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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Hardcover – Oct 11 2010


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Product Details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill; 1 edition (Oct. 11 2010)
  • Language: English
  • ISBN-10: 9780071748759
  • ISBN-13: 978-0071748759
  • ASIN: 007174875X
  • Product Dimensions: 16.3 x 2.1 x 23.6 cm
  • Shipping Weight: 499 g
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #147,671 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Carmine Gallo is a communications coach for the world’s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com

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1 of 1 people found the following review helpful By Charles Dimov TOP 500 REVIEWER on Nov. 28 2010
Format: Hardcover
Carmine Gallo's latest publication does a great job of inspiring those who are working on innovating. He surmises Job's innovation methods into seven concise principles, being: Do what you love, Put a dent in the Universe, Kick start your brain, Sell dreams not products, Say NO to 1,000 things, Create insanely great experiences, and Master the message. Throughout the book, he then clarifies each principle using many Apple stories, and direct quotes.

Though not included in his main 7 principles, I appreciated the bonus (8th) principle most. He adds into the conclusion the last principle: Don't let the bozo's get you down. In other words, if you are going to innovate, it also means that you will think differently. The world will not like this, the world will not understand this, and everyone will dislike your idea/s. This is the challenge the Steve Jobs took and takes on continually. He faces this, drives his innovation anyway, AND changes the world for the better.

Gallo includes iLessons at the end of each chapter, to briefly summarize and challenge the reader to do something about what they learned. These are a great idea for quick reminders on each chapter, and materializing the information into possible next-step plans - in your own life, business or career.

Innovation Secrets of Steve Jobs is an excellent book. It is an enjoyable read about the principles driving the most impactfully creative person of our times. Best of all these are principles we can all learn and apply.
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1 of 1 people found the following review helpful By Robert Morris HALL OF FAMETOP 10 REVIEWER on Oct. 4 2010
Format: Hardcover
Actually, what Carmine Gallo examines with both rigor and eloquence are no longer "secrets," nor are they insights of proprietary significance to Steve Jobs. On Pages 10-11, Gallo identifies and briefly discusses the seven principles in his book. For example, #1: "Do What You Love," a portion of Teresa Amabile's admonition expressed in an article that appeared in Harvard Business Review, "do what you love and love what you do" (1993); as for #3, "Kick-Start Your Brain," Doug Hall wrote a book, Jump Start Your Business Brain, that was published in 2001 and he claimed no authorship of that admonition.

My point is, the value of Gallo's book is not based on any the head-snapping revelations it provides; rather, on the analysis he offers of a truly unique person who co-founded a truly unique organization, and who then established and nourished a culture within which innovative thinking continues to produce, in Jobs's familiar words, "insanely great ideas." Ironically, it is possible but unlikely that Jobs and Apple would have succeeded to the extent they later did were it not for the "insanely great ideas" that he and Steve Wozniak encountered during a visit to Xerox PARC in 1979. Long ago, Thomas Edison observed, "Vision without execution is hallucination." An "insanely great" idea will not achieve "insanely great" breakthrough success without "insanely great" execution.

I also presume to assert that, with all due respect to Jobs, credit for the extraordinary success that Apple has achieved thus far must be shared by hundreds (if not thousands) of people who have been or are now centrally involved at every management level and in all areas of operations.
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1 of 1 people found the following review helpful By TechCoach on Oct. 31 2010
Format: Hardcover
This book is a must read. People in North America will find that it holds the key for our very survival. Innovation.
Learn to do it; and we can change our world forever. We have to take the lead from Steve Jobs because he knows what he is doing.
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