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The Little Red Book of Selling: 12.5 Principles of Sales Greatness [Audiobook, Unabridged] [Audio CD]

Jeffrey Gitomer
4.4 out of 5 stars  See all reviews (5 customer reviews)
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Book Description

Sept. 9 2008
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
--This text refers to the Hardcover edition.

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Product Description

From Publishers Weekly

If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., "the client said they spent their whole budget") paired with a positive response (e.g., "Decision makers make the budget. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

About the Author

Jeffrey Gitomer is the author of numerous business bestsellers, including The Little Red Book of Selling. Worldwide, his books have sold more than a million copies. He gives more than 100 presentations a year, serving customers such as Coca-Cola, Cingular, Wells Fargo Bank, IBM, and Mercedes Benz. He lives in Charlotte, NC. For more information, visit or email

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First Sentence
"Why do people buy?" is a thousand times more important than "How do I sell?" Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

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Most helpful customer reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Down to earth sales techniques July 23 2007
The good thing about Gittomer is the fact that all his books are easy to read and most of the techniques are transferable to whatever you might sell. No book will cover all possible objections but it is a good tool to give you a direction. Most of the stuff you will read in there are things that you already know but might not have practiced enough or refined to your personality to be effective at it.

No books will help you if you have a closed mind. Jeffrey helped me but it implies that you have to go into discomfort zones from times to times.

Will you dare reaching higher grounds ?
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent Book March 8 2006
This is probably one of the best sales / business books I have read. It's nice to read things that validate what I'm doing already... also nice to get pointers on how to improve. I highly recommend this book.
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5.0 out of 5 stars Great Book Oct. 21 2013
Format:Kindle Edition|Verified Purchase
Really a great book, I am just starting my career in sales, this will certainly give me a leg up!
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1 of 2 people found the following review helpful
5.0 out of 5 stars Life Changing Advice May 13 2005
Format:Hardcover|Verified Purchase
I'm 80/20'ing all my books, and this is definitely a "keeper".
I found a piece of advice I needed right now, one with the potential to reduce my stress by 80%.
No, I'm not going to tell you the specific advice that worked for me today, you'll have to find a page written just for you. Don't worry, there's lots of wisdom to choose from.
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0 of 1 people found the following review helpful
2.0 out of 5 stars Two Stars Sept. 4 2014
By Cheryl
Format:Hardcover|Verified Purchase
Would not recommend it.
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