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The Internet Election: Perspectives on the Web in Campaign 2004 [Hardcover]

Andrea B. Baker , Mary Christine Banwart , Kirsten A. Foot University of Washington , Christopher C. Hull , Thomas J. Johnson , Clifford A. Jones , Lynda Lee Kaid , Barbara K. Kaye , Kristen Landreville , Justin D. Martin , Monica Postelnicu , Steven Schneider , Ashli Quesinberry Stokes , Jennifer Stromer-Galley , John C. Tedesco , Kaye D. Trammell , Andrew Paul Williams

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Book Description

May 12 2006 0742540952 978-0742540958
During the 2004 presidential campaign, 63 million people used the Internet for political information, 43 million discussed politics via e-mail, and 13 million used the Internet to make campaign contributions or arrangements for volunteer efforts. For these reasons and more, this presidential race has been termed the Internet election. The Internet Election analyzes the unprecedented role of the Web in the 2004 presidential campaign. This volume responds to the drastically changing political landscape and, specifically, its effect on the Bush-Kerry race with an eye toward future elections. Leading political communication scholars cover campaign websites, grassroots organizing via the Internet, candidate e-mail strategies, blogs, online discourse about candidates' spouses, and the gendering of (other than presidential) candidates on websites. Political strategists and Internet enthusiasts, as well as political communication scholars and students, will welcome this well-researched and informative book.

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This book is a must-read. It outlines in detail the provocative power of new media—how it has been used and what to expect in the future. The authors represent the brain trust in the field and their work advances our understanding of the brave new intricately connected Web world of political communication. (J. Gregory Payne, Emerson College)

This reader serves as an excellent primer for those interested in learning how the Internet was used in the 2004 campaign, as well as prospects for its use in future elections. Highly recommended. General readers, lower-division undergraduates through practitioners. (CHOICE)

The broad scope of this book means that there is something for everyone.... This book will be useful for political communications readers.... As a teaching tool, selected chapters will be especially helpful for courses on campaigns and elections, providing students interested in studying the internet with much-needed context and scholarly sources. (Besty Super Political Studies Review, May 2009, Vol 7 No 2)

The Internet played an important and surprising role in the 2004 presidential election. For anyone eager to know how websites, chatrooms, blogs, meet-up forums and other features worked, The Internet Election is a gold mine of information. Its descriptions and analyses are essential reading for understanding what happened in 2004 and as background for judging the new developments anticipated for the 2008 presidential contest. (Doris Graber, University of Illinois, Chicago; author, Mass Media and American Politics)

About the Author

Andrew Paul Williams is assistant professor in the Department of Communication at Virginia Tech. John C. Tedesco is associate professor and director of graduate studies in the Department of Communication at Virginia Tech.

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