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The Love Market: What You Need To Know About How We Date, Mate and Marry [Paperback]

Marina Adshade
5.0 out of 5 stars  See all reviews (5 customer reviews)
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Book Description

Feb. 4 2014

The book that garnered major media coverage around the world—now in paperback

Economist Marina Adshade’s theories on the interplay of market forces in the matters of love and libido have brought her attention from around the globe. Bloomberg News, The New York Times, The Independent, The Globe and Mail, The Wall Street Journal, Chatelaine, Cosmopolitan, BuzzFeed, Fox News, CBC Radio and Canada AMM, to name but a few, have sought out her expertise. Using engaging research and economic analysis, and no small dose of humour, Adshade unlocks the mysteries behind our actions, thoughts and preferences regarding sexual relationships, gender, love and power. She conclusively shows that every option, every decision and every outcome in matters of sex and love is better understood through economics.

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Product Description


“The Moneyball of booty.” —NATIONAL POST

“Economists may seem soulless, unlikely guides to affairs of the heart. But Dollars and Sex, a delightful book by Marina Adshade, an economist at the University of British Columbia, may convince you otherwise.” —THE NEW YORK TIMES

“Adshade’s strong suit is clear—she deftly relays the basics of economics . . . using statistically observed behavior and shades her position with astute reporting on external cultural and economic conditions. . . . Adshade’s an understandable and engaging teacher.” —PUBLISHERS WEEKLY

About the Author

MARINA ADSHADE has spent the last ten years teaching economics and engaging in original economic research. She has a Ph.D. from Queen’s University and currently teaches economics at the Vancouver School of Economics at the University of British Columbia. Dr. Adshade is a regular contributor to The Globe and Mail and Canadian Business Magazine and has written for The Wall Street Journal, The Sunday Times (U.K.), the Daily Mail (U.K.) and Buzzfeed. She has appeared on television (CTV and CBC) and radio (CBC Radio and National Public Radio), as well as in online panel discussions, international and domestic print media and podcasts in Canada and the U.S. Her popular blog, also called Dollars and Sex, can be found on


Customer Reviews

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Most helpful customer reviews
5.0 out of 5 stars Fantastic read! Feb. 5 2014
I loved this book from start to finish, and recommended it to my mum only a few hours after I started reading it and constantly educate (and annoy) my friends with all the interesting research and ideas in the book!

Whether you're interested in economics or in relationships and social interactions in general this book is a great read. One of the best things it does is take many technical and potentially confusing academic papers and simplify the research and results into a easy to read and interesting format. For example, I now know that in order to make more money as an educated woman I should keep my last name instead of take my husbands. And that I have a better chance on the marriage market if I move out of the city (where there's a surplus of women looking for love) and move to rural areas!

Often the way I describe this book to friends is a "Freakonomics of Sex and Love" in that it takes an economic lens to marriage, sex and relationships and presents it in a non-technical, occasionally humorous and interesting format.
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5.0 out of 5 stars Dollars and Sex March 20 2013
By Sarah
In Dollars and Sex, Dr. Marina Adshade describes the costs and benefits of relationships, marriage, and divorce. Her book explores the great mysteries of relationships, extramarital affairs, beer prices affecting risky behaviour and cohabitation before marriage resulting in divorce. This was a great book. It was interspersed with short vignettes and research that keep the reader engaged with the content.
Hope there is a squeal!
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5.0 out of 5 stars Great Conversation Topic March 17 2013
By Monique
I flew through this book in a few days because it was both fascinating and entertaining. It explores sexual behaviour through the eyes of economics and comes to some surprising (and amusing) conclusions.

I particularly liked the part where author Marina Adshade re-writes the traditional wedding vow with humour and brutal honesty.

Read it. You will never look at your relationship choices the same way again.
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5.0 out of 5 stars Dollars and Sex! March 10 2013
This book uses the power of economic analysis to provide insights into dating and relationships. The title (Dollars and Sex) is attention grabbing, but don't be fooled! This book takes an investigative approach that relays on empirical evidence. All to say, the advise and lessons revealed here are persuasive because they are based on economic data from around the world. Many times while reading this book, I had to pause and share with whoever was around. The author presents findings that challenge your ideas about relationships and the world of dating. This book is extremely well written and is an easy read for non-economists. I highly recommend this book to anyone who who wants a good read that mixes fun and facts!
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5.0 out of 5 stars Sexonomics 101 March 9 2013
Fantastic book! Adshade uses academic research as well as personal anecdotes to show how sexual behaviour is influenced by the forces of supply and demand. From the university hook-up culture, to the online dating market, to the use of condoms among senior citizens, there is lots here to ponder, and tons of saucy facts to share with your friends. Highly recommended!
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