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The Like Economy: How Businesses Make Money With Facebook [Paperback]

Brian Carter

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Book Description

Nov. 23 2011 Que Biz-Tech

 Earn Big Business Profits on Facebook


• Practical, specific, proven, and revenue-oriented!

• Packed with real-world lessons you can use right now


Here’s your complete, start-to-finish plan for making money on Facebook! Brian Carter offers step-by-step techniques and practical lessons drawn from his 11 years of experience helping companies double and triple their revenue online. This revenue-focused book is packed with up-to-date ideas and proven solutionswith all the details you need to execute crisply, avoid costly mistakes, and reap big profits. You’ll learn how to identify your best Facebook profit opportunities…craft Facebook programs that reflect your unique offerings, brands,  and customers…use Facebook to supercharge your existing marketing programs…attract super-affordable targeted clicks and fans with Facebook ads…repel negative "brand-bashers."…increase visibility…deepen your customer interactions…translate "community" into cash!


Your customers aren’t just "on" Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer optional—but the field is cluttered with hype, foolishness, and "fake" solutions that don’t deliver results. This book gives you what you really need: a complete, proven, step-by-step plan for maximizing your ROI on Facebook. Building on techniques he’s used to help dozens of companies supercharge their online revenues, Brian Carter delivers up-to-the minute, ground-level solutions that work. The devil’s in the details, so Carter gives you all the specifics you need to implement these strategies quickly and cost-effectively. Whether you’re an entrepreneur, marketer, or social marketing specialist, this book will help you attract more visitors and fans at lower cost…convert more visitors into profitable buyers…repel "brand-bashers" and encourage positive, productive posts…continually measure and optimize your performance…transform your Facebook presence from an experiment into a robust, highly profitable market channel.


• Leverage the five most direct routes to Facebook profits

    Construct your most powerful Facebook marketing mix


• Transform FaceLookers into FaceBuyers

    Master the 13 best Facebook sales and influence techniques


• Avoid six missteps that destroy Facebook marketing programs

    Learn from the pioneers’ costly mistakes


• Achieve non-revenue goals while you’re earning bigger profits

    Gain branding and positioning benefits at the same time as you’re building sales

Product Details

Product Description

About the Author

Brian Carter is known as one of the elite Internet marketing experts in the world. His hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy results in a speaker and trainer who leaves every audience not only entertained, but armed with powerful tactics and strategies. Brian has 12 years experience with Google, Twitter, and Facebook marketing, both as a consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course. He is a social media keynote speaker who combines entertainment, comedy, and education into hilarious event experiences. Brian develops strategies and builds search visibility and social marketing for companies of all sizes, including well-known entities such as Universal Studios, the U.S. Army, Hardee’s, and Carl’s Jr. He has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine. Brian writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook, and his combined readership exceeds 100,000 people. He hasmore than 30,000 Twitter followers and an overall reach of more than 50,000 fans through Facebook, LinkedIn, and his other marketing channels. A speaker and trainer for top marketing conferences that include Socialize, SEOmoz, SMX, Pubcon, and the American Marketing Association, Brian is one of the nation’s leading experts in Internet marketing.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews on (beta) 4.5 out of 5 stars  55 reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars Social Media Mastery at Your Fingertips! Dec 25 2011
By Bookman Bruce - Published on
As a business owner who depends on social media to promote my books, I don't have the time not inclination to read any of these so called get rich quick through social media schemes. This is not that!

Brian Carter walks you through methods and strategies behind using Facebook to help drive customer interest and ultimately generate revenue via everyone's favorite social meeting place on the web.

The best part of the book - for me at least - was the section on how to turn FaceLookers into FaceBuyers. Carter doesn't just tell what doesn't work - he tells you what works based on real-world experience. I'm going to be putting these suggestions and methodologies to work in my campaigns immediately. They are solid and workable techniques.

If you are looking for a book that can help you engage your potential customers where they are most comfortable and ready to hear your message - The Like Economy is a fountain of information and examples to get you where you want to be in the social media world!
4 of 4 people found the following review helpful
4.0 out of 5 stars Some Good, Practical Advice with Nice Writing Style March 30 2012
By Michael Gallagher - Published on
Format:Paperback|Vine Customer Review of Free Product
I have purchased and / or read several books on how to take advantage of maximizing your investment potential or returns on Facebook, even spending a couple of hundred bucks following some of the advice I have read. After reading this book, I implemented some of the strategies in two Facebook marketing campaigns and I am pleased.

One thing that I got out of the book is its more than just doing something on FB, but what are you doing in your other activities (emails, web pages, etc.) to increase your FB presence. No matter if you think it is a good or bad thing, the reality is if you are a business you need to have a FB presence. This book isn't the end all to be all books about the topic, but there is an engaging writing style most people should be able to follow - you don't feel as if a techie is talking down to you or making it overly simplistic.

Similar to other books like this one, if you have used the FB advertising platform before, some of this will be familiar to you but you will also learn a few new tips and tricks. If you're looking for some new ideas, I'd recommend giving this one a try.
4 of 4 people found the following review helpful
5.0 out of 5 stars Truly, A Must Read Facebook Training Manual Jan. 12 2012
By Ahmad - Published on
Format:Paperback|Verified Purchase
As a devout follower of Brian Carter's Fanreach Group, I have been "in school", learning the Facebook Platform for about two years - almost from the group's inception. My experience has been educational, and personally rewarding. The group has been one of the best associations I have been involved in during my professional life.

Brian's new book, "The Like Economy" is not only a review. It is also an update of all the teaching, all the experiences of group members, all the "Facebook" that one would need to truly understand the platform.

I would consider it a must read for anyone seriously considering doing business on Facebook. I'm in my second reading - even as I write this review.
2 of 2 people found the following review helpful
5.0 out of 5 stars Targetted Marketing Dec 30 2011
By CB Burton - Published on
Everyone knows that the best thing about Facebook is that you have a guaranteed targeted audience that you can market to. You do not need to worry about capturing the correct demographic or assessing if there is an interest for your product because if you are in an "interest based" Facebook community, you know that your customers are there. The problem is then, how do you best target these customers. Brian Carter answered these questions for me. My web based business (I have a Children's Health related web business) has had a Facebook page for years but I have been uncertain about how best to use my Facebook Fan page and other Facebook tools. The author has done a very good job of spelling out the steps to best use all of the arsenal that Facebook has for marketing.
2 of 2 people found the following review helpful
5.0 out of 5 stars Original Content Dec 29 2011
By Tess Messer - Published on
Marketing your business using Facebook has advantages and disadvantages that you never dreamed of unless you have read this book. The author clearly has experiment with different approaches to making money using this medium and shares with us what works and what does not. He focuses on all the different kinds of e-business marketing that is available to you using Facebook and how to use the power of things like "likes" and Facebook groups to your advantage. He also explains Facebook tools that I did not even realize existed, Selling using Facebook is relatively new and the author tells us what exactly it entails and how to bet use this valuable medium to make your business more profitable.

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