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The Icarus Deception: How High Will You Fly? Hardcover – Dec 31 2012


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The Icarus Deception: How High Will You Fly? + Linchpin: Are You Indispensable? + All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All
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Product Details

  • Hardcover: 256 pages
  • Publisher: Portfolio; 1 edition (Dec 31 2012)
  • Language: English
  • ISBN-10: 9781591846079
  • ISBN-13: 978-1591846079
  • ASIN: 1591846072
  • Product Dimensions: 14.9 x 2.2 x 21.6 cm
  • Shipping Weight: 386 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #37,078 in Books (See Top 100 in Books)

Product Description

Review

If Seth Godin didn't exist, we'd need to invent him Fast Company Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger Forbes A wonderful manifesto in the author's characteristic style - pathological honesty, ruthless scepticism and generous intellect. The Icarus Deception turns society upside-down in order to awaken the reader's rebellious spirit and encourage him to create Management Today

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.


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Most helpful customer reviews

1 of 1 people found the following review helpful By CKitten on May 10 2013
Format: Hardcover Verified Purchase
Please, please buy this if you are unhappy at work or thinking of becoming self-employed. Seth Godin is brilliant. His ideas are complex but he is able to explain them in a way that anybody could understand (without being boring to more advanced readers). I have recommended this book to several people in my life, all of whom found it to be a great read. It even inspired my friend to quit her job and now she is working on several different projects and is loving life.

If you feel like a slave to the system, pick up this book right now. You won't regret it.
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5 of 6 people found the following review helpful By Francois Lavallee on Jan. 14 2013
Format: Hardcover
I am a fan of Seth Godin's books.
But I have to admit, some of them leave me unsatisfied.
NOT THIS ONE!
This one is truly a gem. This one pushes the reader to his maximum potential by guiding him through a path of fearless art!
Or rather Art.
Art as your True Talent, you upmost potential.
Seth urges us to pursue our passion, regardless of what others thinks. Especially what others thinks.
His latest book build , as usual, on his previous books but is self-contained.
And the fact that this book was published it a prof on the concept in itself. Seth used the Kickstater platform to get his latest achievement published. Again, the book reminds us that his author has put in practice what he preaches.
A page turner.
A great motivator.
A great book.
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1 of 1 people found the following review helpful By Bill Marr on May 22 2013
Format: Hardcover Verified Purchase
See the changing global economy through a different set of glasses. Learn what you need to do to succeed in a world where opportunities abound. Read The Icarus Deception to expand your mind.
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Format: Kindle Edition Verified Purchase
This book is very motivational and important for people who are still caught in the cogs in the industrial machine. The connection economy is here and we have everything to gain by throwing caution to the wind and be coming leaders of our own tribe.
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By Olivia Esther on July 16 2015
Format: Hardcover Verified Purchase
A book for anyone wishing to set themselves apart!
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