The Leadership Solution: Say It Do It [Hardcover]

Jim reminds us throughout that employee communications and touch will make the difference in performance and thus, stock price and a competitive and "best in class" company.

Shaffer lays out clearly the VISION aand STRATEGY. We all need to follow his course of what he states. "A vision is a target, a picture of the future. A strategy is a roadmap, how you're going to achieve the vision."

Tools are excellent. Follow the Readiness questionnaire to improving performance. See if we can all master the 6 course process to connect people or employees or associates to the business strategy. Shaffer identifies the 20 things to generate commitment. He cites the "3 people principles" that guide Best Practices and the Best Performance.

With all the focus on Mergers and Acquisitions, we find that Shaffer's 9 Guildelines for negotiating through the M&A are excellent.

Shaffer's examples of CEOs help build the case. His messages will help any communications chief help your CEO.

Shaffer demonstrates vividly how and why the communication function is being reinvented. The last chapter embodies the message strongly. It means what we all learn that communications much be align to assist the company's strategic goals. Shaffer does it.

Read and underline; share with your colleagues.

At the heart of the day-to-day work experience is the process of communication. As Mr. Shaffer writes, "You can't not communicate. Everything you say and do communicates." Forget about bringing dogs to work and on-site concierge services. These are fluff, not substance. Mr. Shaffer gets to the substance. He demonstrates that the quality of organization communication is, by far, the greatest governor of the quality of the work experience for all employees.

Mr. Shaffer shows leaders how to develop a communication environment that shapes a highly rewarding day-to-day work experience for everyone in the organization. He shows how to build and lead ongoing organization communication processes and disciplines that align people to a common purpose and motivate them to pursue it with vigor. In the war for talent, he shows how to span the generations and ensure that one and all agree: "Our company is a great place to work! "

Do you face unprecedented challenges in attracting, retaining, aligning, motivating and rewarding top-notch staff at all levels? "The Leadership Solution" delivers distinctive know-how for building a huge advantage in getting, keeping and deploying the people you need. And, it's an enjoyable read, sprinkled with metaphors, quotes and anecdotes that produce many rewarding "Aha!" experiences.