From Amazon
If rock 'n' roll is religion, then
The Indie Band Bible is the gospel according to Mark. Throughout the '90s, major Canadian music deities Moist were the quintessential indie band success story, parlaying small pockets of devotees into a coast-to-coast congregation of true believers. Key to their ascension was a holistic, top-to-bottom understanding of the music industry, so there are few better qualified to share the secrets of band building and music marketing than Moist lead guitarist Mark Makoway. His
Bible provides a comprehensive breakdown of every conceivable development in the life of an independent band, from the naming of the group to the legal obligations of its members, from touring tips and royalties to promotion and publishing. Makoway's didactic, point-by-point blueprint of essential music-making minutiae is assisted by a welcome graphic element: numerous anecdotes from other music biz players (in sidebar form), as well as charts, sketches, and several pieces of Moist memorabilia. Everything but the empties.
Significantly, Makoway keeps out of the spotlight except on those occasions when his own experiences are useful in illustrating a point. This book is for the aspirant, and Makoway is well aware that not all bands want to be Moist. If there is a shortcoming, it's in the relentless detail, though this is hardly a drawback for those novices who might benefit from knowing which side of a poster's for licking, which side for sticking.
Although it's written in a very simple, straightforward fashion, this is not Rock Bands for Dummies. Sure, it cites the historical precedents that show the wisdom of keeping drummers and drugs flowing in opposite directions, but Makoway builds in complexity throughout, tackling increasingly knotty issues, including grant applications, portfolio management, and, finally, the omnipresent points system. So if hard work alone isn't getting you to the promised land of rock, maybe The Indie Band Bible will. --Jamie O'Meara