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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success [Hardcover]

Carmine Gallo
4.5 out of 5 stars  See all reviews (6 customer reviews)
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Book Description

Oct. 11 2010

A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs

In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.

THE INNOVATION SECRETS OF STEVE JOBS

"Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow." -- Jeffrey Gitomer, author of The Little Red Book of Selling

“In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives.” -- Tim Bajarin, president, Creative Strategies, Inc.

"An inspiring roadmap for anyone who wants to live a life of passion and purpose."
-- Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc.

"Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve."
-- Marc Benioff, chairman and CEO of salesforce.com and author of the national bestseller Behind the Cloud

Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.

When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.

These are the Seven Principles of Innovation, inspired by the master himself:

  1. Do What You Love.
    Think differently about your career.
  2. Put a Dent in the Universe.
    Think differently about your vision.
  3. Kick Start Your Brain.
    Think differently about how you think.
  4. Sell Dreams, Not Products.
    Think differently about your customers.
  5. Say No to 1,000 Things.
    Think differently about design.
  6. Create Insanely Great Experiences.
    Think differently about your brand experience.
  7. Master the Message.
    Think differently about your story.

By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.

An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.


Frequently Bought Together

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success + The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience + Steve Jobs
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Product Description

About the Author

Carmine Gallo is a communications coach for the world’s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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1 of 1 people found the following review helpful
By Robert Morris HALL OF FAME TOP 10 REVIEWER
Format:Hardcover
Actually, what Carmine Gallo examines with both rigor and eloquence are no longer "secrets," nor are they insights of proprietary significance to Steve Jobs. On Pages 10-11, Gallo identifies and briefly discusses the seven principles in his book. For example, #1: "Do What You Love," a portion of Teresa Amabile's admonition expressed in an article that appeared in Harvard Business Review, "do what you love and love what you do" (1993); as for #3, "Kick-Start Your Brain," Doug Hall wrote a book, Jump Start Your Business Brain, that was published in 2001 and he claimed no authorship of that admonition.

My point is, the value of Gallo's book is not based on any the head-snapping revelations it provides; rather, on the analysis he offers of a truly unique person who co-founded a truly unique organization, and who then established and nourished a culture within which innovative thinking continues to produce, in Jobs's familiar words, "insanely great ideas." Ironically, it is possible but unlikely that Jobs and Apple would have succeeded to the extent they later did were it not for the "insanely great ideas" that he and Steve Wozniak encountered during a visit to Xerox PARC in 1979. Long ago, Thomas Edison observed, "Vision without execution is hallucination." An "insanely great" idea will not achieve "insanely great" breakthrough success without "insanely great" execution.

I also presume to assert that, with all due respect to Jobs, credit for the extraordinary success that Apple has achieved thus far must be shared by hundreds (if not thousands) of people who have been or are now centrally involved at every management level and in all areas of operations.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Innovation Oct. 31 2010
Format:Hardcover
This book is a must read. People in North America will find that it holds the key for our very survival. Innovation.
Learn to do it; and we can change our world forever. We have to take the lead from Steve Jobs because he knows what he is doing.
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5.0 out of 5 stars A must read June 2 2014
Format:Hardcover|Verified Purchase
Inspiring insight and I couldn't put it down. A must read for all who strive to innovate. Great for aspiring entrepreneurs looking for differentiated innovative ideas. Marketing sales insights etc.
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