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The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators [Hardcover]

Jeff Dyer , Hal Gregersen , Clayton M. Christensen
5.0 out of 5 stars  See all reviews (3 customer reviews)
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Book Description

July 19 2011 1422134814 978-1422134818 1 edition
A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation.

In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution, How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.

By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting.

Once you master these competencies (the authors provide a self-assessment for rating your own innovator’s DNA), the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge. This innovation advantage will translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies.

Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.

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The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators + The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business + The Innovator's Solution: Creating and Sustaining Successful Growth
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“The process of Low End Disruption is beautifully described in Clayton Christensen’s series of books: The Innovator’s Dilemma, The Innovator’s Solution and The Innovator’s DNA. If you haven’t read them, you should. What’s amazing about these books is not only how important their conclusions are but how well researched they are.” — TechCrunch

“This final entry in coauthor Christensen’s innovation trilogy complements his influential The Innovator’s Dilemma (1997) and coauthored The Innovator’s Solution (2003) with a notably accessible style.” — The Journal of Product Innovation Management

“pocket-sized map…to your innovation journey” — Strategy+Business

The Innovator’s DNA is a fascinating book, filled with stellar examples, and of course tips, to enhance creativity in your life. I highly recommend this book to chemical engineers for both personal and organizational development.” — American Institute of Chemical Engineers

“Through numerous examples of innovative people and companies, the authors inspire readers to make a positive impact through innovation. Summing Up: Highly recommended.” — CHOICE

“The book will challenge readers to think differently and act differently to generate creative ideas for new products, services, processes and businesses.” — Malcolm Rittman, CMI (Reviewed as Chartered Management Institute’s Innovation and Entrepreneurship Book of the Year 2011)

“A terrific and inspiring read, very accessible and deceptively easy to absorb. It provides an accurate reflection of what is known about innovation today and I really believe that it will have an impact on actual practice and on raising people’s aspirations in regard to innovation.” — Professor James Fleck, Professor of Innovation Dynamics at The Open University

The Innovator’s DNA is a book that should interest a broad audience, including inventors, researchers, and professors seeking greater creativity in their teaching and research. Read it to find inspiration – and ways to put down your knitting.” – PRISM Magazine

“one of the most interesting books on innovation to come along in a while.” - Ottawa Business Journal

“The book adds a great deal to our understanding of the mindset of path breaking innovators.” – San Jose Mercury News

“the book is easy to read, jammed with examples and, at a time when innovation is a beacon, offers an interesting model to consider.” – Globe & Mail

Marc Benioff, Chairman and CEO, salesforce.com; author, Behind the Cloud
“Businesses worldwide have been guided and influenced by The Innovator’s Dilemma and The Innovator’s Solution. Now The Innovator’s DNA shows where it all starts. This book gives you the fundamental building blocks for becoming more innovative and changing the world. One of the most important books to come out this year, and one that will remain pivotal reading for years to come.”

Scott D. Cook, Chairman of the Executive Committee, Intuit Inc.—
The Innovator’s DNA is the ‘how to’ manual to innovation, and to the fresh thinking that is the root of innovation. It has dozens of simple tricks that any person and any team can use today to discover the new ideas to solve the important problems. Buy it now and read it tonight. Tomorrow you will learn more, create more, inspire more.”

Stephen R. Covey, author, The 7 Habits of Highly Effective People and The Leader in Me
The Innovator’s DNA sheds new light on the once-mysterious art of innovation by showing that successful innovators exhibit common behavioral habits—habits that can boost anyone’s creative capacity.”

A.G. Lafley, retired Chairman of the Board and Chief Executive Officer, The Procter & Gamble Company—
“Having worked with Clayton Christensen on innovation for over a decade, I can see that The Innovator’s DNA continues to stretch our thinking with insights that challenge convention and enable progress in the important cause of innovation . . . so critical to competitiveness and growth.”

About the Author

Jeffrey Dyer is the Horace Beesley Professor of Strategy at the Marriott School, Brigham Young University. He is widely published in strategy and business journals and was the fourth most cited management scholar in 1996-2006. Hal Gregersen is a professor of leadership at INSEAD. He consults to organizations around the world on innovation, globalization, and transformation and has published extensively in leading academic and business journals. Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School and the architect of and the world’s foremost authority on disruptive innovation.

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2 of 2 people found the following review helpful
By Amazon Customer HALL OF FAME TOP 10 REVIEWER
Format:Hardcover
As is true of others who have written business books that also offer breakthrough insights, the authors of this one set out to answer an especially important question: "Where do disruptive business models come from?" What Jeff Dyer, Hal Gregersen, and Clayton Christensen concluded is shared in this book. It's too early to be certain, of course, but I think this book is destined to become a "business classic," as have so many of the other books that Christensen has authored or co-authored. It is worth noting that The Innovator's DNA emerged from an eight-year collaborative study, suggesting that its information, insights, and counsel are research-driven, anchored in the real world.

Some of the most valuable material was generated by interviews of dozens of "inventors of revolutionary products and services as well as founders and CEOs of game-changing companies build on innovative ideas." They also include what they learned from Steve Jobs, Richard Branson, and Howard Schultz (whom they did not interview) whose innovative thinking has transformed entire industries. "We wanted to understand as much about these people as possible, including the moment (when and how) they came up with the creative ideas that launched new products or businesses."

The title of this book refers to an aggregate of five primary discovery skills that enable various innovative entrepreneurs and executives to generate breakthrough ideas. "A critical insight from our research is that one's ability to generate innovative ideas is not merely the function of the mind, but also a function of behaviors. This is good news for us all because it means that if we change our behaviors, we can change our creative impact.
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5.0 out of 5 stars Inspiring Read... Jan. 22 2013
Format:Hardcover
This book is basically dissecting some of the most brilliant minds of our time and showing you these skills they possess. Bezos, Jobs, Lafely, and many more are talked about, the habits they possessed, the interesting things they did to ensure they innovate.

A must read for entrepreneurs and anyone interested in leadership or innovation.

@jephmaystruck
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By Donald Mitchell #1 HALL OF FAME TOP 50 REVIEWER
Format:Hardcover
"But My servant Caleb, because he has a different spirit in him and has followed Me fully, I will bring into the land where he went, and his descendants shall inherit it." -- Numbers 14:24 (NKJV)

Innovation is one of those subjects about which there is a lot of agreement ... and disagreement. Some people believe innovation is inborn, while others argue that it is mostly learned behavior. Some people find it so hard to develop new ideas that they spend much time learning how to think differently, without much considering if those different thoughts are helpful or not. Others have so many different ideas that they have difficulty focusing on just a few of them.

Into such agreement and disagreement, individual studies of actual innovators and non-innovators can be helpful in pointing out differences. If the differences can be learned, then others can become innovators. That's the premise behind this book.

Disruptive innovations are those that leave existing business models and offerings hung out to dry, such as what happened to Bowmar and its portable electronic calculator business. Most innovation is, instead, incremental, providing just a little twist on what's always been done in an evolutionary change. If you have read any other books in this series, you know that most organizations focus on incremental innovation because it is so immediately profitable ... leaving the competitive door open for those with disruptive approaches.
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Amazon.com: 4.5 out of 5 stars  79 reviews
71 of 74 people found the following review helpful
5.0 out of 5 stars "Where do disruptive ideas come from?" July 8 2011
By Karl @ The Startup Daily - Published on Amazon.com
Format:Hardcover
Companies that are seen as innovators command an "innovation premium" in the market, and for good reason. These are the companies that not only adapt to changing conditions, but lead the way through them.

The five discovery skills--building blocks of innovation--that are identified in this book were arrived at through extensive research (8 years and over 100 interviews), which separates it from the bulk of the existing books on innovation that too often trumpet a methodology that worked in one case at one organization as being a universal solution.

The surprising revelation is that these five building blocks are behaviors, not traits that you are either born with or will never have. These are habits that can be learned and mastered through practice.

Although the ideas will be familiar to readers on creativity and innovation, they take on new meaning when presented in this context and prioritized based on the researcher's findings. For example, two of the five behaviors are universal and appear to be essential, while the other three showed up frequently, but not every one of those behaviors is practiced in every case.

The later part of this book gives practical ideas on how to integrate these habits into the 3P's (people, processes, and philosophies) of an organization.

I had high expectations for this book and it did not disappoint.
37 of 39 people found the following review helpful
5.0 out of 5 stars How and why disruptive innovators maximize creative impact July 25 2011
By Amazon Customer - Published on Amazon.com
Format:Hardcover
As is true of others who have written business books that also offer breakthrough insights, the authors of this one set out to answer an especially important question: "Where do disruptive business models come from?" What Jeff Dyer, Hal Gregersen, and Clayton Christensen concluded is shared in this book. It's too early to be certain, of course, but I think this book is destined to become a "business classic," as have so many of the other books that Christensen has authored or co-authored. It is worth noting that The Innovator's DNA emerged from an eight-year collaborative study, suggesting that its information, insights, and counsel are research-driven, anchored in the real world.

Some of the most valuable material was generated by interviews of dozens of "inventors of revolutionary products and services as well as founders and CEOs of game-changing companies build on innovative ideas." They also include what they learned from Steve Jobs, Richard Branson, and Howard Schultz (whom they did not interview) whose innovative thinking has transformed entire industries. "We wanted to understand as much about these people as possible, including the moment (when and how) they came up with the creative ideas that launched new products or businesses."

The title of this book refers to an aggregate of five primary discovery skills that enable various innovative entrepreneurs and executives to generate breakthrough ideas. "A critical insight from our research is that one's ability to generate innovative ideas is not merely the function of the mind, but also a function of behaviors. This is good news for us all because it means that if we change our behaviors, we can change our creative impact."

It should also be noting that an abundance of entrepreneurial research throughout the past 17-20 years reveals that, in terms of personality traits or psychometric measures, entrepreneurs do not differ significantly from typical (even traditional) business executives. My take is that almost anyone in almost any workplace can develop the five discovery skills. The extent and velocity of that development will largely depend on leadership. "The bottom line: If you want innovation [enterprise wide], you need creativity skills within the top management team of your company."

The co-authors include a disclaimer (sort of): "First, engaging in the discovery skills doesn't ensure financial success...Second, failure (in a financial sense) often results from not being vigilant in engaging all the discovery skills...Third, we spotlight different innovators and innovative companies to illustrate key ideas or principles, but not [repeat NOT] to set them up as perfect examples of how to be innovative."

The five Discovery Skills are hardly head-snappers: Associating with stimuli (mind, heart, and five senses); Questioning anything and everything, especially one's assumptions and premises; Observing with intent and intensity, noting what many others miss; Networking by connecting people as well as dots while accessing new (i.e. unfamiliar) resources; and Experimenting (e.g. test the untested, disassemble and deconstruct, prototype, add new knowledge). In the most innovative organizations or portions thereof, all five are institutionalized in terms of incentives and rewards, division of labor, allocating resources, transparency, cross-functional collaboration, recognition/celebration, and (yes) protection for prudent but bold risk-takers.

Not everyone is willing and/or able to thrive in such a culture. Disruption is by nature messy, unpredictable, confusing, upsetting, and often threatening. When Joseph Schumpeter introduced the process of "creative destruction," his ultimate objective was, in fact, creative creation. Just as Albert Einstein urges us to make everything as simple as possible but no simpler, Schumpeter urges us to destroy everything except what is essential...and then build on that. The authors of this book urge us to strengthen the five skills through individual and team initiatives that are guided and informed by a business model that, if it is designed properly, will be continuously self-disruptive.
25 of 27 people found the following review helpful
4.0 out of 5 stars We can all learn to innovate Aug. 14 2011
By Jim Estill - Published on Amazon.com
Format:Hardcover
Christensen is one of the great thinkers of our time. Start by reading his book - Innovators Dilemma where he explains what disruptive innovation is. The Innovator's DNA builds on his many previous books by laying out the skills needed to innovate. He not only explains the skills but gives hope that anyone can learn them and explains how.

The 5 skills:

1 - Associate. Innovators associate previously unconnected things to come up with products or ideas. Innovators apply ideas from completely different areas to their field.

2 - Questioning. clearly nothing happens unless someone questions things.

"Question the Unquestionable" Ratan Tata - Tata Group

3 - Observing. "Observation is the biggest game changer" - Scott Cook - founder of Intuit (I have met Scott a few times and he is one of the nicest person you could want to meet. I say this and I do not even like accounting) Obviously learning is greatest when things are observed.

4 - Networking. Again, a key skill for any innovator.

5 - Experiment. This, for me, would be summed up by my Fail Often, Fail Fast, Fail Cheap.

One final quote from the book:

"Innovators like to work for other innovators"

Perhaps that is why whole companies seem to attract high innovation people.
12 of 12 people found the following review helpful
5.0 out of 5 stars The Innovator's DNA - Disruptive Research - Disruptive Writing Aug. 18 2011
By Peter J. Sorenson - Published on Amazon.com
Format:Hardcover|Verified Purchase
A Politically Correct Status Quo

It is politically correct in management circles to say that you are "results oriented" or that you "drive for results" in your organization.

The status quo in business schools is to indoctrinate students in the delivery skills of analyzing, planning, detail-oriented implementing, and disciplined executing.

This book and the research upon which it is based disrupts that politically correct status quo.

Clayton Christensen has spent close to two decades creating the research, conceptual, and application foundation of the disruptive innovation body of knowledge. He has been working for more than 8 years with Jeff Dyer and Hal Gregersen, both gifted researchers, teachers, and consultants in their own right, on this project. These guys are a disruptive "dream team" of contributors.

This book articulates an extension of the disruptive innovation body of knowledge that clearly describes an individual profile of the disruptive innovator and an organizational profile of an organization that makes disruptive innovation happen.

So what makes this book disruptive?

The first thing is timing. It arrives on the scene at a time when innovation is one of the most critical components of a solution to our global financial and organizational mess. If we are to get out of our morass of debt and sluggish growth and respond to the continually emerging challenges of a burgeoning global society it will ride on the backs and wings of innovation. The status quo must be disrupted for us to survive and thrive!

Second is the audacity of the core models. The authors claim that innovation can be learned at both the individual and organizational level. Individuals can increase their ability to discover (Discovery Quotient - DQ) and learn to be more innovative. They cite the four specific behavioral skills of asking questions, engaging in observations, networking with people who have a different point of view, and experimenting to figure out what can work as the common elements of what innovators do. They also identify the cognitive skill of associational thinking, the ability to find connections between ideas that do not seem to be related to each other, as the connection between the behavioral skills and the generation of ideas. They extend their claim that the innovation competency can be learned to the organizational domain by saying that organizations can become more innovative through developing and leading people, designing and implementing processes, and advocating and living by philosophies that support innovation. These two arguments stand in stark contrast to the beliefs and practices of a vast majority of leaders and institutions.

(For a diagram of the Model see [...])

'And all of this is built upon the third source of disruption: research. Their work is based on well-founded research into the "DNA" of the world's leading innovators and the world's most innovative organizations. The authors conducted nearly 100 interviews of world class innovators and their colleagues to get at the heart of what innovators do. They also interviewed and surveyed executives who are not innovators. (Their survey data base has over 5000 respondents in it.) So they have been able to compare and contrast the two populations to more clearly see what it takes to effectively innovate.

They have also done research on business results attributable to innovation. Collaborating with HOLT (a division of Credit Suisse) they were able to craft a measurement called the "innovation premium." This measure identifies if an organization's market capitalization can be accounted for by existing cash flows or if there is an innovation influence on the stock price. By using this measure, they have been able to clearly and objectively identify which organizations are benefiting from innovation.

Yet to Explore

The tension in the balance of influence and power between the leaders with predominantly "Discovery" or "Delivery" mindsets is an area that has yet to be explored. If the premises of this book are sound, and I believe they are, we need to figure out how to manage that tension and balance in order to generate, incubate, and strengthen innovative ideas as we bring them to full fruition in the marketplace. Great ideas that are not delivered upon are simply recreational pursuits that do not build great people, great institutions, and great societies. So there is work yet to do.

Invest Your Time and Effort

This book makes a significant contribution to both the disruptive innovation body of knowledge and the evolving body of practice on innovating disruptively. It is well worth reading, pondering, and acting upon.
5 of 5 people found the following review helpful
5.0 out of 5 stars The Art & Science of Innovation May 18 2013
By Kiran Yellupula - Published on Amazon.com
Format:MP3 CD
If you believe, everything that can be invented has been invented, and there is no compelling reason for the humanity to continually innovate, then certainly, this is not the book for you. However, you will be glued to The Innovator's DNA - if you are intrigued by questions like: How can I become more innovative myself? How can we infuse a culture of innovation? What is the secret sauce that differentiates the most successful enterprises and innovative individuals? How visionary entrepreneurs like Apple's Steve Jobs, Amazon's Jeff Bezos, eBay's Pierre Omidyar, and P&G's A.G. Lafley come up with groundbreaking new ideas? If you want to bring in a difference to the world around you and improve the quality of lives, then The Innovator's DNA is a hard to put down.

Authored by Jeff Dyer, Hal Gergersen, and Clayton M. Christensen, and published by the Harvard Business Review Press in 2011, The Innovator's DNA, deciphers the mystique genome of disruptive innovators, and simplifies the complex aura that is often woven around innovation, thereby, democratizing the notion of innovation. Based on an eight-year inductive and exploratory, interview-based, research methodology to unravel the origins of creative, and often disruptive business strategies in particularly innovative companies, the authors microscopically examine the habits of innovative entrepreneurs, over 3,000 executives and 500 individuals who had started innovative companies or invented new products/services. The results of this study was first published in a leading academic journal, Strategic Entrepreneurship Journal, and then later published in another article that was the runner-up for the 2009 Harvard Business Review McKinsey Award.

While the first part of the book focuses on how disruptive innovation can start with you as an individual, the second part deals with the DNA of disruptive organizations and teams. The first six chapters describe how innovative people think differently and act differently to generate creative ideas for new products, services, processes and businesses. The rest of the chapters are focused on answering the question, how innovative companies and tram comprising many people build the code for innovation into their people, processes, and philosophies?

In the first chapter, the DNA of the disruptive innovators, the authors argue that creativity is not a genetic predisposition, but is an active endeavor. Based on their research on five hundred innovators compared to about five thousand executives, the authors classify five discovery skills that make innovators special. They argue that innovators' DNA carries strong cognitive trait of association, and behavioral skills of passionate questioning, intense observing, diverse networking, and continual experimenting. The authors expound that innovators are passionate and courageous to continually innovate.

In the second chapter, discovery skill #1, associating, the authors dwell on the dynamics of combinatorial play, and how innovators use diverse associations to propel great business ideas. Stressing on cross-pollination of experiences, and perspectives, the authors details how disruptive innovator create odd combinations of different concepts, zoom in and out into the depth of details while collecting lots of ideas to connect the dots across diverse experiences to synthesize disruptive thoughts.

In the third chapter, discovery skill #2, questioning, the authors describe how innovators treat the world as a question mark, always on an autopilot mode, instinctively ignoring safe questions, and opting for crazy ones, challenging the status quo, common wisdom, and often threatening the powers that be with uncommon intensity and frequency. The authors expound that questioning is a way of life for innovators and elucidates how vital it is to inculcate the habit of asking descriptive questions like what is?, what caused?, and disruptive questions such as why?, why not?, and what if?

In the fourth chapter, discovery skill #3, observing, the authors showcase how innovators always keep their intense observation skills turned on, carefully scanning the world around them, and sensitized to what doesn't work. The authors argue that such observations often engage multiple senses, and prompt compelling questions. They reflect on how innovators generate business insights keenly observing people, processes, companies or technologies and seeing a solution that can be applied in a different context. They visit new environments, look for surprises, always on an exploratory journey in all they do.

In the fifth chapter, discovery skill #4, networking the authors explain how
Innovators gain a radically different perspective unlike typical delivery executives through an enriching network of diverse individuals. They stress that out-of-box-thinking necessitates tapping outside experts, through idea networking, going out of way to meet people with different backgrounds and perspectives. Networking is most likely to spark innovative ideas, the authors aver.

In the sixth chapter, discovery skill #5 experimenting, the authors stress that for the innovators, the world is their lab, they always try out new experiences, taking things apart, testing ideas by creating prototypes, and running pilots. They further argue that though questioning, observing, and networking are excellent for providing data about past and future, experimenting is the best way to generate data to achieve success and shape the future. It points out that most innovators remain undeterred by the outcome of their experiments.

In chapter seven, the authors explain in detail the DNA of the most innovative companies, and how they build their code for innovation right into their organization's 3Ps: people, processes and philosophies. It establishes that leading by founder leaders who excelled at discovery, such companies have more people with stronger discovery skills at all levels, and a culture of systematic processes to infuse same skills in all employees. The philosophies of such firms include innovation is everyone's job, disruptive innovation as part of portfolio, lots of small project teams, and smart risks, the book explains.

In chapter eight the authors focus on "People", and how to put the Innovator's DNA into practice. They explain how innovation distinguishes leaders from followers. The authors further argue that in world's most innovative companies senior executive don't delegate innovation, they lead the innovation charge with a high discovery quotient and regularly contribute innovative ideas. The authors stress that innovative companies find novel ways to hire discovery driven people who have a track record of innovation and a strong desire to change the world.

Chapter nine illuminates the readers on "Processes", and how to put the Innovator's DNA into practice. The authors reveal that the DNA of the innovative organizations reflects the DNA of innovative individuals. They elucidate that just as innovative people systematically engage in questioning, observing, networking and experimenting to trigger new ideas, innovative organizations develop systematic processes that encourage the same skills in employees. By creating organizational processes that mirror their individual discovery behaviors, innovative leaders build their personal innovator's DNA into their organization, the authors assert.

Chapter ten stretches the imagination on "Philosophies", and how to put the Innovator's DNA into practice. The authors explain that highly innovative companies live by a set of key innovation philosophies that instill a deep enterprise-wide commitment to innovation. They profess that such companies make clear that innovation is everyone's job, that disruptive innovation is vital, that they create lots of small project teams endowed with the right people, structures, and resources to power new ideas to market, and they knowingly take risk in their pursuit of innovation. The authors maintain that such philosophies drive a culture that only ignites new ideas, but helps them make a dent in the universe.

In the concluding part the authors stress on the imperative to act different, think different, and making a difference to the worlds around us. They stress that though the innovators journey, individually or collectively, can often feel like a road less travelled, the road is worth taking because it just make all the difference in one's live and initiate meaningful change in the lives of people. The authors emphasize that innovation is an investment for individuals and companies alike. The chapter sums up with a provocative thought "The people who are crazy enough to think they can change the world are ones who do. So, just do it. Do it now."

There are Three Appendices at the end which capture the sample of innovators interviewed, the Innovator's DNA inductive research methodology - and how to develop strong discovery skills in individuals, in the next generation, in the homes and neighborhood. The authors share a final call for action to adopt a young innovator, at least one child, and help hone his innovation skills, the only way to nurture our future by a new generation of disruptive innovators.

A critical insight from the author's research is that one's ability to generate innovative ideas is not merely the function of the mind, but also a function of behaviors. What sets this book apart and makes it hard to put down is its simple, conversational narrative and the way it dismantles the commonly held ivory tower notion of innovation and puts the focus on how innovation is relevant for all, and how it can be practiced with ease, not just the business, but even for the common man or even the children and how it can play a vital role in bringing up societal progress and nurturing our future.

The only thing which could have been better in the book is The authors' final call for action dwells on an appeal to adopting young innovators, finding at least one child, and helping him/her appreciate and strengthen the innovative skills, the great way to bring in a difference to the world around us. Indeed, a book that makes you more resolute to the larger human cause. Indeed, if we don't collectively nurture the next generation of disruptive innovators, in our homes in our neighborhood who will?

The book makes one reminiscent of a quote by the founder of one of the most innovative companies of the world IBM, Thomas J. Watson who said, "All the problems of the world could be settled easily if men were only willing to think. The trouble is that men very often resort to all sorts of devices in order not to think, because thinking is such hard work." Indeed, this book is a gripping work, a great leveler to stimulate innovation across the spectrum, in all walks of life.

Are we ready to tread this path, venture into the realm of unanswered queries of humankind and unravel the mysteries?

Let's just do it. The time to act is now...
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