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The Art of Looking Sideways Hardcover – Aug 20 2001


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The Art of Looking Sideways + Making and Breaking the Grid: A Graphic Design Layout Workshop + Thinking With Type 2nd Revised and Expanded Edition: A Critical Guide for Designers, Writers, Editors, & Students
Price For All Three: CDN$ 67.73

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Product Details

  • Hardcover: 1064 pages
  • Publisher: Phaidon Press (Aug. 20 2001)
  • Language: English
  • ISBN-10: 0231131372
  • ISBN-13: 978-0714834498
  • ASIN: 0714834491
  • Product Dimensions: 25.2 x 21.9 x 6.5 cm
  • Shipping Weight: 2.5 Kg
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Bestsellers Rank: #61,608 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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2 of 2 people found the following review helpful By AMD on Oct. 16 2003
Format: Hardcover
I found out about this book of all places while channel surfing one gloomy day. A TV show was doing a profile on the author, his creative process and his book. I was hooked. They showed some of its pages and I special ordered it the next day. That was 2 years ago and every time I've picked it up since, it never fails to awe and inspire. I love so many things about it: its simple yet highly styled layout, the hand drawn graphics, the author's graphical experiments, the quotations (there must be at least a thousand) and the combination of humour and thoughtfulness that permiates the pages. To describe it, I would say it's like a box you kept all your old concert stubs, matchbooks and photographs, keepsakes and anecdotes but that have been organized and displayed and "made sense of". And this is exactly what the author did in compliling this book.
You can read it in the traditional front-to-back way, but my favourite way to approach the book is to just open it at random and start reading - then I usually end up flipping around because parts of the text refer to other parts of text in another section - like little hyperlinks that zoom you to some other connected place. The discovery is seemingly never-ending.
So, to you I would say: Treat your brain. Pick up this book and learn what it means to look sideways!
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3 of 3 people found the following review helpful By Krukster on Dec 21 2003
Format: Hardcover
I came across this book in the local bookstore, randomly finding it while buying a gift certificate for christmas. If you're into artistic expression in any way, buy this book. It's full of delightfully random illustrations, quotes, and wisdom. If you're not the artistic type, I'd suspect you'll find this book a bit tedious or perhaps even pointless. If, however, you are a creatively minded person who enjoys some visual delights (some of the pictures are just amazing to experience) and some mental stimulation, go for it! This would make a great book to pick up and open to anywhere, then see what you find. I've paged through a lot of it, looking at things. I'm now attempting to start from the beginning and read through it. This book is incredible. Worth owning without a doubt.
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1 of 2 people found the following review helpful By The Honourable Husband on May 3 2002
Format: Hardcover
Difficult to tell you what this book actually says, except that it's author is a genius. Or at least he quotes lots of other people who are.
But whatever the author is saying, I agree with it. It's about expressing interesting thoughts in a visually interesting way in a conceptually interesting arrangement. I am a smarter, richer, wiser, person for having read it, but I can't say how.
(This isn't going to earn me many helpful votes, is it?)
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Format: Hardcover
The Art of Looking Sideways is a gem. Rather it is a bible of gems, notes, quotes and keen perceptions on a wide spectrum of topics relating most frequently to design and communication.
If you are an extremely boring and ininteresting person, buy this book and memorise it, you will soon be drinking cocktails with the best of innovators and visionaries. If you're the best of them you already have this book or are named Alan Fletcher.
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By A. J. Cherrington on Sept. 19 2003
Format: Hardcover
This book found me one day and now has me totally in it's pages.
Every little thing that was ever said and every problem ever created has some form of simplistic answer within it.
What is Left, Right, Up or Down, Sideways Backwards, Full or Empty has some form answer and deffernce to it. But then again what is It?
All those funny sayings that pass our lips everyday are included and a full on assult on your brain senses really makes the old grey matter think. It is a book to be picked up and put down as you simply cannot read it through without causing your brain to pass out!!!
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Format: Hardcover
I had never heard of this book before I saw it and no introduction is better than just getting the huge, heavy thing on your lap and looking through it. As most reviewers of this book have said, it cannot be described, but they have tried. I too can only give you an idea about this book and giving ideas is what this book is about.
One day my friend Martine said that I must see this book and dropped it into my lap, I have not yet give it back. I sat there in my comfy chair and leafed through the many, many pages reading a little here, looking a little there. After a while I realised that this book was an amazing source of information and inspiration and so I started reading from the beginning, taking notes along the way.
Todd Dominey, a new media designer, wrote, "As a designer, I felt more inspired, more aware, more energized after just a handful of pages than I can remember feeling in years of buying design and art related books." As indicated by its title, this book is meant to open your mind, to get you seeing the things you never noticed before, to give you a fresh perspective and a new way of understanding.
On the first real page of the book a quote by Montaigne reads "I quote others only the better to express myself." This book has over a thousand quotes from writers, philosophers, artists and anyone who has ever said anything thoughtful. A quote starts each of the books 72 chapters, each having a loose theme such as 'Imagination', 'Noise', 'Wit' or 'Colour'.
But this is so much more than a book of smart remarks, it is a scrapbook of a lifetime of visual awareness.
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