for retail companies to deliver true value to society as well as to shareholders? Dahlvig suggests four defining characteristics:
1. A vision with a social ambition combined with a strong value base
2. A business model wherein the product range and price are the main differentiators between you and the competition
3. Market leadership and a balanced global portfolio of markets that defines the company's short- and long-term growth ambitions
4.Read more ›
As a former CEO of one of the world's largest furniture retail stores, Dahlvig shares with his readers the ongoing saga behind IKEA's incredible success. It is first and foremost an extraordinary vision that has been crafted to answer to a wide range of needs in society: safeguarding the environment; promoting the interests of the customer; rewarding worker creativity; and having the right people in leadership. Near the end of the last century, Dahlvig and his management team recognized that IKEA needed to become more socially responsible for the products they sold if they were to maintain its dominant market share. This meant focusing on furniture that was inexpensive, ergonomic, attractive and not a big strain on natural resources. The centre of the home - kitchen, living room and bedroom - became the centrepiece of the IKEA marketing efforts worldwide on four different continents. It is a company that does everything to portray the family lifestyle as a set of values based on living comfortably in the most economic fashion possible. As Dahlvig describes the IKEA concept, it is something that has to be changed and refined over time to reach its level of popularity today. Nothing in this vision has happened by chance.
Most Helpful Customer Reviews on Amazon.com (beta)
While Dahlvig shares personal experiences of his time at Ikea, he also lays out a roadmap for other companies who are interested in learning from his experience. After all, Ikea continued to grow and thrive while many companies around the world were going out of business.
Reading this book and following key ideas will help guide business leaders and the heads of companies who want to replicate the success of Ikea. This is a must read book for students who are attending classes in business management and marketing, or anyone who wants to learn how to become a better leader, business owner, or CEO.
The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store
The picture painted is fairly rosy, and I have done no work to verify the claims made. The book is easy to read and non technical, but still offers some interesting insights about how a successful global retailer is run.
(note: I bought this book because I heard Dahlvig's talk at the London School of Economis - LSE - and found it inspiring. Look it up on the web. He's more convincing and passionate "live" than on paper)
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