The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business Paperback – Sep 15 2011
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From the Back Cover
In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership—or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate.
Focusing on “disruptive technology,” Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator’s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.
- When it is right not to listen to customers.
- When to invest in developing lower-performance products that promise lower margins.
- When to pursue small markets at the expense of seemingly larger and more lucrative ones.
Sharp, cogent, and provocative, The Innovator’s Dilemma is one of the most talked-about books of our time—and one no savvy manager or entrepreneur should be without.
About the Author
CLAYTON M. CHRISTENSENis the Kim B. Clark Professor at Harvard Business School, the author of seven books, a five-time recipient of the McKinsey Award forHarvard Business Review's best article, and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 he was named the world's most influential business thinker in a biennial ranking conducted by Thinkers50.
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Top Customer Reviews
Clayton shows how this model applies to a number of different industries over the last hundred years. He has a lot of hard data from the Disk Drive industry, but he mentions a number of other industries which underwent fundamental changes, and shows how the old companies were not able to adapt to the changes.
"The Innovator's Dilemma" and "Crossing the Chasm" go well together. They are addressing many of the same issues from different perspectives. Clayton Christensen is looking at changes in the market place from the point of view of the large established companies, while Geoffrey A. Moore is coming from the other direction, that of a small startup company with some new cool technology. Clayton is more concerned with technology, while Geoffrey is focused on more on marketing issues.
This is a very well written book, good for anyone in business. It reads well, and I found it very thought provoking. There are a lot of good ideas here.
If you have to read one book about preparing yourself or your company to disruptive technology or more over understanding how new technologies, as immature it could be, might become disruptive in the next few years or decades, this is it.
I see why apple is so successful with some of their products: why they prepared iPad on the early 2000s, for example, and they launched at a precise point of the time (on an emerging market), when it could do something useful with WiFi, 3G, and an ARM chip powerful enough for the web, and what was probably the vision that makes them do it, the iPad Pro, a laptop replacement for the consumer market. More than 10 years ago.
Sometimes, just to be able to understand needs, to be able to draw a curve, could project you on the next decade, and make you successful like no other!
What I did like is how he covers the footnotes at the end of each Chapter - so if they don't interest you, you can skip over them, but if they do interest you, then you don't have to struggle to the back of the book. I wish more authors & publishers would use that technique.
One quibble - given his Economics background - of course there are plenty of graphs, and 99% of them are straight lines - there are no time dependent variances in his world.
Read this before you read the Innovators Solution.
Most recent customer reviews
Good Read. Some where interesting points. But it seems the chapters in book gets repetitive after a while.Published 5 months ago by Abhinav
Very rich book. A must read for any Innovator or entrepreneur .Published 7 months ago by Rami Dahhan
I bought this book for my dad for Christmas, I think he'll like it. He works in business and this book had good ratings online.Published 13 months ago by Alexandra Thompson
The Innovator's Dilemma provides solid and detailed examples of industries that have gone through radical and disruptive change, with learnings for each that provide leaders... Read morePublished 15 months ago by ASVancouver
This and Everett Rogers' Diffusion of Innovation are two books that should be on everyone's shelves. Read morePublished 17 months ago by SBuckle
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