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The Internet Strategy Handbook: Lessons from the New Frontier of Business [Hardcover]

Mary J. Cronin

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Book Description

March 1 1996
Written for managers facing the challenge of devising an Internet strategy that will bring their companies recognition and competitive advantage. DLC: Business enterprises Communication systems.

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Product Description

From Amazon

Mary Cronin wrote the very first book about doing business on the Internet, and her latest contribution continues in her pioneering and practical efforts at explaining the net to practical-minded managers. This is a collection of ten essays written by information managers and consultants for information managers and consultants. Includes contributions from high level employees of Genentech, Dow Jones, Digital, and Lockheed, among other high-powered and effective users of information technologies. --This text refers to the Paperback edition.

From Booklist

The surge in stock prices of any company involved with the Internet in any way attests to its impact on the business world. For companies considering taking advantage of the Internet, Cronin, author of Doing Business on the Internet (1994), has gathered here 10 experts who report on their companies' successful experiences. Several of the companies, like DEC and Dow Jones, increased sales by developing products and services for use in accessing the Internet or by becoming a provider of information on the Internet. Other companies, like Lockheed Martin, Genentech, and Schlumberger, used the Internet for various business applications, such as recruitment, marketing, training, and research. Cronin includes a particularly useful chapter by Internet consultant Joel Maloff outlining a methodology for measuring the benefits and costs of connecting to the Internet. Appendixes include a chronology of the Internet's growth and highlight contributors' and their organizations' home pages. David Rouse

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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1 of 2 people found the following review helpful
5.0 out of 5 stars Switchbusiness May 23 2001
By A Customer - Published on Amazon.com
Internet commerce makes or breaks a business depending on customer sensitivity, data privacy, the fit with business transaction systems already in place, good electronic work spaces and training programs, guaranteed delivery of goods and services, and transaction tracking. Mary J Cronin looks at net presences that have done well by accessing critical competitive and technical information, cutting costs, handling new marketing and sales demands, and increasing revenues and satisfaction among customers and employees. THE INTERNET STRATEGY HANDBOOK shows the successful information spread on the Internet by Dow Jones, Lockheed Martin, and Schlumberger; the successful net marketing by Digital Equipment Corporation and Millipor; and the successful research and development strategies by Genentech. Her book is a compelling read into all the possibilities with an Internet presence. It breaks ground with Simson Garfinkel's WEB SECURITY AND COMMERCE, Douglas Gerlach's THE COMPLETE IDIOT'S GUIDE TO ONLINE INVESTING, Mellanie Hills' INTRANET BUSINESS STRATEGIES, Harris Kern's MANAGING THE NEW ENTERPRISE, and Don Tapscott's THE DIGITAL ECONOMY.

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