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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Hardcover – Sep 13 2011


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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses + Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers + The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
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Product Details

  • Hardcover: 336 pages
  • Publisher: Crown Business (Sept. 13 2011)
  • Language: English
  • ISBN-10: 0307887898
  • ISBN-13: 978-0307887894
  • Product Dimensions: 21.3 x 14.8 x 3 cm
  • Shipping Weight: 440 g
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Bestsellers Rank: #98 in Books (See Top 100 in Books)


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3 of 3 people found the following review helpful By Robert Morris HALL OF FAMETOP 10 REVIEWER on Jan. 26 2012
Format: Hardcover
I selected this observation by Drucker (1963) because it continues to suggest caution when deciding what to do, how and when to do it, etc. Michael Porter also offers a helpful reminder: "The essence of strategy is choosing what not to do." This is especially true of those who are either planning to launch a start-up or have only recently done so. Given the number of Four and Five Star reviews of this book featured by Amazon as of this moment (136 of a total of 153), Eric Ries has clearly attracted and rewarded the attention of those who share his determination to "improve the success rate of new innovative products worldwide." He offers a method by which to achieve that objective, based on five separate but interdependent principles best revealed within the book's narrative, in context.

Ries suggests two primary reasons for the failure of most startups. One is trusting indicators of likely success that are either inappropriate or unreliable such as a good business plan, a solid strategy, and thorough market research. A startup is by nature and unknown quantity, Ries points out, as are its prospects. Also, many entrepreneurs and their investors become impatient, then frustrated, and abandon traditional management practices. I agree with him that all startups must be managed and only those that are managed well have a chance to survive. It is also important to keep in mind that, at one time, each of the "Fortune 500" was a startup, launched by one or more entrepreneurs who would not be denied.

Credit Ries with pursuing what Jim Collins and Jerry Porras characterize in Built to Last as a Big Hairy Audacious Goal or BHAG: To provide "a new discipline for entrepreneurial management" that takes into full account "the chaos and uncertainty that startups must face...
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3 of 3 people found the following review helpful By Michael A. Robson on Sept. 19 2011
Format: Hardcover
In David Fincher's 1999 cult classic, Fight Club, there's a scene where Tyler Durden and the Narrator are cruising down the highway talking about the future of their boxing club (first fight's free, then you franchise out, etc). They're arguing about who's in charge, what's the goal of the group, how to deal with growth: they're entrepreneurs and they've both come up with something great, that seems to be catching on. And what does Tyler Durden do? He takes his hands off the wheel, and lets the car go where it wants. The car steers itself, and Tyler hits the gas.

This would be a great opening for my Lean Startup review, had Tyler and the Narrator not gone off the road. The car was destroyed, but the leaders survived, and got a little wiser. Was that a Pivot?

This book is not just about small tech startups, though if you've heard anything about it (the buzz has been building around the interwebs for about 2 years now, mostly on tech sites), you'd be forgiven for the assumption. Frankly, if this book was just about starting tech companies in Silicon Valley, it'd be pretty boring, aimed at a very very niche audience. It's neither.

The brilliance of this book is that it's ideas (admittedly borrowed somewhat from Lean Manufacturing) can be applied to almost any project, service, or company. It will make your venture faster, smarter, and cheaper. In fact, you can even use the principles in here if you want to keep your job (you're not an Entrepreneur, you're an Intrapreneur' I like that).

So why is Entrepreneurship (for example) so scary? Because we always hear about how 90% of small business fail within a year. No one doubts the numbers, or bothers to look them up. We just decide not to take the gamble.
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1 of 1 people found the following review helpful By Jeffrey Swystun TOP 50 REVIEWER on Nov. 30 2013
Format: Hardcover
Starting a business is an uncertain outing and this is where Ries’ book nails it. Entrepreneurs have always possessed a higher risk tolerance than most and we need these folks more than ever to drive employment. However, anyone in business can benefit from thinking like a startup by innovating within their own jobs and given it is a mindset it can also be applied to non-profits, NGOs, public sector, and volunteer organizations. Ries advocates not getting bogged down in excessive planning instead focusing on adjusting as one goes – ‘action now’ is its rallying cry.
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2 of 2 people found the following review helpful By Pierre Séguin on March 9 2013
Format: Kindle Edition
This book teaches the best way I've heard so far to manage risk in innovative enterprises. If you're on the fence about starting a business because you're risk-averse, read this.
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Format: Kindle Edition Verified Purchase
Very interesting read that challenges most of what I was taught to believe about bigger batches being better; the more you make the more money you make. The theoretical Batch of One would be doable for many products if you follow the approaches in the book.
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By djc on Sept. 27 2013
Format: Hardcover Verified Purchase
Great Book! learn a lot :) love this book, all start up should read this book as well. Highly recommenced.
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By Oogie on Sept. 23 2013
Format: Hardcover Verified Purchase
Awesome book I plowed through in a few days. Eric Ries is a master of the digital landscape and focuses on how to align business goals and strategies with customer needs. He includes tons of case studies of top companies and analyses of past failures. Very clear and rather easy to follow. Although it is not a step-by-step guide for startups, you will learn the Learn Build Measure principle and other guidelines for quickly ramping up.
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