Vous voulez voir cette page en français ? Cliquez ici.

Have one to sell? Sell yours here
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

The Industrial Market Research Handbook [Hardcover]

Paul N. Hague

Available from these sellers.


Amazon Price New from Used from
Library Binding --  
Hardcover, Nov. 30 1992 --  
Join Amazon Student in Canada

Book Description

Nov. 30 1992
Good industrial market research is one of the most valuable and respected business tools available to those in industry. By providing accurate information as the basis of forecasts, it reduces the risk in long-term planning and sales projections. This third edition of "The Industrial Market Research Handbook" provides a practical and comprehensive guide to the techniques and applications of industrial market research in a variety of business contexts. Topics covered include: how to identify a market and its characteristics; how to obtain information on customers and competitors; how to set up a market research project, implement it and successfully present the results. Every aspect of industrial market research is covered here in depth, emphasizing the benefits for company strategy and performance. Also included in this new edition are: a completely revised chapter on questionnaire design, giving a fresh angle on a vital aspect of research; a substantially revised chapter on customer satisfaction which reflects the increasing importance of total quality management and the quality standard (BS5750/ISO9000) in this field; and a new chapter on researching European markets - essential for any company venturing into the Single Market. The scope and clarity of the information provided in this handbook make it essential reading for all those responsible for market research in their organization, including manufacturers and those providing services for industry, as well as students of business, particularly sales, marketing and market research.

Product Details

  • Hardcover: 380 pages
  • Publisher: Kogan Page Ltd; 3rd Revised edition edition (Nov. 30 1992)
  • Language: English
  • ISBN-10: 0749407743
  • ISBN-13: 978-0749407742
  • Product Dimensions: 23.6 x 15.8 x 3 cm
  • Shipping Weight: 662 g

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star

Look for similar items by category