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Product Description
From Publishers Weekly
If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., "the client said they spent their whole budget") paired with a positive response (e.g., "Decision makers make the budget. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.
Book Description
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
--This text refers to the
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First Sentence
"Why do people buy?" is a thousand times more important than "How do I sell?" Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
"Why do people buy?" is a thousand times more important than "How do I sell?" Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most helpful customer reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars
Down to earth sales techniques,
By
This review is from: Little Red Book of Selling: 12.5 Principles of Sales Greatness (Hardcover)
The good thing about Gittomer is the fact that all his books are easy to read and most of the techniques are transferable to whatever you might sell. No book will cover all possible objections but it is a good tool to give you a direction. Most of the stuff you will read in there are things that you already know but might not have practiced enough or refined to your personality to be effective at it.No books will help you if you have a closed mind. Jeffrey helped me but it implies that you have to go into discomfort zones from times to times. Will you dare reaching higher grounds ?
2 of 2 people found the following review helpful
5.0 out of 5 stars
Excellent Book,
By kairgid@myway.com (Tecumseh, Ontario Canada) - See all my reviews
This review is from: Little Red Book of Selling: 12.5 Principles of Sales Greatness (Hardcover)
This is probably one of the best sales / business books I have read. It's nice to read things that validate what I'm doing already... also nice to get pointers on how to improve. I highly recommend this book.
1 of 2 people found the following review helpful
5.0 out of 5 stars
Life Changing Advice,
By Book Addict (Calgary) - See all my reviews
This review is from: Little Red Book of Selling: 12.5 Principles of Sales Greatness (Hardcover)
I'm 80/20'ing all my books, and this is definitely a "keeper".I found a piece of advice I needed right now, one with the potential to reduce my stress by 80%. No, I'm not going to tell you the specific advice that worked for me today, you'll have to find a page written just for you. Don't worry, there's lots of wisdom to choose from.
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