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The Last Original Idea: A Cynic's View of Internet Marketing [Paperback]

Alan K'necht (Author), Geri Rockstein (Author)

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Product Details

  • Paperback: 100 pages
  • Publisher: Infinity Pub (Oct 15 2010)
  • Language: English
  • ISBN-10: 0741461455
  • ISBN-13: 978-0741461452
  • Product Dimensions: 13.8 x 21.3 cm
  • Shipping Weight: 454 g
  • Amazon Bestsellers Rank: #1,105,992 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.8 out of 5 stars  13 reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars An Insightful and Engaging Read Nov 5 2010
By Manny Rivas - Published on Amazon.com
Format:Paperback
An intricately woven history lesson with an ever present sense of good humor. The Last Original Idea is an awesome tour through the evolution of human necessity & the thematic variations that follow. I highly recommend it, not just for Internet Marketers, but anybody curious about how humankind has evolved past meeting life's basic necessities.
2 of 2 people found the following review helpful
5.0 out of 5 stars good, historical read. Jan 16 2011
By Ryan M. Jones - Published on Amazon.com
Format:Paperback
Read this cover to cover on a long cross country flight after having had the pleasure of meeting Alan at a conference. The book stayed in my hands across two flights and throughout a layover as I couldn't put it down. TLOA is a great romp through the history of marketing and how old school ideas took form on the internet. Alan traces current online marketing ideas and viewpoints all the way back to their biblical roots. By the time I finished I spent the rest of the flight asking myself what other old idea I could "re-invent" for the internet.
2 of 2 people found the following review helpful
5.0 out of 5 stars Great insight and reference book Oct 31 2010
By James B. Sterne - Published on Amazon.com
Format:Paperback
Wisdom is about context. The Last Original Idea is a chronicle of communication and commerce as seen through the lens of the Internet. It is a must-have reference book for marketing people - if only to get a handle on all of those allusions you've heard, but can't quite place. This book puts the whole Internet phenomenon into perspective, takes the Gee-Whiz right out of it and leaves you with a view point tempered by time and seasoned with history. Just the thing for those who are rightfully fearful of repeating history.

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